Two years after its arrival in Shepparton, Annie Mayfield will close its doors for the final time on Christmas Eve.ASHLEIGH WILLIAMSON November 30, 2012 4:25am
Annie and Susie Waters in the Annie Mayfield Shepparton store on Wyndham St. It will close on Christmas Eve.
The mathematics made for a simple decision for Annie Mayfield owner Susie Waters.
Mrs Waters has decided to close her Shepparton classic fashion shop to concentrate on the successful Wangaratta shop she has had for 18 years.
The Wyndham St shop will close on Christmas Eve after opening in March last year.
‘‘We would do probably four times the figures (at the Wangaratta store) daily because there is more foot traffic,’’ Mrs Waters said.
‘‘The time and effort we were putting in (at Shepparton) was not worth the reward.
‘‘We’re consolidating in Wangaratta and we think our really loyal customers will travel there.’’
Mrs Waters said her other three Shepparton staff members would have the chance to work at Wangaratta.
She said the Shepparton economy had declined since a busy first year in the town.
She said supporting small businesses in country towns was important.
‘‘I thought (Shepparton) really had an opening for a store like ours,’’ she said.
‘‘I feel really sad for the loyal customers and rural customers who have really supported us.’’
Shepparton Chamber of Commerce and Industry chairman Jamie Cox said business owners continued to raise concerns about parking, rates and rent.
Mr Cox was this month one of six people appointed to a Greater Shepparton City Council community panel to review rating strategies.
He said the panel would represent business owners’ concerns, but they also needed to understand online shopping has changed the retail industry.
‘‘It’s no longer a case of people walk down the street and think, ‘Gee, there’s a shop, I’ll walk into that, that’s what I want’,’’ he said.
‘‘They are doing a lot of research before they even walk out their door.
‘‘I think it’s important local businesses have an online presence.’’
Mr Cox said small businesses could remain successful with quality customer service and product ranges to compliment an online presence.
Annie Mayfield is named after Mrs Waters’ daughter, Annie Mayfield Waters, who helps her mother at Shepparton and Wangaratta.
The shops sell a range of casual or smart women’s fashion, accessories and homeware.
National retailers WOW Audio Visual, Everyday Living, TGW Pty Ltd (trading as GAME ) and Retravision have all closed Shepparton stores this year.
In July, Toy World in Shepparton’s Maude St Mall announced it would close its doors and more recently fashion shop Traffik has moved from the mall to Fryers St.
Watters Electrical was liquidated after the Hastie Group collapsed in May, before former owner Robin Knaggs bought back the company that started in Shepparton and he developed nationally.
Banksia Securities, a key subsidiary of the non-bank lender Banksia Financial Group, went into receivership last month owing $660
Banksia branches in Shepparton, Kyabram, Tatura and Echuca closed aat a loss of 47 jobs.
A group of business owners started campaigning for reduced commercial rates in June.
Six people were last week appointed to a Greater Shepparton City Council community panel to review rating strategies.
The original committee reference terms included 11 people representing a cross-section of ratepayers.
However, only six people nominated for the committee, despite a five-week extension of the nomination deadline.
Today at 8.30pm on SBS television the Insight program casts its eye on Shepparton and asks the question: How do you beat the odds in a place where too many kids drop out of school, and not enough of them find jobs?
The Yarrawonga Pigeons have secured a vital win over Wangaratta Magpies at JC Lowe Oval in Yarrawonga.
Murray Dairy has appointed Ross Read from Toolamba West in the extension co-ordinator role.
An Echuca man has pleaded guilty to bashing and kidnapping another man in Moama in August 2013.
Fiona Colenso was shocked last week when Campaspe Shire contractors arrived to fence off her driveway.
The final 25 players have been chosen to represent the Goulburn Valley Football League in their quest to regain the number one football ranking in country Victoria.
A 640 000 bird proposal finally gets the green light from Strathbogie Shire Council.
Record cattle prices were recorded at the Finley Saleyards on Friday
People in rural and remote areas are significantly over-represented in the number of deaths and serious injuries on our roads.
Cobram Barooga residents are being encouraged to eat pink this month to support breast cancer research.
The Deniliquin Rodeo Arena was in full swing for the recent Deniliquin Classic Barrel Race.
The Farm Water Program Round 4 Registration of Interest call has reopened to enable irrigators who may have missed the main call another opportunity to participate.
Mark Soyer represented Australia at the 2015 IPC Alpine Skiing World Championships in Canada.
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