SPC Ardmona Factory Sales owner Jim Andreadis reacts to fierce supermarket competition.DARREN LINTON May 4, 2012 4:29am
A Shepparton retailer is pushing back against the major supermarkets by launching a price guarantee for customers.
SPC Ardmona Factory Sales owner Jim Andreadis said the fierce competition between supermarkets in Australia had shifted public perception on the price of everyday goods.
It had also placed pressure on the market segment occupied by discount factory outlets.
‘‘Retail is tough and you have to keep reinventing yourself,’’ Mr Andreadis said.
The campaign, to be launched next week, offers a guarantee SPC Ardmona Factory Sales will be cheaper than the competition or customers will get their money back and a free lunch in the outlet cafe.
‘‘The perception is out there that everything is cheap and people don’t really need to go to locally owned discount factory outlets,’’ Mr Andreadis said. ‘‘We are going to spend a lot of time checking competitors because we believe if we are selling something it should be cheaper than the major supermarkets.’’
In a broader sense, the campaign is also a statement on behalf of locally owned and operated businesses in the region that they can be just as price competitive as major retailers if given the chance.
‘‘The smaller retailers are the ones people need to thrive and survive. They are the people who care about the region,’’Mr Andreadis said.
‘‘In many ways local retailers are more nimble and able to react more quickly to customer and market demands.’’
Mooroopna Park Primary School principal Hayden Beaton has wasted no time improved his former school's student numbers.
The Yarrawonga Chronicle and Travel and Cruise Yarrawonga are offering shoppers a chance to win an incredible cruise package this summer.
Last week Victorian Collections passed a major milestone, with the 50000th historical object record from the state’s heritage collections uploaded to the site.
Echuca branch of the Ulysses Club is carrying out its annual toy run on November 29.
Rochester Secondary College student Georgia Mundie will perform at an Equitana exhibition in Melbourne.
Fourteen parties and 37 candidates will contest the Northern Victoria Region for the Victorian upper house at the November 29 election, with the Democratic Labour Party (DLP) claiming the top billing on the ballot paper.
Playgroup of the Month for November.
Andrew Richardson and Matt Jackson have been appointed co-coaches of Finley's senior football side.
Two new Neighbourhood Safer Places for the Pyalong and Tooborac communities have been announced.
Runners from the Sri Chinmoy Peace Oneness-Home Peace Run visit local students to share message of goodwill.
Deniliquin’s Luke Harrington is hoping to start a horse riding club for people with a disability.
South African course builder Brian Lavery, now based in Melbourne, set a testing track for the Hunter Group World Cup Showjumping Qualifier on Saturday that brought some of the sport’s big names undone.
Scott Upston had a decorated career as a paralympic coach before moving to Benalla this year.
Discover unbelievable local deals from local businesses every week in the Goulburn and Murray Valley area with Leapon.com.au!
Search properties for sale or rent across North Central Victoria and Southern NSW. Visit your local website for local homes....
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.