Melbourne foodies may not have to travel far for Goulburn Valley produce in the future, with plans to open a metropolitan store to showcase the region’s food.JARROD WHITTAKER May 31, 2014 2:59am
The Goulburn Valley Food Co-operative is moving to establish the shop following the success of its range of locally produced products.
Last year the co-operative tasted success with the launch of its first food products — a ready-to-cook $10 pasta meal made from the region’s tomatoes and a cider made from local apples.
Co-operative chairman Les Cameron said the group was moving to establish the store as soon as possible.
The group is aiming to build a network of regional growers and processors to provide stock.
‘‘Thanks to the work of the co-op team, we now have nearly 50 places who take our products,’’ Mr Cameron said. ‘‘We want to have an identifiable stand of GV Food products in each of those 50 places.
‘‘We think our ‘brand’ will be as good as the Barossa Valley’s one day.’’
He said the co-operative hoped to have a store set up by spring.
The announcement comes on the back of a recent trip Mr Cameron and fellow co-operative member Liz Waters made to investigate opportunities to export the region’s food to Hong Kong.
During the visit, Mr Cameron and Ms Waters met with Cooee Food’s Qiuran and Owen Morris for discussions about exporting.
‘‘While this was a privately funded tour, Liz and I were keen to follow up on the recent visit that the Morris’ had made to the Goulburn Valley,’’ Mr Cameron said.
‘‘They are very enthusiastic about the products we are creating here.
‘‘They believe they can get GV products sold alongside the best the world has to offer.’’
Ms Waters said Cooee Foods was interested in importing a range of Goulburn Valley products.
‘‘They have attracted interest in our jams, wines, ciders, sauces, juices and oils,’’ she said.
‘‘They are in the process of setting up show rooms this week and will have a booth at the big Hong Kong Food Show in August.’’
The co-operative was formed following the closure of Heinz’s Girgarre factory in January 2012.
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