Fledgling Strathbogie Ranges winery Fowles Wines has shown its class after picking up a bronze medal at the Australian Tourism AwardsFIONA BROOM February 22, 2013 4:30am
Matt and Luise Fowles’ winery has taken out third place at the Australian Tourism Awards in the best winery, distillery or brewery section.
Fledgling Strathbogie Ranges winery Fowles Wine is shooting into the tourism spotlight by plane, train and automobile.
Matt and Luise Fowles’ passion for real food and real wine matches many people’s growing desire to see where their favourite drops and produce come from.
Their ‘‘get real’’ philosophy secured the business the bronze medal for best winery, distillery or brewery in the recently announced Australian Tourism Awards.
With about 50
Mr Fowles said its position off Hume Fwy at Avenel brought it a lot of traffic, but its influence spreads wider.
Foodies will soon make their way from Melbourne by art deco train to a lunch at the historic Killeen Stables in Longwood East, where they will be served game meat matched with the winery’s Ladies Who Shoot Their Lunch and Are You Game? labels.
And the couple is set to fly to the United States and Canada for a nine-month tour promoting their wines and meeting those who already stock them.
The winery’s appeal is based on it being more than just a cellar door or a restaurant — it’s a tourism destination where people can eat, drink and wander the vines.
The Fowles think wine lovers deserve better than factory-produced plonk and they work hard to provide locally-sourced produce in their restaurant.
They’re also keen to show off the region.
‘‘We use local mushrooms, we supply our own sheep from our farm, we use local beef and we grow our own vegetables,’’ he said.
‘‘We really highlight produce from the region and I’m absolutely certain that’s why our (award) application was successful.
‘‘We encourage people to get real and we see a lot of people enjoying that today.’’
Tours can be booked by anyone keen to view the vines, while there is a standing offer to Friends of Fowles to take people to see the winery and the region.
‘‘We want people to see their wines in their natural form on the vine,’’ Mr Fowles said.
Nature is important to Mr Fowles, who says he has the bush in his blood — his love of hunting led to the creation of the Ladies Who Shoot Their Lunch range, which was crafted specifically to match wild game meat.
While the Fowles are proud of their young winery, they were amazed to be recognised by the awards judges alongside Hunter Valley stalwart Wyndham Estate, established in 1828, and the Barossa Valley’s picturesque Pindarie Wines.
They said the vineyard’s success as a tourism destination rested with their staff, including ‘‘rock star’’ head chef Adele Aitken, wine concierge Kerrie Carter, customer services manager Ian Firth and assistant manager Sam Booth.
After five years developing the winery’s reputation as a tourism temptation, the Fowles hope to attract more people game to visit their slice of paradise.
‘‘We’ve got years to go and heaps of ideas,’’ they said.
They may be small and rare, but they attract hordes of loyal enthusiasts from American chat show hosts to Shepparton car buffs.
The 2014 Yarrawonga Mulwala Multisport Festival has been hailed a huge success by organisers and participants alike.
The fifth annual King Billy Retreat Open Garden Party will be held at Rushworth on Saturday and Sunday, October 25-26, from 10 am to 4 pm.
Deputy Commissioner of the Department of Veterans Affairs John Geary will attend a memorial for the 3rd Cavalry Regiment (Vietnam) Association.
A former Rochester resident is helping women with their confidence and their horses.
Accusations of bullying, disrespect and dangerous conduct.
And the school's best all-rounder for this year.
Finley's Mark Whiley has been traded from the GWS Giants to Carlton - the club he has supported all his life.
District residents are being invited to enjoy Oktooberfest celebrations at Tooborac Hotel and Brewery.
Momentum builds for the greatest show in Cobram, with young and old expected to lap up family attractions in sunny conditions.
Water users have welcomed the governments' announcement of a $350 million package for new irrigation efficiency programs in NSW, but say water availability is in need of improvement.
Farmers and anyone interested in big boys’ toys will be fascinated to check out an unmanned helicopter in action at an Ardmona orchard.
Judge comments, If I were single, I'd marry this steak!
Discover unbelievable local deals from local businesses every week in the Goulburn and Murray Valley area with Leapon.com.au!
Search properties for sale or rent across North Central Victoria and Southern NSW. Visit your local website for local homes....
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.