After establishing a connection with J. Furphy and Sons, the Little Creatures brewery has used the company's name for a new beer, which is available in Shepparton this week.JOHN LEWIS August 13, 2014 3:49am
Sam (left) and Adam (right) Furphy enjoy a Furphy Refreshing Ale with Noble Monks' Sam Lagozzino (centre).
It’s refreshing, it’s crisp and cleansing — in fact, it’s very ‘‘sessionable’’ — and that’s no furphy.
The new Furphy beer produced by Geelong’s Little Creatures brewery goes on sale in Shepparton this week, a month after its home town launch.
Noble Monks on Maude St will be the only venue outside Geelong where people can drink Furphy Refreshing Ale from tomorrow.
Great great-grandson of company founder John Furphy and chief executive of J. Furphy and Sons Adam Furphy said the idea for a Furphy beer began after the Shepparton firm built new tanks for the Geelong brewery in 2012.
‘‘They contacted us asking if they could use the name Furphy for a new beer. We knew any new product had to be sympathetic to our 150-year-old history,’’ Mr Furphy said.
Mr Furphy’s cousin Furphy Foundry director Sam Furphy said the connection to Furphy water carts was obvious.
‘‘The big connection for us was with the diggers who met and told stories at the water carts. Now there’s a beer to bring people together and tell stories — there is a relevance there,’’ he said.
Little Creatures’ Furphy brewer Warren Pawsey described the new ale as a clean, crisp, delicately balanced beer with subtle fruity flavours and aromas.
‘‘Initial inspiration for Furphy Refreshing Ale started with an old-style German ale, which is still brewed in Cologne and called Kölsch,’’ Mr Pawsey said.
He said the Furphy ale was made from 100 per cent Victorian ingredients, sourced from regions such as Wimmera and Eurobin.
Shepparton’s Noble Monks owner Sam Lagozzino said it was designed to be an easy drinking beer.
‘‘Heading into spring and summer, this will be a popular drink. It’s a sessionable beer — you can enjoy it from the beginning to the end of the night,’’ Mr Lagozzino said.
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