Curtis Stone visited Wyuna's Mercuri Family as part of a Goulburn Valley visit yesterday.ALEXANDRA BOLKAS February 13, 2014 4:08am
Meeting supplier: Celebrity chef and Coles ambassador Curtis Stone and Mercuri Family Farms partner Damien Mercuri.
It was long day yesterday for chef and Coles ambassador Curtis Stone, who began his visit to the Goulburn Valley with a trip to Wyuna’s Mercuri Family Farms.
His visit is part of a national tour of Coles’ Australian produce suppliers.
The growers have supplied the supermarket chain with Entice tomatoes for 30 years.
Damien Mercuri said the family business that produced 1.4 million tomato plants a year on 89
‘‘They came out in the mid ’50s,’’ he said.
‘‘My grandfather was sponsored out here by a family that grew tomatoes, so in order to pay his voyage he had to work for them.
‘‘And this is where we’ve ended up today.’’
Mr Mercuri said it was important for supermarket chains to support local growers.
‘‘Supermarkets are major players in the retail sector and without their backing of the product it is very hard to go ahead,’’ he said.
He said supermarkets buying imported goods — such as canned Italian tomatoes — at dumped prices was a problem for Australian growers.
But it did not affect his fresh tomato business.
‘‘It’s definitely an issue, it’s more of an issue for our government to take up with tariffs and protecting local industries rather the the supermarkets themselves,’’ he said. ‘‘But I think the consumers have got to get on the front foot and let supermarkets know they want to support local produce. If we get enough people power we can put pressure back on them not to do it.’’
His comments come as an Anti-Dumping Commission report found canned Italian tomatoes had been dumped below the cost of production, affecting local producers such as SPC Ardmona.
Stone said it was up to consumers to support local growers at the supermarket checkout.
‘‘The consumer is always in charge, as a consumer it’s easy to point the blame on other people,’’ he said.
‘‘Imported products are cheaper, but we have to have discipline and say ‘no, we’re not going to buy that’ to support local businesses.’’
Stone said consumers had skewed priorities when buying fruit and vegetables.
‘‘We’ve created a bit of an environment where our priorities have gotten a little bit wrong,’’ Stone said.
‘‘The appearance is really important, convenience is really important and taste and health is important, but third or fourth — it should be the reverse.’’
He said it was refreshing to visit the family-run business.
‘‘I go all over the world and meet farmers from everywhere, but when you go to the farms the reality is there are chairmans and it’s a big business,’’ Stone said.
‘‘But here the majority of farms are family-run businesses; it’s a beautiful thing you can’t care about something as much as you care about your own family’s things.’’
Firefighters are trying to put out a blaze, which has spread to two houses on Casey St in Tatura.
The Yarrawonga Pigeons scored a 20 point victory over the Myrtleford Saints at the JC Lowe Oval in Yarrawonga on Saturday.
The Aboriginal and wider community is mourning the death of revered Bangerang Aboriginal elder, Uncle John ‘‘Sandy’’ Atkinson.
A WORKING group has been formed to tackle Moama’s housing problems.
ROCHESTER’S mums and bubs fitness class is only in its third week but it has already doubled its enrolment numbers, blowing organisers’ expectations out of the water.
Tongala Football Club lost to Rumbalara in the Murray Netball League on Saturday by 14 points.
Four generations of Comi girls this Mother's Day
Berrigan Shire councillor Daryll Morris says he has been sickened by some of the vitriol and personal attacks to surface since the council’s proposal to redevelop Finley’s Memorial Hall and School of Arts site was revealed in October last year.
DESPITE criticism from within the community over a perceived lack of use, the O’Keefe Rail Trail has enjoyed good traffic over the past couple of weeks, with more to come.
Members of a Cobram social group have encouraged women to become a part of community groups, committees and boards.
School fundraises for student with leukaemia.
ix industry and local government representatives, five water services committee members and two community members have been appointed to the new Connections Stakeholder Consultative Committee.
The News magazines are online - read high quality magazines in your time. Check in regularly for the latest editions.
Riverine Herald's well regarded locally produced magazines. They're now online, so you can read them whenever and wherever you like.
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.