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Police, health authority condemn 'Nek Nominate'

Shepparton authorities have criticised a drinking game that is spreading quickly through social media sites.

ESTELLE GRIEPINK January 14, 2014 4:09am

It is not appropriate for young people to watch or participate in the "Nek Nominate" fad, Shepparton police Senior Constable Dean Lloyd says.


Shepparton police have slammed a new drinking game in which people share videos of themselves ‘‘necking’’ beers online as dangerous and irresponsible.

‘‘Nek Nominate’’ participants film themselves sculling a glass of alcohol and then nominate via Facebook two friends to carry on the trend.

The Melbourne-based game has flooded social media in recent weeks and even gone viral overseas.

A Facebook page compiling some of the most reckless attempts shows a video of a young woman drinking an entire bottle of Jagermeister.

Shepparton police Youth Resource Officer Senior Constable Dean Lloyd said the videos encouraged irresponsible drinking behaviour.

‘‘Where does this stop? Will we see posts of ‘neck as many as you can’?’’ Sen Const Lloyd said.

Sen Const Lloyd said he was particularly worried about adolescents who might be influenced to participate in the game, despite being underage.

‘‘This is certainly not appropriate for younger users of Facebook to watch or even possibly attempt,’’ he said.

‘‘It doesn’t send out a good impression of you when future employers search your name on the web ... be mindful of the way you could be seen by future sporting clubs and volunteer work.’’

Goulburn Valley Health rural withdrawal support services co-ordinator Cameron McGregor said the fad could have serious consequences.

‘‘What we do know is that large quantities of alcohol consumed in short periods of time, especially for inexperienced drinkers, can result in overdose or even death,’’ Mr McGregor said.

‘‘This is probably not the case for this unless you were nominated again and again ... but the trend of promoting binge drinking online is very dangerous to people’s health, especially the young.’’

Mr McGregor questioned why young people wanted to participate in a trend that could make them more likely to develop an addiction later in life.

‘‘In terms of nominating, think of the Look After Your Mates message,’’ he said.

‘‘What are you doing to your mates?’’

Sen Const Lloyd and Mr McGregor’s comments came days after a 21-year-old ‘‘Nek Nominator’’ was arrested at Eltham.

On Friday, police received a video link via Crime Stoppers that depicted a man travelling in the boot of a car before getting out to ‘‘neck’’ a full schooner of beer.

The man then got back into the boot before the Nissan sedan drove off.

Highway Patrol are investigating and have spoken to the driver and passenger about the incident.

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