Farmer makes television debut

Shepparton apple and pear grower Chris Fairless has leapt from the orchard to the green room and will appear on behalf of Coles in Channel 7’s top-rating television program, My Kitchen Rules.

March 6, 2014 12:00am

Mr Fairless, from Geoffrey Thompson Fruit Packing is one of 34 outstanding Coles suppliers who was approached to appear on behalf of Coles in content pieces created specifically for My Kitchen Rules.

With an orchard of around one million trees producing nearly 93 000 bins of fruit each year, Geoffrey Thompson is a key supplier to Coles.

Coles business general manager of fresh produce Brad Gorman said Coles was pleased to nominate Mr Fairless to appear on the show because of his strong work ethic and commitment to quality produce.

‘‘Coles sources products directly from hundreds of food producers across Victoria, and highlighting some of their produce to a national audience through My Kitchen Rules is another way we can celebrate local suppliers as well as the great food grown on family farms,’’ Mr Gorman said.

‘‘We were delighted to nominate Chris to appear on behalf of Coles in My Kitchen Rules and, in doing so, shine the national spotlight on such a great Victoria business that produces high-quality fruit.’’

‘‘Victorian producers such as Geoffrey Thompson Fruit Packing are vital in ensuring Australians have excellent fresh local food to buy at Coles. It’s our belief in these farmers which drives our efforts to source Australian-grown food whenever and wherever possible.’’

Mr Fairless is one of six Coles fruit and vegetable suppliers to appear in content pieces throughout the series, in addition to a further 28 Coles fresh produce, meat and seafood suppliers who will feature together in a special episode to be aired later in the series.

Mr Fairless said it was a new and different experience to be filmed for the program, and a positive way to highlight Australian fresh produce.

‘‘Having growers appear on My Kitchen Rules is a great way to show the Australian public the producers behind the products that they seen in Coles day in, day out,’’ he said.

‘‘It was an incredible two days at the Channel 7 studios and being chosen by Coles shows just how serious they are about championing their suppliers. I’ll never forget the experience,’’ he said.

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