Covering the Goulburn and Murray valleys

Vaughan to be a business benefit

A multimillion-dollar redevelopment of one of Shepparton’s central business districts has resulted in an influx of new customers and increased trade.

JENNA BISHOP April 18, 2014 5:00am

Beneficiaries: Vaughan Central traders (back, from left) Solar Seafood's Peter Whiteman, Luke's Magic Meats' Brad Wootton, Chook World's Chris Sim and SPC Ardmona Factory Sales' Samuel Prentice. (Middle) Europa Deli and Cafe's Eileen Curtis, Golden Star Bakery's Nicole Boyd. (Front) Finer Fruit's Linda Whipps, Trelly's Fishing and Tackle World's Justin Slater and Cheesecake Shop's Kelly O'Sullivan.


A multimillion-dollar redevelopment of one of Shepparton’s central business districts has resulted in an influx of new customers and increased trade.

Vaughan St traders say they have seen an increase in new customers after the newly-redeveloped precinct, called Vaughan Central, which opened six months ago.

The $3million development was completed in November after 16 weeks of works.

Luke’s Magic Meats owner Brad Wootton said trading had been solid during the six months since the street reopened, especially during the Christmas season.

‘‘We’ve got some loyal regular customers, but we have seen a lot of new faces as well,’’ he said.

‘‘It’s been good to see the people down here, and the street looks really good.’’

Chook World manager Chris Sim said business was looking good six months after the development’s completion, with many new customers coming through the precinct.

‘‘(Trading) was good to start off with and it’s been really positive ever since,’’ he said.

‘‘It’s progressively getting busier since it opened.

‘‘The new carpark has been fantastic, it’s been full most days.’’

Cheesecake Shop co-owner Kelly O’Sullivan said trading had definitely picked up in the six months since the street reopened.

‘‘The atmosphere has been fantastic, people have been really excited to come back and shop in the area, especially with the new street and all the parking,’’ she said.

‘‘The street looks a lot better and there are a lot more people in the area.’’

Sportsmans Warehouse assistant manager Zack Betson said staff had definitely noticed an increase in foot traffic.

‘‘We definitely had a lot more customers during the Christmas period than we did in 2012,’’ he said.

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