Sales of Woolworths' SPC Ardmona canned fruit increases significantly.By John Lewis
Sales of Australian-grown canned fruit produced at SPC Ardmona have gone through the roof since they hit Woolworths’ shelves in July, a supermarket representative says.
Woolworths reported sales of its Select brand canned fruit increased 38 per cent across the country, with its Mooroopna outlet leading the charge with a 124 per cent jump in sales.
Earlier this year, Woolworths announced a $7 million deal to source 13 lines of its Select canned fruit products from SPC Ardmona, replacing lines previously imported from South Africa.
Archer St Shepparton Safeway store manager Derek Johnson said the move was in response to customer requests for locally-sourced product.
‘‘Ever since the story of the Cobram growers pulling out trees hit the news, we had customers complaining they wanted to buy Australian product,’’ Mr Johnson said.
‘‘Customers have driven it — and Woolworths has responded,’’ he said.
Woolworths’ head of canned and frozen goods Jim Stephan said it was a significant sales increase.
‘‘This is the first time in years that we have seen such a significant uplift in sales of canned fruit and it’s a clear message that Australian supply is integral to the success of such an iconic Aussie product,’’ Mr Stephan said.
The company reported while canned fruit sales increased 38 per cent nationally within a month of the Aussie-branded cans hitting shelves, stores in the Shepparton, Albury-Wodonga, Benalla and Wangaratta areas recorded sales significantly higher than the national average.
The average increase across stores in the Shepparton region was 59 per cent.
In total, customers had bought more than 890
Woolworths had also announced a further $3 million investment to source all its own-brand canned fruit products from SPC Ardmona.
‘‘This decision will ensure that the supply of all Woolworths own-brand canned apples, pears, peaches and apricots will soon be Australian-sourced,’’ a company spokesperson said.
SPC Ardmona has forecasted the deals will save 50
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