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Yarrawonga Mulwala Tourism tennis coup

Yarrawonga is set to become regional Victoria’s tennis capital thanks to Yarrawonga Mulwala Tourism securing a major Tennis Victoria tournament for 2014.

JARED LOUGHNAN December 17, 2013 3:42pm

Yarrawonga Mulwala Tourism (YMT) Board confirmed at its Annual General Meeting on Sunday it will become the official host of the opening round of the 2014 and 2015 Asia Pacific Tennis League (ATL) to be held November 24-30.

In partnership with Tennis Victoria and with the support of the Yarrawonga Lawn Tennis Club, YMT will create and deliver a week-long festival of tennis that is aimed to become a permanent fixture in the calendar.

The ATL is Australia’s premier competition that was launched last year and was overwhelmingly popular with players and spectators alike.  The event will also feature both a junior tour and an ITF Seniors competition and is expected to attract over 350 competitors over the week culminating in 1,700 accommodation nights. 

Players in the ATL will be in preparation for the Australian Open summer of tennis and last year featured former Davis Cup players Peter Luczak, Richard Fromberg and up and coming stars on the world tour Olivia Rogowska and Luke Saville.

The event’s date will make the eight weeks between October 18 and December 14 a huge tourism bonanza starting with the Yarrawonga Mulwala Multisport Festival followed by the Melbourne Cup weekend, then the Lake Mulwala Rod Run, the new week long ATL Tennis Tournament, Murray Marathon, the Cod Classic and finishing with the Sun Country Men’s Summer Triples Bowls tournament.

Newly appointed YMT President Doug Evans said the YMT Board had been focused on introducing new and sustainable events that also put “our towns on the map”.

“The board, staff and volunteers at YMT have worked tirelessly over the past two years to secure significant events for the local area and the marketing around these events is enormous,” Doug Evans said.

“Various events such as the multisport festival, the rod run and the bowls tournament were introduced and they have been successfully targeted for periods of the year that are usually quieter adding to the traditional busy times.”

Tennis Victoria Executive Manager – Tennis Operations Nick Hinneburg told the Chronicle on Monday he was looking forward to working with YMT and Yarrawonga Lawn Tennis Club.

“The Yarrawonga Lawn Tennis Club have a proven track record running such large events with their Easter Tournament,” Mr Hinneburg said.

“Strategically the region is well placed to have such an event.  This event provides an opportunity to utilise the facility in Yarrawonga and bring tennis out of Melbourne into the regional area.

“Our intention is to make this event a regular feature on the tennis calendar,” Mr Hinneburg said.

Doug Evans said attracting events like this has been a major goal for YMT but it must come with the assistance of the local community. The YMT board is inviting the community and sponsors to embrace these initiatives of YMT to ensure the full economic impact is realised.

“This is a huge commitment for YMT but this is what we need to do to get big events to our towns and establish ourselves as a more mature tourism destination,” Mr Evans said.

“We encourage all member businesses to continue to support YMT by maintaining your membership in 2014 and all non-members to join as a member of YMT to assist us with additional events and advertising in our towns. We all benefit from tourism. It is now time to share the load by all joining YMT in 2014.”

You can Call 5744 1989 for information on joining Yarrawonga Mulwala Tourism.

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