59,050 Total Monthly Readership – Combined print and digital
Published: Tuesday, Friday
Deniliquin Pastoral Times is one of Australia’s oldest newspapers, established in 1859. The Pastoral Times became part of the McPherson Media Group in 1988, but retains a significant local shareholding.
It is published each Tuesday and Friday and keeps about 10,000 residents of Deniliquin and the surrounding townships well informed about the many events in the district.
The Deniliquin Pastoral Times is the unchallenged print medium in this major agricultural centre with an emphasis on community issues and ensuring all sections of the community are catered for. Readership is strong with a high household penetration rate.
Deniliquin is situated some three hours (280 km) from Melbourne. It is the largest town in the South West Riverina with a population of approximately 8,000 people. Surrounded by a diverse and thriving rural industry combining both irrigation and dryland farming, Deniliquin is a strong, self-sufficient town. It is one of the largest rice growing regions in the Southern Hemisphere and home to the biggest red gum forests in the world, as well as the famous annual Deni Ute Muster.
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