Covering the Goulburn and Murray valleys

Kidsafe's social media move

Kidsafe has launched a social media campaign about the dangers of leaving children in vehicles.

DARREN LINTON January 28, 2014 4:04am

Kidsafe Victoria’s social media graphic.

Kidsafe has turned to social media to spread the message about the dangers of leaving children in cars.

During the heatwave a fortnight ago, ambulances were called to 60 incidents Victoria-wide where children had been left in vehicles.

This included an incident where two young children were left alone in a car at Cobram on a 43 degrees Celsius day.

Kidsafe is using social media to increase awareness of the life-threatening dangers posed when children are left unattended in cars on hot days.

Tests have found even on a 29 degrees Celsius day the inside of a car can reach 44 degrees Celsius within 10 minutes and 60 degrees Celsius within 20 minutes.

Kidsafe Victoria chief executive Melanie Courtney said a hot cars graphic and fact sheet could be easily shared to help raise community awareness and reduce the number of incidents of children left unattended in cars.

‘‘Kidsafe is encouraging all parents, carers, community organisations, local governments, schools and companies to share the messages and tips through their social media accounts in order to reach as many parents and carers as possible across the country,’’ she said.


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