A new destination plan aims to put the region's tourism services and experiences into a higher gear and attract a more diverse range of visitors to the area.JENNA BISHOP May 20, 2014 3:56am
Grand plan: Greater Shepparton Mayor, Jenny Houlihan, Goulburn River Valley Tourism chair Fran Bailey and Member for Benalla Bill Sykes yesterday launched a plan to increase tourism in the region.
The Goulburn River Valley Tourism Destination Management Plan was launched at Mitchelton Wines near Nagambie yesterday.
It aims to strengthen tourism services, products and experiences and capitalise on the region’s natural strengths.
GRVT hopes the plan will identify and prioritise investment projects and identify opportunities to improve tourism services in its four council areas — City of Greater Shepparton and Strathbogie, Mitchell and Murrindindi shires.
City of Greater Shepparton Mayor Jenny Houlihan said the plan would highlight Shepparton as a tourism destination, rather than just a gateway.
‘‘It means we will get people experiencing our region and getting them to stay in the region, not just travelling through it,’’ she said.
‘‘We want Shepparton to be seen as a place go, stop and stay.’’
Goulburn River Valley Tourism chairwoman Fran Bailey said the plan aimed to help the region develop to its full tourism potential.
‘We’ve been in low gear in the region for too long. We need to work together to establish a bigger and brighter future for the region,’’ she said.
Ms Bailey said the plan would help Shepparton transition from family-orientated attractions, such as the recent BMX Nationals championships, to attracting a variety of different tourists.
‘‘I’m very excited about the development of tourism opportunities for the region,’’ she said.
The plan identifies a stand-alone Shepparton Art Museum as one of the region’s key priority projects.
‘‘The Shepparton Art Museum will attract different groups of visitors and these different types of tourists will help grow the region,’’ Ms Bailey said.
The plan recommended action to develop scoping and feasibility studies, a business plan, location assessment, attract investment and acquire art and preparing a art museum masterplan.
The Destination Management Plan also identified a gap in Shepparton’s premium quality accommodation market.
It recommended assessment to identify development sites, including establishing a four-star or higher hotel of international quality.
‘‘It is also a major regional hub for business, conferences and events and often relies on destinations such as Tatura and Nagambie to accommodate overspill in its capacity during major business, sports or annual events,’’ the plan stated.
It also identified Shepparton’s river precinct as a development opportunity, citing improved access to the river area could diversify and increase tourism products and experiences on offer.
Coca-Cola Amatil has confirmed it will be pressing on with its $100 million redevelopment of SPC Ardmona.
Beautiful weather greeted Tungamah residents for the 18th running of the Tungamah Lions Ten Thousand on Sunday.
When Keith and Marion Grumley and their growing family moved to Tatura on January 18, 1968, little did they know that it would be the start of a long and lasting connection to the town.
A snake was spotted this afternoon.
Rochester Rotary Club has celebrated its 50th birthday in style.
Sorting future of Campaspe pools
A theatre production with a difference is coming to Seymour.
Local athletes will go head-to-head with some of the best competitors from around the world in swimming and athletics in December.
District residents and visitors will be able to enjoy some of the region’s most beautiful private gardens on Sunday.
The 116th annual Cobram Show went off with a bang at the weekend, drawing in crowds from far and wide for two days of fun.
Tomorrow is a Total Fire Ban day in Deniliquin, meaning no fires can be lit in the open and all fire permits are suspended.
Fifty new full-time jobs will be created at Tatura with a multimillion-dollar expansion of the abattoirs expected to be announced today.
Remembering Australian political giant Gough Whitlam who once called on Benalla police to stop then Treasurer Frank Crean on his journey up the Hume to phone the PM.
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