Covering the Goulburn and Murray valleys

Boxing Day sales expected to have punch

Shepparton retailers predicting strong pre-Christmas sales to continue into Boxing Day.

JARROD WHITTAKER December 26, 2013 4:55am

Shepparton JB Hi-Fi staff Raina Holm and Brandon Coughlan are bracing themselves for the expected onrush of customers seeking post-Christmas bargains during the Boxing Day sales today.

Shepparton retailers have been run off their feet in the lead-up to Christmas — and are expecting no let-up when Boxing Day sales start today.

Shepparton businesses are expecting an influx of customers when doors open this morning and have an array of discounted products on offer.

The Boxing Day sales flow on from what retailers describe as a strong Christmas trading period.

Harris Scarfe Shepparton store manager Michael Desimone said launching its catalogues a week earlier than usual had boosted sales.

‘‘The sales through the past few weeks have been strong, which has been really good for Shepparton,’’ Mr Desimone said. ‘‘The free parking in the CBD has made a huge difference.’’

Shepparton JB Hi-Fi store manager Filip Risicato said it had been the busiest time of year.

‘‘It’s still going very strong, especially movies and games with the next generation consoles coming out,’’ Mr Risicato said. ‘‘We’ve diversified into music instruments as well. They’ve been really popular and, surprisingly, we’ve sold heaps of ukuleles.’’

Mr Risicato was expecting a bumper Boxing Day sale.

‘‘It’ll be a surprise if anyone can move inside the store based on the store size and the amount of stock we have,’’ he said.

He said the store would have a range of discounts.

Harvey Norman Shepparton electrical franchisee Joe Marruso was predicting the store’s biggest trading day of the year.

‘‘It’s our half-yearly clearance,’’ Mr Marruso said.

He said the store would have a range of discounts and more staff would be required to meet customer demand.

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