11,750 Total Monthly Readership – Combined print and digital
Since 1863 The McIvor Times has been an integral part of the life and times of Heathcote and was bought by McPherson Media Group in 2005.
Today the paper is an essential part of the diverse community which makes up the town and the connection between residents and journalists is evident by the amount of contributed content and images that land on the news desk each week. The office is run by a Heathcote local who provides a friendly and familiar face for everyone walking through the front door or an interested ear for phone callers.
Heathcote is a town in transition as more and more metropolitan investors roll in to purchase homes and lifestyle properties as a getaway from their city rat race.
It has an exciting – and growing – wine industry, complemented by an increasingly diverse local food market, coming together each year in the food and wine festival.
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