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Help for mums to find breastfeeding-friendly locations in Shepparton

Greater Shepparton businesses have signed up to a new website that helps mothers find breastfeeding-friendly locations.

SIONNIE KELLY July 24, 2014 3:57am

Greater Shepparton City Council's website of breastfeeding-friendly locations can be accessed on mobile phones.

Greater Shepparton City Council has launched a new website to help mothers find breastfeeding-friendly locations across the city.

The breastfeeding friendly locations mobile website, which Thrive Web Design Bendigo designed, has been in the works for more than a year and can be accessed through mobile phones and computers.

There are 88 different businesses registered as breastfeeding-friendly locations.

‘‘We’ve had many businesses and organisations registered as a place where women can feel comfortable and welcome for breastfeeding, but this takes it a step further because we’ve now got a website with the list,’’ City of Greater Shepparton Mayor Jenny Houlihan said.

‘‘If they come to town and they’re thinking, ‘Where can I go to breastfeed my baby’, now they can just hit the phone and there’s all the locations up there on the screen.’’

Before the breastfeeding-friendly locations website’s launch, the council provided parents with a brochure of places registered as breastfeeding areas.

‘‘Now most people have their phone with them, so it’s a much more user friendly way of giving people the information they need on the spot,’’ Cr Houlihan said.

‘‘It’s a more modern version of giving people information, particularly suited to busy mums.’’

Tatura Hot Bread owner Glenda Alexander has had her business registered as a breastfeeding-friendly location for several years.

Ms Alexander said it was important to provide women with a safe and comfortable area to breastfeed.

‘‘I’ve breastfed, so I knew how hard it was to find somewhere to sort of hide and be able to feed the baby, but be diplomatic at the same time,’’ she said.

Ms Alexander said it was fantastic the council had taken the initiative to create a breastfeeding-friendly locations mobile website.

‘‘It’s a central place that they can find out all the information that they need to know about where they can go,’’ Ms Alexander said.


The breastfeeding-friendly locations website is


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