Two years after its arrival in Shepparton, Annie Mayfield will close its doors for the final time on Christmas Eve.ASHLEIGH WILLIAMSON November 30, 2012 4:25am
Annie and Susie Waters in the Annie Mayfield Shepparton store on Wyndham St. It will close on Christmas Eve.
The mathematics made for a simple decision for Annie Mayfield owner Susie Waters.
Mrs Waters has decided to close her Shepparton classic fashion shop to concentrate on the successful Wangaratta shop she has had for 18 years.
The Wyndham St shop will close on Christmas Eve after opening in March last year.
‘‘We would do probably four times the figures (at the Wangaratta store) daily because there is more foot traffic,’’ Mrs Waters said.
‘‘The time and effort we were putting in (at Shepparton) was not worth the reward.
‘‘We’re consolidating in Wangaratta and we think our really loyal customers will travel there.’’
Mrs Waters said her other three Shepparton staff members would have the chance to work at Wangaratta.
She said the Shepparton economy had declined since a busy first year in the town.
She said supporting small businesses in country towns was important.
‘‘I thought (Shepparton) really had an opening for a store like ours,’’ she said.
‘‘I feel really sad for the loyal customers and rural customers who have really supported us.’’
Shepparton Chamber of Commerce and Industry chairman Jamie Cox said business owners continued to raise concerns about parking, rates and rent.
Mr Cox was this month one of six people appointed to a Greater Shepparton City Council community panel to review rating strategies.
He said the panel would represent business owners’ concerns, but they also needed to understand online shopping has changed the retail industry.
‘‘It’s no longer a case of people walk down the street and think, ‘Gee, there’s a shop, I’ll walk into that, that’s what I want’,’’ he said.
‘‘They are doing a lot of research before they even walk out their door.
‘‘I think it’s important local businesses have an online presence.’’
Mr Cox said small businesses could remain successful with quality customer service and product ranges to compliment an online presence.
Annie Mayfield is named after Mrs Waters’ daughter, Annie Mayfield Waters, who helps her mother at Shepparton and Wangaratta.
The shops sell a range of casual or smart women’s fashion, accessories and homeware.
National retailers WOW Audio Visual, Everyday Living, TGW Pty Ltd (trading as GAME ) and Retravision have all closed Shepparton stores this year.
In July, Toy World in Shepparton’s Maude St Mall announced it would close its doors and more recently fashion shop Traffik has moved from the mall to Fryers St.
Watters Electrical was liquidated after the Hastie Group collapsed in May, before former owner Robin Knaggs bought back the company that started in Shepparton and he developed nationally.
Banksia Securities, a key subsidiary of the non-bank lender Banksia Financial Group, went into receivership last month owing $660
Banksia branches in Shepparton, Kyabram, Tatura and Echuca closed aat a loss of 47 jobs.
A group of business owners started campaigning for reduced commercial rates in June.
Six people were last week appointed to a Greater Shepparton City Council community panel to review rating strategies.
The original committee reference terms included 11 people representing a cross-section of ratepayers.
However, only six people nominated for the committee, despite a five-week extension of the nomination deadline.
A man has been arrested and charged following an incident in Toolamba on Saturday morning where a firearm was allegedly discharged.
More than 2200 people have signed up to show their support for a campaign to have the green route chosen for the new Yarrawonga Mulwala bridge.
Members of Murchison Book Club are hosting a literary lunch with Vivien Achia, author of Marrying Italian — When Love is Not Enough.
Families and tourists gathered on the banks of the Murray River on Sunday night for the annual sail past and fireworks display.
Painter Ben Winspear and Scott Wileman will create new works as the public look on during the at Rochester Art Exhibition.
Kyabram Bombers have the chance to beat Rochester under light for the first time this Friday evening.
Lions star recruit had a tough introduction to the GVFL.
Tocumwal's Don Elgin is aiming to compete at the 2014 Commonwealth Games in Scotland
Eighty residents at a forum determined the Heathcote Community Plan was on track but need some fine tuning.
Cobram-based students host educational forum on crystal methamphetamine.
Senior state minister Adrian Piccoli reaquainted himself with Deniliquin yesterday, leaving Deniliquin Counil hopeful it has an ally in him.
With his blue eyes and snow-coloured coat, Nanneella horse Sinatra has looks worthy of a fairytale.
Fourteen-year-old Benalla girl Jaimee Linke will launch her debut novel next month.
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