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Covering the Goulburn and Murray valleys

SPC Sunday takes off

Plenty of support for social media campaign supporting SPC Ardmona

JARROD WHITTAKER February 11, 2014 4:04am

‘‘SPC Sunday’’ could become a regular fixture after people across the country opted for a baked bean breakfast or peaches and ice-cream at the weekend.

Event creator Linda Drummond said she was surprised at its success.

‘‘I expected it to be popular,’’ Ms Drummond said.

‘‘I knew there was a lot of goodwill sent for the people of Shepparton and SPC, but nothing like this.’’

SPC Ardmona said more than 7000 tweets were sent within three days using the #SPCSunday hashtag.

‘‘Companies spend months working out how to have a campaign like this,’’ Ms Drummond said.

‘‘It really hit a nerve.’’

On Sunday, supporters shared pictures of themselves eating SPC Ardmona products using social media platforms Twitter and Facebook.

Ms Drummond said she consumed several products on Sunday.

‘‘I started with some SPC peaches at breakfast,’’ she said.

‘‘Then I had a baked bean jaffle and then finished with peaches and ice-cream.’’

She said she hoped the event would continue.

SPC Ardmona managing director Peter Kelly welcomed the support.

‘‘The Shepparton community and our workers have been overwhelmed by this amazing support and have expressed their heartfelt thanks to everyone who has been involved,’’ Mr Kelly said.

‘‘It means a lot to everyone at SPC who are all working so hard to turn things around.’’

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