SPC Ardmona Factory Sales owner Jim Andreadis reacts to fierce supermarket competition.DARREN LINTON May 4, 2012 4:29am
A Shepparton retailer is pushing back against the major supermarkets by launching a price guarantee for customers.
SPC Ardmona Factory Sales owner Jim Andreadis said the fierce competition between supermarkets in Australia had shifted public perception on the price of everyday goods.
It had also placed pressure on the market segment occupied by discount factory outlets.
‘‘Retail is tough and you have to keep reinventing yourself,’’ Mr Andreadis said.
The campaign, to be launched next week, offers a guarantee SPC Ardmona Factory Sales will be cheaper than the competition or customers will get their money back and a free lunch in the outlet cafe.
‘‘The perception is out there that everything is cheap and people don’t really need to go to locally owned discount factory outlets,’’ Mr Andreadis said. ‘‘We are going to spend a lot of time checking competitors because we believe if we are selling something it should be cheaper than the major supermarkets.’’
In a broader sense, the campaign is also a statement on behalf of locally owned and operated businesses in the region that they can be just as price competitive as major retailers if given the chance.
‘‘The smaller retailers are the ones people need to thrive and survive. They are the people who care about the region,’’Mr Andreadis said.
‘‘In many ways local retailers are more nimble and able to react more quickly to customer and market demands.’’
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