Mother of woman who died in car crash and Shepparton Safeway staff raise awareness of Don't Txt-n-Drive campaign.ESTELLE GRIEPINK June 28, 2014 3:55am
Vicki Richardson (left) with Shepparton's Archer St Safeway customer service manager Tracey Brown (right) and Safeway staff and family members supporting the Don't Txt-n-Drive campaign..
A sea of orange swept through Shepparton Safeway yesterday as its employees threw their support behind a campaign to stop people texting while driving.
This month, staff members from 18 Woolworths-owned stores across north-east Victoria have used their shopfronts to raise awareness and funds for the Don’t Txt-n-Drive campaign, started by Mulwala’s Vicki Richardson.
Mrs Richardson’s daughter Brooke died in December 2012 when her car ran off the road into a tree near Cobram.
The bubbly hairdresser, 20, had been texting at the time.
Shepparton Safeway employees donned orange clothing, face-paint and hairspray and decorated the store with orange decorations to honour Brooke’s memory.
They also sold Don’t Txt-n-Drive merchandise including wristbands, ribbons and car fresheners for a gold coin donation, with all proceeds going back into awareness projects in the community.
Mrs Richardson said the store’s efforts were touching.
‘‘This makes me so happy and it helps to bring Brooke into my life every day,’’ she said.
‘‘Of course I still have my bad days, but this is one of the good days. The whole aim of this campaign is to make sure other families don’t have to wake up the way I do — thinking ‘she’s gone’.’’
Safeway customer service manager Tracey Brown, who organised the day’s festivities, said it was the least she could do to help the campaign.
‘‘It’s not about us, it’s about raising awareness,’’ Mrs Brown said.
‘‘If we could save just one life, it would be worth it.’’
Safeway manager Helen Benham said the customers had been curious about the orange decorations.
‘‘The customers are all asking why we’re wearing orange — they’re loving it,’’ Mrs Benham said.
‘‘We’re talking to them about Don’t Txt-n-Drive because it’s an issue that’s really close to our hearts.
‘‘We all have kids who text, we text, so we’re all embracing it.’’
Businessmen, onesies, baked muffins, a professor and a baby made for a colourful ragtag army of Sheppartonians who made their way to the seat of democratic power in Melbourne yesterday.
Local kayaking athletes Brea Roadley and Kayla Whinray have continued making a splash in their sport on both a national and international level.
Tatura’s St Vincent de Paul Society has made a sizeable donation to Sacred Heart School community for 2015.
When he started his chef apprenticeship in 2003, Rion Belmont-Wickliffe was a young man with a big dream.
Campaspe Valley Community Centre played host to Audrey Hepburn, Little Red Riding Hood, Napoleon Dynamite and even the Titanic recently.
Jackson Gentle beats younger sibling Cooper in thrilling Parkland decider
What will it take for politicians to start taking Nagambie's case for an ambulance seriously?
Record cattle prices were recorded at the Finley Saleyards on Friday
Heathcote has finally been topped as the animal collision capital of Victoria.
Cobram’s Tokemata Retreat has received recognition from a global tourism site, receiving a TripAdvisor Certificate of Excellence award.
Deniliquin footballer Bryce Scoullar has enjoyed three stunning debuts in as many weeks.
There may never be a solution to the Murray-Darling Basin and managing its water — Australia’s greatest natural asset.
Victorian Greens Leader Greg Barber tells The Ensign, producers should oppose the sale of the long term lease of the Port by the Andrews Government.
Discover unbelievable local deals from local businesses every week in the Goulburn and Murray Valley area with Leapon.com.au!
Search properties for sale or rent across North Central Victoria and Southern NSW. Visit your local website for local homes....
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.