Push under way for Shepparton to get British chef Jamie Oliver's Ministry of Food pop-up kitchen.CHLOE WARBURTON February 26, 2014 4:55am
City of Greater Shepparton councillor Fern Summer and Jen Hutchinson are campaigning for British celebrity chef Jamie Oliver's Ministry of Food to come to Shepparton.
A Goulburn Valley woman is campaigning to bring British chef Jamie Oliver’s Ministry of Food to the food bowl of Victoria and needs the community to show support in the next week.
Jen Hutchinson believes Greater Shepparton is the perfect candidate for Mr Oliver’s food program, which helps people learn about the benefits of healthy eating, nutrition and good produce.
She got the idea after seeing a segment on the Today television show and is hoping to gather support for an application to have the Ministry of Food pop-up kitchen brought to Greater Shepparton.
‘‘I think there’s a need in Shepparton — everyone is so busy, we work, the kids come home from school asking for dinner and its easy to think, ‘Whatever, we’ll go to McDonald’s’,’’ Mrs Hutchinson said.
‘‘But that $20 could be spent on schnitzels from Chook World and some vegies and you have dinner for the family for two nights. It’s about showing people where food is coming from.
‘‘I want people to get out of the mindset that home cooking is too expensive and time-consuming.’’
The Ministry of Food delivers community education programs about cooking and nutrition to young people and adults. If successful, a pop-up kitchen would be installed somewhere in Shepparton for a year.
Applications for the pop-up kitchen must be in by Wednesday next week, so Mrs Hutchinson is asking people to show their support by making videos, taking photos and writing about how the Ministry of Food could help Shepparton.
City of Greater Shepparton councillor Fern Summer urged people to get behind the project.
‘‘I think fast food exacerbates the cycle of poverty, but Jamie can put the fun back into cooking,’’ she said.
‘‘We’ve had far too much negative publicity in Shepparton recently and we need something fun.
‘‘It could even complement the SPC Ardmona campaign.
‘‘We’re a marketing extravaganza in Shepparton as far as food goes. Jamie makes food sexy and we hope that message would come through.’’
UPDATE: The CFA has downgraded its advice message.
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