Shepparton may soon be branded as a ‘‘Motor City’’ thanks to Shepparton Show Me’s latest advertising campaign.March 1, 2013 4:04am
By Riahn Smith
The six-month campaign will be fronted by AFL legend and television personality Dermott Brereton and will be targeted at towns within a 200 km radius of Shepparton.
Shepparton Show Me committee member Barry Smith said the campaign aimed to highlight the extensive motor industry that already existed in Shepparton and encouraged people to take advantage of the breadth of services available.
‘‘Apart from people selling cars you’ve got spare parts, panel works etc, you can come to Shepparton and touch all bases, we’re a major service town or city,’’ Mr Smith said.
‘‘There’s (also) a multitude of vehicles that people have had hidden away that we’ve seen recently and that’s made the museum successful.
‘‘We’re only two hours away from Melbourne and when the Nagambie bypass is finished we’ll be closer.
‘‘Shepparton will hopefully be a destination to come to the museum and do all things motor oriented.’’
Mr Smith said the potential flow-on effect from the campaign would also benefit the wider economy.
‘‘The spread of the dollar is not just to the car traders, that’s the attraction to come to Shepparton, but that multiples when they’re here,’’ Mr Smith said.
‘‘They go to the doctor or get a haircut, buy a coffee or food, buy clothes.
‘‘It’s not just about cars.’’
Ken Muston Automotive owner Ken Muston said the campaign recognised the contribution made by the motor industry to the Shepparton economy.
‘‘The industry is in good shape, but additional sales mean additional revenue for the city of Shepparton,’’ Mr Muston said.
‘‘I know when I see my customers returning to my dealership to pick up their cars, you almost need a pick-up truck to carry all their bags.
‘‘They’re certainly large contributors to the economy of our city.’’
Graham Thomson Motors general manager Gerard Michel praised the campaign as a ‘‘proactive’’ venture.
‘‘The motor industry in its total, including all the associated businesses, like spare parts and repairs, is a big part of Shepparton’s industry,’’ Mr Michel said.
‘‘To package them all together and to target them at a particular target base can only be of benefit to Shepparton.’’
Threlfall runs into Commonwealth Games contention in Berlin
Victoria State Emergency Service (SES) and other emergency services are preparing for the next round of wild weather in the north-east.
The Tatura Football Netball Club is hosting ‘‘A day with Fev and Des’’ this Friday from noon to 5pm at the Ballantyne Centre.
SNAKES will be coming out of hiding as the weather warms up.
OUR Lady of the Sacred Heart Elmore was a sea of colour earlier this month for Footy Colours Day.
IT EXPERTISE in Kyabram has received recognition after Advance Computing won a Microsoft Australia Partner Award in the excellence in regional area customer category.
Seymour A and B-grade in season decider
Extensive rainfall in the Southern Riverina is having a negative impact on farming.
When Pyalong Primary School does something, it does it well. Here are the students all dressed up for the school's recent Roald Dahl day to celebrate the 100th anniversary of the author’s birth on September 13, 1916.
Yarroweyah's Katie Anderson will be heading to Wisconsin in the United States after winning the Dairy Youth Travel Scholarship.
Skipper claims second B&F in thrilling count
Tuesday, August 16
The News magazines are online - read high quality magazines in your time. Check in regularly for the latest editions.
Riverine Herald's well regarded locally produced magazines. They're now online, so you can read them whenever and wherever you like.
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.