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Apping the ante

An iPhone music app developed by two Shepparton brothers is making soundwaves across the world within days of its release.

JOHN LEWIS January 17, 2013 4:40am

Sam and Joe Russell with their Jam for iPhone app.


An iPhone music app developed by two Shepparton brothers is making soundwaves across the world within days of its release.

Jam for iPhone developed by Melbourne-based Sam and Joe Russell allows anyone to sound like an instant rock star.

The app provides musical backing and beats to any tune sung into an iPhone.

Since its release on Monday, the app has received 10000 downloads and Joe Russell said numbers were still climbing.

The device was yesterday the number one musical app in Australian and New Zealand iTunes App Store charts and was rising in the overall charts.

The device was also achieving high download figures across Europe and Asia.

Mr Russell said he hoped the app would reach number one in the United States next week.

‘‘We’re very excited to see it take off so quickly. We always expected it to go well, but this is fantastic,’’ Mr Russell said.

Designed by the Russell brothers’ Dreamwalk Interactive company and developed across six months by a team of eight technicians, Mr Russell said Jam for iPhone was based on the Instagram photo app idea of allowing anyone to become creative regardless of ability.

‘‘Jam enables absolutely anyone to create original music, regardless of their musical abilities or experience,’’ he said.

Mr Russell said after choosing a musical style such as pop-rock, hip-hop, punk rock, or 80s dance music, users then sing, talk, or rap into the phone.

Jam will then automatically detect and adjust the pitch, key and song structure to create a unique song with musical backing.

Users can also publish their songs on Jam charts and invite their friends to listen via Facebook and Twitter.

While the basic app is free, different musical style packages can be downloaded for payment.

The Russell brothers first made their digital media mark in 2008 with the development of the world’s first commercial treasure hunting platform called DreamWalk.

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