Shepparton may soon be branded as a ‘‘Motor City’’ thanks to Shepparton Show Me’s latest advertising campaign.March 1, 2013 4:04am
By Riahn Smith
The six-month campaign will be fronted by AFL legend and television personality Dermott Brereton and will be targeted at towns within a 200 km radius of Shepparton.
Shepparton Show Me committee member Barry Smith said the campaign aimed to highlight the extensive motor industry that already existed in Shepparton and encouraged people to take advantage of the breadth of services available.
‘‘Apart from people selling cars you’ve got spare parts, panel works etc, you can come to Shepparton and touch all bases, we’re a major service town or city,’’ Mr Smith said.
‘‘There’s (also) a multitude of vehicles that people have had hidden away that we’ve seen recently and that’s made the museum successful.
‘‘We’re only two hours away from Melbourne and when the Nagambie bypass is finished we’ll be closer.
‘‘Shepparton will hopefully be a destination to come to the museum and do all things motor oriented.’’
Mr Smith said the potential flow-on effect from the campaign would also benefit the wider economy.
‘‘The spread of the dollar is not just to the car traders, that’s the attraction to come to Shepparton, but that multiples when they’re here,’’ Mr Smith said.
‘‘They go to the doctor or get a haircut, buy a coffee or food, buy clothes.
‘‘It’s not just about cars.’’
Ken Muston Automotive owner Ken Muston said the campaign recognised the contribution made by the motor industry to the Shepparton economy.
‘‘The industry is in good shape, but additional sales mean additional revenue for the city of Shepparton,’’ Mr Muston said.
‘‘I know when I see my customers returning to my dealership to pick up their cars, you almost need a pick-up truck to carry all their bags.
‘‘They’re certainly large contributors to the economy of our city.’’
Graham Thomson Motors general manager Gerard Michel praised the campaign as a ‘‘proactive’’ venture.
‘‘The motor industry in its total, including all the associated businesses, like spare parts and repairs, is a big part of Shepparton’s industry,’’ Mr Michel said.
‘‘To package them all together and to target them at a particular target base can only be of benefit to Shepparton.’’
St Mary of the Angels Secondary College Year 8 student Kelsey Hislop has taken out the junior public speaking award at Shepparton’s Legacy House.
The Yarrawonga Pigeons defeated Corowa Rutherglen Roos by 76 points at the JC Lowe Oval in Yarrawonga.
The Aboriginal and wider community is mourning the death of revered Bangerang Aboriginal elder, Uncle John ‘‘Sandy’’ Atkinson.
WITH volatile commodity markets, soaring costs for inputs and water prices not going down, life on the land right now is a little tough to take.
DES Church is bringing something he loves to Rochester.
Gift fundraiser is looking for toddler talent.
Local export Willie Wheeler dominating at VFL level
Berrigan Shire councillor Daryll Morris says he has been sickened by some of the vitriol and personal attacks to surface since the council’s proposal to redevelop Finley’s Memorial Hall and School of Arts site was revealed in October last year.
THE Heathcote Community will come together once again to honour the memory of car accident victim Georgia Edsall-French at a memorial day this Saturday.
Katamatite Lions Club held its 42nd annual handover dinner at the Boosey Creek Tavern on July 13.
Mathoura endured a harsh hammering to its playing confidence on Saturday with a 24-goal thrashing at the hands of Deniliquin Rovers.
SPC will abolish its internal sales team and reduce executive numbers in the latest chapter of the company’s ongoing restructuring.
The News magazines are online - read high quality magazines in your time. Check in regularly for the latest editions.
Riverine Herald's well regarded locally produced magazines. They're now online, so you can read them whenever and wherever you like.
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.