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Lapsed Subscription Winback Campaign

Subscriber Winback Campaign Phone Script

Step 1 of 8

12%
Customer Name(Required)
Hi! My name is [full name] calling from Shepparton News.
May I please speak with ?
I’m reaching out regarding your previous subscription to our newspaper. How are you today?

[Wait for response]

That’s [good to hear/no good].
I wanted to let you know that we’ve got a special offer that you might be interested in. As a former subscriber we’d like to offer you a special One Dollar Per Week offer for 12 months, which includes unlimited digital access to the Shepparton News if you sign up today.
I wanted to let you know that we’ve got a special offer that you might be interested in. As a former subscriber we’d like to offer you a special One Dollar Per Fortnight offer for 12 months, which includes unlimited digital access to the Shepparton News if you sign up today.
How does that sound?
As a subscriber you can now share your digital subscription with up to 2 other members of your household by giving them their own log-in.

The mobile app offers news alerts directly to your phone so you’re always kept up to date with the latest updates and breaking news

You can read the digital edition which is the replica of the printed newspaper wherever or whenever you want, including back copies.
Would you like to give it a go?
That’s okay. It’d be great if we could understand a little about why you stopped your subscription.
Would it be okay if I ask you just a few questions to help us improve our services?
Ok, if you change your mind about the $1 offer over the next seven days, don’t hesitate to give me a call back at 1300 834 619.

Thanks for taking the time to speak with me today.
Great so firstly, what’s the main reason you didn’t renew your subscription?

So the great thing about our digital-only package is we provide notifications that you can choose to keep you across all the important things happening to help save you time. And the online newspaper is great to read anywhere, anytime it suits you
Ok, that's good to know. Where [are you heading to/have you moved to]? [Wait for response] Well maybe the digital replica is the perfect way for you to stay in touch with things here.
That’s why we came up with the special $1 a week for a whole year.
That’s why we came up with the special $1 a fortnight for a whole year.
Ok, may I ask what are the main places you get your news from these days?
That’s really helpful.
Are you sure you wouldn’t like to try the $1 a week offer so you can help us continue to expand our local journalism coverage. It’s fantastic value and it’s also doing a great service to make sure our community gets the news coverage it needs to thrive.
Are you sure you wouldn’t like to try the $1 a fortnight offer so you can help us continue to expand our local journalism coverage. It’s fantastic value and it’s also doing a great service to make sure our community gets the news coverage it needs to thrive.
Subsequent invitation to take offer
Well thanks again. Your feedback is really appreciated and will help us improve what we do. If you change your mind over the next seven days, don’t hesitate to give me a call back at 1300 834 619.

Thanks for taking the time to speak with me today.
That's great.

Let me just go through the details of the terms and conditions of this special offer. It will only take 30 seconds.

This offer will give you unlimited digital access to the Shepparton News including all our regional news and sports stories. This includes our website, mobile app, and online newspaper which is a replica of the printed paper.
You’ll pay one dollar per fortnight for access to the Shepparton News for 12 months. We’ll bill that every four weeks. After the 12 months is up you’ll automatically move to the standard price of $1.87 per week billed every 4 weeks. Of course, you can cancel at any time online via the website.
You’ll pay one dollar per fortnight for access to the Shepparton News for 12 months. We’ll bill that every four weeks. After the 12 months is up you’ll automatically move to the standard price of $2.00 per week. Of course, you can cancel at any time online via the website.
You’ll pay one dollar per fortnight for access to the Shepparton News for 12 months. We’ll bill that every four weeks. After the 12 months is up you’ll automatically move to the standard price of $1.80 per week billed every 4 weeks. Of course, you can cancel at any time online via the website.
You’ll pay one dollar per week for access to the Shepparton News for 12 months. We’ll bill that every four weeks. After the 12 months is up you’ll automatically move to the standard price of $2.85 per week. Of course, you can cancel at any time online via the website.
You’ll pay one dollar per week for access to the Shepparton News for 12 months. We’ll bill that every four weeks. After the 12 months is up you’ll automatically move to the standard price of $4.99 per week. Of course, you can cancel at any time online via the website.
You’ll pay one dollar per week for access to the Shepparton News for 12 months. We’ll bill that every four weeks. After the 12 months is up you’ll automatically move to the standard price of $7.20 per week. Of course, you can cancel at any time online via the website.
Are you happy to proceed?
Terrific. If you’ve got a payment card handy we can process your first $4.00 payment over the phone. I’ll also just grab your email address too.

[Wait for response]
Terrific. If you’ve got a payment card handy we can process your first $2.00 payment over the phone. I’ll also just grab your email address too.

[Wait for response]
Take payment details.

When you’re ready could you please confirm your name as it appears on your credit card.

Please read out the card number…

And the expiry date…

And the three (or four digit) code on the back…

Let me read that back to you….

[Name on card... Card number… expiry date… CVC]

Wonderful. All done. I’ve now popped that in the system and your access to the digital publication will start again within 24 hours.

Thanks so much . It’s great to have you back on board. Your continued support is incredibly valuable to us. It’s with the help of subscribers like you that we can continue providing and expanding our unique local journalism. And this plays a crucial role in keeping our community vibrant and a great place to live.

Again, we really appreciate your ongoing support of the Shepparton News.
Okay thank you, if you change your mind over the next seven days, don’t hesitate to give me a call back at 1300 834 619.
Thanks for taking the time to speak with me today.
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