Two years after its arrival in Shepparton, Annie Mayfield will close its doors for the final time on Christmas Eve.ASHLEIGH WILLIAMSON November 30, 2012 4:25am
Annie and Susie Waters in the Annie Mayfield Shepparton store on Wyndham St. It will close on Christmas Eve.
The mathematics made for a simple decision for Annie Mayfield owner Susie Waters.
Mrs Waters has decided to close her Shepparton classic fashion shop to concentrate on the successful Wangaratta shop she has had for 18 years.
The Wyndham St shop will close on Christmas Eve after opening in March last year.
‘‘We would do probably four times the figures (at the Wangaratta store) daily because there is more foot traffic,’’ Mrs Waters said.
‘‘The time and effort we were putting in (at Shepparton) was not worth the reward.
‘‘We’re consolidating in Wangaratta and we think our really loyal customers will travel there.’’
Mrs Waters said her other three Shepparton staff members would have the chance to work at Wangaratta.
She said the Shepparton economy had declined since a busy first year in the town.
She said supporting small businesses in country towns was important.
‘‘I thought (Shepparton) really had an opening for a store like ours,’’ she said.
‘‘I feel really sad for the loyal customers and rural customers who have really supported us.’’
Shepparton Chamber of Commerce and Industry chairman Jamie Cox said business owners continued to raise concerns about parking, rates and rent.
Mr Cox was this month one of six people appointed to a Greater Shepparton City Council community panel to review rating strategies.
He said the panel would represent business owners’ concerns, but they also needed to understand online shopping has changed the retail industry.
‘‘It’s no longer a case of people walk down the street and think, ‘Gee, there’s a shop, I’ll walk into that, that’s what I want’,’’ he said.
‘‘They are doing a lot of research before they even walk out their door.
‘‘I think it’s important local businesses have an online presence.’’
Mr Cox said small businesses could remain successful with quality customer service and product ranges to compliment an online presence.
Annie Mayfield is named after Mrs Waters’ daughter, Annie Mayfield Waters, who helps her mother at Shepparton and Wangaratta.
The shops sell a range of casual or smart women’s fashion, accessories and homeware.
National retailers WOW Audio Visual, Everyday Living, TGW Pty Ltd (trading as GAME ) and Retravision have all closed Shepparton stores this year.
In July, Toy World in Shepparton’s Maude St Mall announced it would close its doors and more recently fashion shop Traffik has moved from the mall to Fryers St.
Watters Electrical was liquidated after the Hastie Group collapsed in May, before former owner Robin Knaggs bought back the company that started in Shepparton and he developed nationally.
Banksia Securities, a key subsidiary of the non-bank lender Banksia Financial Group, went into receivership last month owing $660
Banksia branches in Shepparton, Kyabram, Tatura and Echuca closed aat a loss of 47 jobs.
A group of business owners started campaigning for reduced commercial rates in June.
Six people were last week appointed to a Greater Shepparton City Council community panel to review rating strategies.
The original committee reference terms included 11 people representing a cross-section of ratepayers.
However, only six people nominated for the committee, despite a five-week extension of the nomination deadline.
Two young boys flown to Melbourne on Wednesday night are still in critical and serious conditions after a Shepparton house fire.
Moira Shire's rate notices will be reissued, and will increase, after a calculation error resulted in an estimated shortfall of more than $500,000.
Murchison and Tatura SES units were two of 26 Victoria State Emergency Service volunteer units to receive an allocation of new equipment this week as part of the annual AAMI equipment handover program.
Stephen Arthur has been reappointed as the Bloods' senior coach for season 2015
Leading Senior Constable Chris Goyne has joined the team at the Rochester police station.
Kyabram's Nick Holman set to make senior AFL debut.
Fundraising for prostate cancer would seem to be a natural fit for the Australian Defence Force.
Jerilderie Shire deputy mayor Ruth McRae handed the key over for the new Rural Fire Service station last Friday.
Aommunity fair and truck show will be hosted by Heathcote Primary School next month.
Statewide roads and public transport study calls for increased governemnt funding, sparks memories of Cobram passenger rail service.
A win against Moama tomorrow is the only possible option for the Rams to play finals in 2014.
A $100 million investment program will recommence following parent company Coca-Cola Amatil's decision today to invest $78 million into SPC Ardmona.
Jack Frawley remembered for his service with the 4th light horse bridge at Lone Pine, Gallipoli and the charge of Beersheba, Palestine.
- Benalla Health signs on as a White Ribbon supporter of the campaign against domestic violence
- A magnificent 98 years for Benalla arts identity
- Benalla unveils its refurbished old shire offices which are now the Civic Centre
- Support Light the Night in Benalla next month
- Poppy Smith celebrates her second birthday, having survived a heart defect.
Discover unbelievable local deals from local businesses every week in the Goulburn and Murray Valley area with Leapon.com.au!
Search properties for sale or rent across North Central Victoria and Southern NSW. Visit your local website for local homes....
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.