Two years after its arrival in Shepparton, Annie Mayfield will close its doors for the final time on Christmas Eve.By Ashleigh Williamson
The mathematics made for a simple decision for Annie Mayfield owner Susie Waters.
Mrs Waters has decided to close her Shepparton classic fashion shop to concentrate on the successful Wangaratta shop she has had for 18 years.
The Wyndham St shop will close on Christmas Eve after opening in March last year.
‘‘We would do probably four times the figures (at the Wangaratta store) daily because there is more foot traffic,’’ Mrs Waters said.
‘‘The time and effort we were putting in (at Shepparton) was not worth the reward.
‘‘We’re consolidating in Wangaratta and we think our really loyal customers will travel there.’’
Mrs Waters said her other three Shepparton staff members would have the chance to work at Wangaratta.
She said the Shepparton economy had declined since a busy first year in the town.
She said supporting small businesses in country towns was important.
‘‘I thought (Shepparton) really had an opening for a store like ours,’’ she said.
‘‘I feel really sad for the loyal customers and rural customers who have really supported us.’’
Shepparton Chamber of Commerce and Industry chairman Jamie Cox said business owners continued to raise concerns about parking, rates and rent.
Mr Cox was this month one of six people appointed to a Greater Shepparton City Council community panel to review rating strategies.
He said the panel would represent business owners’ concerns, but they also needed to understand online shopping has changed the retail industry.
‘‘It’s no longer a case of people walk down the street and think, ‘Gee, there’s a shop, I’ll walk into that, that’s what I want’,’’ he said.
‘‘They are doing a lot of research before they even walk out their door.
‘‘I think it’s important local businesses have an online presence.’’
Mr Cox said small businesses could remain successful with quality customer service and product ranges to compliment an online presence.
Annie Mayfield is named after Mrs Waters’ daughter, Annie Mayfield Waters, who helps her mother at Shepparton and Wangaratta.
The shops sell a range of casual or smart women’s fashion, accessories and homeware.
National retailers WOW Audio Visual, Everyday Living, TGW Pty Ltd (trading as GAME ) and Retravision have all closed Shepparton stores this year.
In July, Toy World in Shepparton’s Maude St Mall announced it would close its doors and more recently fashion shop Traffik has moved from the mall to Fryers St.
Watters Electrical was liquidated after the Hastie Group collapsed in May, before former owner Robin Knaggs bought back the company that started in Shepparton and he developed nationally.
Banksia Securities, a key subsidiary of the non-bank lender Banksia Financial Group, went into receivership last month owing $660
Banksia branches in Shepparton, Kyabram, Tatura and Echuca closed aat a loss of 47 jobs.
A group of business owners started campaigning for reduced commercial rates in June.
Six people were last week appointed to a Greater Shepparton City Council community panel to review rating strategies.
The original committee reference terms included 11 people representing a cross-section of ratepayers.
However, only six people nominated for the committee, despite a five-week extension of the nomination deadline.
Emergency services are at the scene of a house fire in Northgate St, Mooroopna.
The winning form continued for the Mulwala seniors against Deniliquin at Lonsdale Reserve on Saturday.
The Tatura Hospital and Parkvilla Aged Care Facility, part of Goulburn Valley Health, held its annual June Hospital Collection and Open Day on Sunday with a small crowd in attendance.
Giving birth at home was a risk-free option for Moama mum Samantha Dawson, she says.
After suffering with reading difficulties for many years, former Rochester resident Nelson Jones has benefited from being diagnosed and treated for Irlen Syndrome.
Kyabram’s first tourism booklet is to be launched in late September.
Something truly inspirational took place on Saturday as former teammates honoured the memory of Eamonn O'Connor.
Berrigan and Jerilderie Shires will be in separate state electorates if boundary redistributions announced on Monday come in to effect.
A group of yarnbombers dressed an oak in Heathcote’s High St in a vibrant, woolly patchwork coat last week.
Cobram produced another positive and impressive performance on Saturday with an 88-point victory over an undermanned Rumbalara
Former AFL player Heath Black sent an inspiring message to Deniliquin youths last week.
Goulburn Valley fruit growers may face a battle against pests and diseases this season as growers hit by SPC Ardmona’s fruit cutbacks abandon their orchards or can’t find money to properly maintain them.
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