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Shepparton brothers' app continues to climb charts

Jam, the iPhone app designed by Shepparton brothers Joe and Sam Russell, is now the No.1 downloaded musical app in 26 countries.

JOHN LEWIS January 19, 2013 4:25am

Shepparton’s Russell brothers are still riding the crest of a digital music wave as their Jam for iPhone app continues to hit the No.1 spot across the world.

Joe Russell said the app, launched on Monday, was yesterday the No.1 musical app downloaded in 26 countries, including the United States.

The app had also reached the No.25 overall slot in the US charts, which lists 750000 applications.

The Jam for iPhone app creates musical backing from a selection of genres to any tune sung into an iPhone.

Designed by Sam and Joe Russell’s Melbourne-based Dreamwalk Interactive company, Joe said the app had instant appeal, allowing anyone to sound like a rock star.

He said many of the music patterns were recorded by themselves in home studios.

Mr Russell said he and his brother were ‘‘really excited and really stressed’’ as the number of downloads continued to rise at the rate of about 2000 an hour.

‘‘Watching the stats tick over is mesmerising,’’ he said.

‘‘Feedback from some users say it’s the best app ever. Others hate it because it crashes.’’

Mr Russell said technicians had been scrambling to upgrade internet servers to cope with demand. He said by Tuesday night, demand had increased to the point where eight extra servers had to be used to handle downloads.

Mr Russell said the app took a team of eight technicians six months and ‘‘hundreds of thousands of dollars’’ to develop.

‘‘It’s early days, but we’re watching feedback and concentrating on upgrades,’’ he said.

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