Shepparton may soon be branded as a ‘‘Motor City’’ thanks to Shepparton Show Me’s latest advertising campaign.March 1, 2013 4:04am
By Riahn Smith
The six-month campaign will be fronted by AFL legend and television personality Dermott Brereton and will be targeted at towns within a 200 km radius of Shepparton.
Shepparton Show Me committee member Barry Smith said the campaign aimed to highlight the extensive motor industry that already existed in Shepparton and encouraged people to take advantage of the breadth of services available.
‘‘Apart from people selling cars you’ve got spare parts, panel works etc, you can come to Shepparton and touch all bases, we’re a major service town or city,’’ Mr Smith said.
‘‘There’s (also) a multitude of vehicles that people have had hidden away that we’ve seen recently and that’s made the museum successful.
‘‘We’re only two hours away from Melbourne and when the Nagambie bypass is finished we’ll be closer.
‘‘Shepparton will hopefully be a destination to come to the museum and do all things motor oriented.’’
Mr Smith said the potential flow-on effect from the campaign would also benefit the wider economy.
‘‘The spread of the dollar is not just to the car traders, that’s the attraction to come to Shepparton, but that multiples when they’re here,’’ Mr Smith said.
‘‘They go to the doctor or get a haircut, buy a coffee or food, buy clothes.
‘‘It’s not just about cars.’’
Ken Muston Automotive owner Ken Muston said the campaign recognised the contribution made by the motor industry to the Shepparton economy.
‘‘The industry is in good shape, but additional sales mean additional revenue for the city of Shepparton,’’ Mr Muston said.
‘‘I know when I see my customers returning to my dealership to pick up their cars, you almost need a pick-up truck to carry all their bags.
‘‘They’re certainly large contributors to the economy of our city.’’
Graham Thomson Motors general manager Gerard Michel praised the campaign as a ‘‘proactive’’ venture.
‘‘The motor industry in its total, including all the associated businesses, like spare parts and repairs, is a big part of Shepparton’s industry,’’ Mr Michel said.
‘‘To package them all together and to target them at a particular target base can only be of benefit to Shepparton.’’
One person is dead after a collision between a car and a truck on the Murray Valley Highway and Waaia Bearii Rd. Traffic is being diverted around the scene.
The first preliminary final on Saturday saw the Tungamah seniors start their campaign against Waaia at the Rennie Recreation Reserve.
The Aboriginal and wider community is mourning the death of revered Bangerang Aboriginal elder, Uncle John ‘‘Sandy’’ Atkinson.
CLAIRE Murphy came home the other day.
BE LIKE Barry — the video by Campaspe Shire to educate children about recycling — was launched at St Mary’s Primary School on Monday.
WYUNA’s Memorial Hall was filled with over 80 people for the recent launch of the Wyuna History Group’s third book by Wyuna History Group researcher Noel Thompson – Wyuna Honour Roll 1914-1918.
Avenel win over Nagambie to take top spot
Berrigan Shire councillor Daryll Morris says he has been sickened by some of the vitriol and personal attacks to surface since the council’s proposal to redevelop Finley’s Memorial Hall and School of Arts site was revealed in October last year.
WINE is meant to be enjoyed with good food and good friends.
The preparations for the 10th Cobram Swap Meet have been given a boost with a brand new line marker. The Rotary Club of Cobram, which organise the swap meet, applied for a volunteer grant from the Federal Government, from which it received $4600.
Deni’s Debutante Ball gurus Vicki Ackers and Deb O’Connor love working with youth.
Tuesday, August 16
The News magazines are online - read high quality magazines in your time. Check in regularly for the latest editions.
Riverine Herald's well regarded locally produced magazines. They're now online, so you can read them whenever and wherever you like.
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.