Shepparton may soon be branded as a ‘‘Motor City’’ thanks to Shepparton Show Me’s latest advertising campaign.March 1, 2013 4:04am
By Riahn Smith
The six-month campaign will be fronted by AFL legend and television personality Dermott Brereton and will be targeted at towns within a 200 km radius of Shepparton.
Shepparton Show Me committee member Barry Smith said the campaign aimed to highlight the extensive motor industry that already existed in Shepparton and encouraged people to take advantage of the breadth of services available.
‘‘Apart from people selling cars you’ve got spare parts, panel works etc, you can come to Shepparton and touch all bases, we’re a major service town or city,’’ Mr Smith said.
‘‘There’s (also) a multitude of vehicles that people have had hidden away that we’ve seen recently and that’s made the museum successful.
‘‘We’re only two hours away from Melbourne and when the Nagambie bypass is finished we’ll be closer.
‘‘Shepparton will hopefully be a destination to come to the museum and do all things motor oriented.’’
Mr Smith said the potential flow-on effect from the campaign would also benefit the wider economy.
‘‘The spread of the dollar is not just to the car traders, that’s the attraction to come to Shepparton, but that multiples when they’re here,’’ Mr Smith said.
‘‘They go to the doctor or get a haircut, buy a coffee or food, buy clothes.
‘‘It’s not just about cars.’’
Ken Muston Automotive owner Ken Muston said the campaign recognised the contribution made by the motor industry to the Shepparton economy.
‘‘The industry is in good shape, but additional sales mean additional revenue for the city of Shepparton,’’ Mr Muston said.
‘‘I know when I see my customers returning to my dealership to pick up their cars, you almost need a pick-up truck to carry all their bags.
‘‘They’re certainly large contributors to the economy of our city.’’
Graham Thomson Motors general manager Gerard Michel praised the campaign as a ‘‘proactive’’ venture.
‘‘The motor industry in its total, including all the associated businesses, like spare parts and repairs, is a big part of Shepparton’s industry,’’ Mr Michel said.
‘‘To package them all together and to target them at a particular target base can only be of benefit to Shepparton.’’
Shepparton’s Declo Bisimwa firmly believes education is the key to a better life.
Beautiful weather greeted Tungamah residents for the 18th running of the Tungamah Lions Ten Thousand on Sunday.
When Keith and Marion Grumley and their growing family moved to Tatura on January 18, 1968, little did they know that it would be the start of a long and lasting connection to the town.
Garners Boxing Gym in Echuca is encouraging young people to get active with weekly boxing/cardio classes.
Rochester Rotary Club has celebrated its 50th birthday in style.
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A theatre production with a difference is coming to Seymour.
Local athletes will go head-to-head with some of the best competitors from around the world in swimming and athletics in December.
District residents and visitors will be able to enjoy some of the region’s most beautiful private gardens on Sunday.
The 116th annual Cobram Show went off with a bang at the weekend, drawing in crowds from far and wide for two days of fun.
Tomorrow is a Total Fire Ban day in Deniliquin, meaning no fires can be lit in the open and all fire permits are suspended.
Fifty new full-time jobs will be created at Tatura with a multimillion-dollar expansion of the abattoirs expected to be announced today.
Remembering Australian political giant Gough Whitlam who once called on Benalla police to stop then Treasurer Frank Crean on his journey up the Hume to phone the PM.
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