SPC Ardmona Factory Sales owner Jim Andreadis reacts to fierce supermarket competition.DARREN LINTON May 4, 2012 4:29am
A Shepparton retailer is pushing back against the major supermarkets by launching a price guarantee for customers.
SPC Ardmona Factory Sales owner Jim Andreadis said the fierce competition between supermarkets in Australia had shifted public perception on the price of everyday goods.
It had also placed pressure on the market segment occupied by discount factory outlets.
‘‘Retail is tough and you have to keep reinventing yourself,’’ Mr Andreadis said.
The campaign, to be launched next week, offers a guarantee SPC Ardmona Factory Sales will be cheaper than the competition or customers will get their money back and a free lunch in the outlet cafe.
‘‘The perception is out there that everything is cheap and people don’t really need to go to locally owned discount factory outlets,’’ Mr Andreadis said. ‘‘We are going to spend a lot of time checking competitors because we believe if we are selling something it should be cheaper than the major supermarkets.’’
In a broader sense, the campaign is also a statement on behalf of locally owned and operated businesses in the region that they can be just as price competitive as major retailers if given the chance.
‘‘The smaller retailers are the ones people need to thrive and survive. They are the people who care about the region,’’Mr Andreadis said.
‘‘In many ways local retailers are more nimble and able to react more quickly to customer and market demands.’’
Street Rider Night Bus signs have been placed in Shepparton’s central business district to encourage people to use the service that has been cruising along for more than five years.
Police are currently at the scene of a double fatal collision involving two cars in at the Cahill Road, Gilmore Street and Woods Road intersection in Yarrawonga.
Tatura Community House held its annual High Tea fundraiser at the facility on Tuesday, with a full-house present to enjoy a sumptuous morning tea, good conversation and relaxing time together.
The Echuca construction team behind Junction Moama has taken out one of the top honours at a regional building awards ceremony.
Rochester Historical and Pioneer Society hosted an afternoon tea to recognise long-standing members Barrie and Flora Griffin and John and Margaret Harley.
About 7600 residents served by Goulburn Valley Water are affected by a boil-water advisory.
Scone Equine Hospital relaunches local veterinary practice.
A beauty pamper day has raised a whopping $18k to assist local lady Terri Bevan with her ongoing medical costs associated with her brain tumour
A planning scheme amendment to allow the expansion and redevelopment of the IGA supermarket at Heathcote has been approved by the Victorian Planning Minister Richard Wynne.
Cross-border rivals Cobram and Barooga football netball clubs will contest the 38th Cobram Courier Shield this weekend.
An exciting three-hole playoff saw Virginia Lange take a narrow win in the Deniliquin Ladies Golf Championship last Thursday.
The G-MW Murray gravity irrigation system has received 35 per cent and the Goulburn system 42 per cent of allocation from July 1.
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