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Country Week Tennis boosts economy

If you have ever doubted the impact of our city council hosting events - sporting, cultural or business - then this week in Greater Shepparton should be an eye opener.

February 14, 2014 2:25pm

Shepparton players Belinda Downs and Anna Reynolds celebrate at Country Tennis Week.


Shepparton and Mooroopna have opened their doors for a week to 1200 tennis competitors, their families and support crews, to host Country Week Tennis for the first time. This tournament is the one of the largest grass court competitions in Australia and has brought people from all over the country to take part. It ticks all the boxes for us at this time of year when traditionally the area is winding down after a busy holiday period.

Organisers are estimating more than $2.5 million will be left in our local economy, spreading the spend among accommodation providers, food outlets, restaurants and the supermarkets, retail shops including sports stores and  tourist attractions. Petrol stations will benefit when the tennis fanatics prepare to leave our city this weekend.

As well as the immediate economic bonus, locals benefit in the longer term by enjoying the quality of the spruced up sporting facilities, which by the way have been heralded by the tournament leaders as the best in Victoria. We also hope many of the visitors enjoyed our neck of the woods so much, they will return again and again. It is a win win I think. Congratulations to all involved.

Another event set to attract hundreds of visitors from outside the area on Sunday is the annual Shepparton Motor Museum Motor Show, to celebrate its 2nd birthday. Tipped to have more than 200 vehicles participate in the day, all roads will led to the motoring mecca at Emerald Bank Leisure Land in Kialla.

Some of the best cars in Australia will be on public view and trophies will be awarded to the top 10. There will also be food stalls, live music and  kids entertainment from 10 am to 2pm. Entry is $5. Contact the motor museum on 5823 5833for more info.

For those who enjoy a different type of pedal to the metal, why not check out the Shepparton Cycling Club's next leg of the Lake Criterium Series at Victoria Park Lake on Sunday morning. The riders are competing for some of the $10 000 series prize money so plenty of fast and furious racing.

Juniors start at 8 am and senior grades from 9 am. Join the challenge or cheer for local riders while enjoying the beautiful lake surrounds. There will be food and drink stalls available. You can register at www.sheppnews.com.au or find out more at www.sheppartoncyclingclub.com

An activity that may tickle your fancy is the "Uke'n Play Ukulele" workshop at Cussen Park in Tatura on Saturday from 10am to 11am. This free event is open to all ages and will be led by one of Australia's favourite live children's entertainers of Bananas in Pyjamas fame, Mike Jackson.

You can take your own Ukulele or borrow one of Mike's. Sounds like a hoot.

Saturday night, head out to the region's most unusual outdoor movie theatre, the  Dookie Quarry, for the screening of Australian movie Crackerjack as part of the Summer Film Festival.

Rock up at 7pm for the pre show entertainment. The movie starts at dusk on the giant eight metre screen. Free entry but make sure you take a chair or rug. Ice cream, popcorn and drinks will be on site.

There are an amazing number of free activities going on all week around Greater Shepparton, check them out at www.discovershepparton.com.au.

Until next week,

Cheryl Hammer is President of Tourism Greater Shepparton, a local tourism operator and journalist.

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