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Bowler benefit for Greater Shepparton

A one-year deal to host the Victorian Bowls Open for the fourth consecutive year is set to inject more than $1 million into the Shepparton economy this year.

JENNA BISHOP May 17, 2014 5:11am

Shepparton secured the extension to the deal on Thursday after the previous three-year deal ended in November last year.

Greater Shepparton City Council tourism and events manager Carrie Donaldson said based on economic modelling data, the economic impact of the event would be about $1million.

‘‘With the competition held at greens around Greater Shepparton including Mooroopna, Tatura, Dookie, Merrigum, Murchison, Tallygaroopna, Kialla and Shepparton, the flow-on effect will be felt in all towns within the municipality,’’ she said.

Ms Donaldson said the Victorian Open event was one of many deals the council had recently secured.

Shepparton is set to host the Oceania Street Football Carnival, State Orchid Club Championships, Victorian Short Course Championships, Shepparton Squash International, Mitsubishi Lancer Evolutions Rally and the Australian National Piano Award.

‘‘Numerous bids are in play for major state national and international events in 2015, 2016, 2017 and 2018,’’ she said.

Ms Donaldson said Shepparton would also host the Nationals Nissan Skyline Rally, Challenge Shepparton triathlon, World Cup showjumping, the Victorian Quarter Horse Championships, Spring Car Nationals and the Australian Football Schools National soccer carnival in coming months.

Ms Donaldson said the council estimated about 1000 people from across Victoria and interstate would be in the region for up to seven days for the Victorian Open.

Last year, the event attracted more than 800 people, in addition to family and spectators.

Ms Donaldson said securing the event for a fourth straight year helped to cement Greater Shepparton’s reputation as a leading sports destination with first-class facilities and was a key strategy.

‘‘Securing the rights to host events on an annual or reoccurring basis allows the clubs and council to build on learnings from the event year-on-year, support the host clubs both financially and in skills development and maximises the benefits of investing in each event,’’ she said.

Bowls Victoria chief executive Graeme Bridge said the organisation was happy to bring the event back to Shepparton for the fourth time.

‘‘Shepparton (and Shepparton Park Bowls Club) is our first port of call for scheduling this event, because their undercover facilities are so fantastic,’’ he said.

Big 4 Shepparton East owner Kaye Bernardi said attracting large events to the region was important.

‘‘All events that are bringing people to Shepparton are a win for everyone, not just for accommodation providers but also for restaurants, petrol stations and retail outlets. It’s all creating more employment for the region, which is a win-win,’’ she said.

This year’s event will run from Sunday, November 23 until Saturday, November 29, with the duration of the event one day longer than previously.

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