Mother of woman who died in car crash and Shepparton Safeway staff raise awareness of Don't Txt-n-Drive campaign.ESTELLE GRIEPINK June 28, 2014 3:55am
Vicki Richardson (left) with Shepparton's Archer St Safeway customer service manager Tracey Brown (right) and Safeway staff and family members supporting the Don't Txt-n-Drive campaign..
A sea of orange swept through Shepparton Safeway yesterday as its employees threw their support behind a campaign to stop people texting while driving.
This month, staff members from 18 Woolworths-owned stores across north-east Victoria have used their shopfronts to raise awareness and funds for the Don’t Txt-n-Drive campaign, started by Mulwala’s Vicki Richardson.
Mrs Richardson’s daughter Brooke died in December 2012 when her car ran off the road into a tree near Cobram.
The bubbly hairdresser, 20, had been texting at the time.
Shepparton Safeway employees donned orange clothing, face-paint and hairspray and decorated the store with orange decorations to honour Brooke’s memory.
They also sold Don’t Txt-n-Drive merchandise including wristbands, ribbons and car fresheners for a gold coin donation, with all proceeds going back into awareness projects in the community.
Mrs Richardson said the store’s efforts were touching.
‘‘This makes me so happy and it helps to bring Brooke into my life every day,’’ she said.
‘‘Of course I still have my bad days, but this is one of the good days. The whole aim of this campaign is to make sure other families don’t have to wake up the way I do — thinking ‘she’s gone’.’’
Safeway customer service manager Tracey Brown, who organised the day’s festivities, said it was the least she could do to help the campaign.
‘‘It’s not about us, it’s about raising awareness,’’ Mrs Brown said.
‘‘If we could save just one life, it would be worth it.’’
Safeway manager Helen Benham said the customers had been curious about the orange decorations.
‘‘The customers are all asking why we’re wearing orange — they’re loving it,’’ Mrs Benham said.
‘‘We’re talking to them about Don’t Txt-n-Drive because it’s an issue that’s really close to our hearts.
‘‘We all have kids who text, we text, so we’re all embracing it.’’
The theft of several treasured instruments from a Numurkah home has devastated owners.
The Yarrawonga Mulwala Cricket Club has hosted the first ever ACA Masters contest at the Stan Hargreaves Oval in Yarrawonga.
The regular annual tour of heritage-listed former Internment Tatura Camp One again this year attracted interest from Melbourne and Interstate visitors.
AFFORDABLE property is not out of reach — it is just out of town.
A GROUP of Rochester Secondary College students visited Bendigo last week to donate blood for the first time.
Bowls Club hosts 49th Victorian Country Masters Pairs
The Oriential Weatherloach has infested the Goulburn River.
The largest ever Strawberry Fields crowd turned out to enjoy the event on the Murray River at Tocumwal at the weekend.
AFTER the hottest October in Victoria since records began in the 1850s, it will come as little surprise that rainfall across the district was unusually low.
Although finishing the competition a day earlier than he would have liked, Katamatite local Curtis Hanley was still thrilled that he reached his goal at the recent Victorian Open for Lawn Bowls.
The Deni Dodgers Lifeballers are still talking about their October excursion, which took them to some amazing spots across the region.
Watch and Act issued for Corowa and Wahgunyah near Rutherglen, urging people to leave now as conditions may worsen.
The News magazines are online - read high quality magazines in your time. Check in regularly for the latest editions.
Riverine Herald's well regarded locally produced magazines. They're now online, so you can read them whenever and wherever you like.
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.