SPC Ardmona Factory Sales owner Jim Andreadis reacts to fierce supermarket competition.DARREN LINTON May 4, 2012 4:29am
A Shepparton retailer is pushing back against the major supermarkets by launching a price guarantee for customers.
SPC Ardmona Factory Sales owner Jim Andreadis said the fierce competition between supermarkets in Australia had shifted public perception on the price of everyday goods.
It had also placed pressure on the market segment occupied by discount factory outlets.
‘‘Retail is tough and you have to keep reinventing yourself,’’ Mr Andreadis said.
The campaign, to be launched next week, offers a guarantee SPC Ardmona Factory Sales will be cheaper than the competition or customers will get their money back and a free lunch in the outlet cafe.
‘‘The perception is out there that everything is cheap and people don’t really need to go to locally owned discount factory outlets,’’ Mr Andreadis said. ‘‘We are going to spend a lot of time checking competitors because we believe if we are selling something it should be cheaper than the major supermarkets.’’
In a broader sense, the campaign is also a statement on behalf of locally owned and operated businesses in the region that they can be just as price competitive as major retailers if given the chance.
‘‘The smaller retailers are the ones people need to thrive and survive. They are the people who care about the region,’’Mr Andreadis said.
‘‘In many ways local retailers are more nimble and able to react more quickly to customer and market demands.’’
Police are asking for information about an assault in Shepparton that left a man with serious facial injuries and broken bones last month.
The 2014 Yarrawonga Mulwala Multisport Festival has been hailed a huge success by organisers and participants alike.
The fifth annual King Billy Retreat Open Garden Party will be held at Rushworth on Saturday and Sunday, October 25-26, from 10 am to 4 pm.
Emily Umbers has been helping members of the Maasai community to get a toilet.
St Joseph’s Primary School students took part in an extended after-school stay.
Fraser sure has aces in spades
A great day brought big numbers to Station St in Seymour.
Finley's Mark Whiley has been traded from the GWS Giants to Carlton - the club he has supported all his life.
Nominations are being sought for the annual Axedale CWA community youth award.
Access to Ulupna Island has been blocked at key points, leaving local residents and businesses rallying for a re-opening in a bid to save tourism dollars.
Deniliquin McDonald's raised more than $1300 for McHappy Day on Saturday.
Up to14 new full-time jobs will be created at Pactum Dairy Group in Shepparton, with the company set to embark on an $18million expansion at its factory.
Alma Nungarrayi Granites is the most successful of the Warlukurlangu artists who still live at Yuendumu and enjoys teaching children about aboriginal culture and art.
Discover unbelievable local deals from local businesses every week in the Goulburn and Murray Valley area with Leapon.com.au!
Search properties for sale or rent across North Central Victoria and Southern NSW. Visit your local website for local homes....
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.