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Zaidee Rainbow Foundation launches anniversary wine

To commemorate the 10th anniversary of the death of Zaidee Turner, a wine has been released to raise funds and increase awareness.

SIONNIE KELLY July 11, 2014 3:26am

Zaidee Rainbow Foundation chief executive Allan Turner shows off the display of celebration wine at Phillips Cellars.


In 2004 Allan and Kim Turner’s seven-year-old daughter Zaidee died of a brain aneurism.

Zaidee became one of the youngest Australians to donate her organs and tissues.

This inspired her parents to create the Zaidee Rainbow Foundation, a movement that encourages adults and children to think about the value of organ and tissue donation.

This year marks the 10th anniversary since Zaidee’s death and to commemorate this the foundation has launched Zaidee’s Celebration Wine.

Zaidee Rainbow Foundation chief executive officer and father of Zaidee, Allan Turner, said the foundation had always been quirky in the way it promoted itself and wine seemed a good opportunity to get people thinking about organ donation.

‘‘People can sit around home or have a meal at a restaurant and probably raise the subject after they crack a bottle of Zaidee’s 10th anniversary wine,’’ Mr Turner said.

The Zaidee Foundation is happy with the way the shiraz from Heathcote’s Carlei Wines has turned out and is pleased the label reflects its organisation so well.

‘‘We wanted to make it bright and colourful without overlaying what we do with the shoelaces,’’ Mr Turner said.

Zaidee’s Rainbow shoelaces are sold nationally to raise funds for the foundation and create awareness about organ donation.

‘‘You always have to have that reminder and that’s what we are trying to do,’’ Mr Turner said.

The Zaidee Foundation is hoping to sell 100 cartons nationally in order to raise funds for the organisation.

In the Goulburn Valley Zaidee Celebration Wine will be sold exclusively at Phillips Cellars in Shepparton and purchases will include a free pair of Zaidee Rainbow shoelaces.

Phillips Cellars owner Paul Phillips said he was happy to sell the wine in his store.

‘‘Allan came and saw me a few months ago and said he’s got this idea about selling some wine and I said ‘look, I’ll try the wine’,’’ Mr Phillips said.

‘‘I tried the wine and it was fantastic and not a problem... it’s a great cause.’’

Mr Phillips is confident that the Zaidee Celebration Wine will sell well.

‘‘It’s a solid wine, there’s plenty of flavour about it and priced at $25 a bottle it should walk out the door with ease,’’ he said.

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