Mother of woman who died in car crash and Shepparton Safeway staff raise awareness of Don't Txt-n-Drive campaign.ESTELLE GRIEPINK June 28, 2014 3:55am
Vicki Richardson (left) with Shepparton's Archer St Safeway customer service manager Tracey Brown (right) and Safeway staff and family members supporting the Don't Txt-n-Drive campaign..
A sea of orange swept through Shepparton Safeway yesterday as its employees threw their support behind a campaign to stop people texting while driving.
This month, staff members from 18 Woolworths-owned stores across north-east Victoria have used their shopfronts to raise awareness and funds for the Don’t Txt-n-Drive campaign, started by Mulwala’s Vicki Richardson.
Mrs Richardson’s daughter Brooke died in December 2012 when her car ran off the road into a tree near Cobram.
The bubbly hairdresser, 20, had been texting at the time.
Shepparton Safeway employees donned orange clothing, face-paint and hairspray and decorated the store with orange decorations to honour Brooke’s memory.
They also sold Don’t Txt-n-Drive merchandise including wristbands, ribbons and car fresheners for a gold coin donation, with all proceeds going back into awareness projects in the community.
Mrs Richardson said the store’s efforts were touching.
‘‘This makes me so happy and it helps to bring Brooke into my life every day,’’ she said.
‘‘Of course I still have my bad days, but this is one of the good days. The whole aim of this campaign is to make sure other families don’t have to wake up the way I do — thinking ‘she’s gone’.’’
Safeway customer service manager Tracey Brown, who organised the day’s festivities, said it was the least she could do to help the campaign.
‘‘It’s not about us, it’s about raising awareness,’’ Mrs Brown said.
‘‘If we could save just one life, it would be worth it.’’
Safeway manager Helen Benham said the customers had been curious about the orange decorations.
‘‘The customers are all asking why we’re wearing orange — they’re loving it,’’ Mrs Benham said.
‘‘We’re talking to them about Don’t Txt-n-Drive because it’s an issue that’s really close to our hearts.
‘‘We all have kids who text, we text, so we’re all embracing it.’’
The Cosgrove community banded together on the weekend to help a local family by harvesting a wheat crop.
Mulwala’s own motor racing sensation Steve ‘Harro’ Harrison has won the 2014 Victorian Super Tin Tops Championship.
St Augustines College, Kyabram, has won the inaugural School’s Sustainability Cup for 2014, beating several Melbourne schools.
Families and diehard supporters are behind the AFL’s decision to freeze ticket prices in season 2015.
Four people, including a father and his two children, were fined more than $18,000 for their role in an alcohol-fuelled brawl at a Lockington party earlier this year which ended in a teenager beaten up and forced into a dog cage.
New faces for Girgarre FNC
A time to include late loved ones in the spirit of the season.
Firefighters were able to save a Finley property's buildings after a large stack of hay bales went up in flames on Monday.
Eppalock Primary School has gone global.
Fire brigade celebrates 80th anniversary and three CFA life memberships among other service awards.
Forest tour only way to understand impact.
Fodder depots have been set up in Euroa and Thoona for farmers hit by the recent fires.
The rail tracks are in such disrepear V/Line is having to close the buffet car between Euroa and Seymour due to health and safety concerns to hospitality staff.
Discover unbelievable local deals from local businesses every week in the Goulburn and Murray Valley area with Leapon.com.au!
Search properties for sale or rent across North Central Victoria and Southern NSW. Visit your local website for local homes....
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.