Covering the Goulburn and Murray valleys

Goulburn Valley motorists urged to change culture of complacency

Goulburn Valley police are looking to the community to get involved in the Road to Zero campaign and take ownership of road trauma.

RIAHN SMITH April 2, 2014 4:14am

Police will be enforcing the road rules in strength during the statewide Road to Zero campaign, Superintendent Mick Sayer says.

Goulburn Valley police will be targeting driver behaviour during the next three months as part of a campaign to tackle road trauma.

Road to Zero is a statewide campaign aiming to involve communities in reducing the death toll.

Twenty-four people died on Goulburn Valley roads last year.

The death toll for this year already stands at nine.

The region’s Superintendent Mick Sayer said the figures indicated an ‘‘alarming complacency’’ about road trauma within the community.

He said research showed speed and careless driving were among the leading causes of road trauma in Victoria.

‘‘We need to change this culture and get the community to collectively take ownership of road trauma,’’ Supt Sayer said.

‘‘It’s time for the community to stand together and decide that enough is enough and we will no longer accept that people are dying needlessly on our roads.

‘‘We want the community to get involved — for parents to talk about road trauma at the dinner table, for young people to look out for their friends and stop them from making poor decisions, for people to think before they act.

‘‘If everyone made a few small changes — things like driving within the speed limit, turning off your mobile phone while driving and staying clear of the driver’s seat after drinking — we could make a big impact on road trauma and ultimately save lives.’’

Supt Sayer said in addition to community awareness, the campaign would also include high visibility policing.

‘‘We’re going to be saturating the Goulburn Valley area with police focusing on enforcing the road rules,’’ he said.

‘‘It’s about keeping our roads safe for our families and friends, so we will be out there in force, targeting people who are breaking the law.’’

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