Covering the Goulburn and Murray valleys

Tourists to bring $72 million to economy

Seymour is expecting a bumper tourist season this summer, with tourists expected to bring $72 million to the Mitchell Shire economy.

JENNA BISHOP January 15, 2014 4:09am

A tour group enjoys the vista across Lake Nagambie while visiting the Black Caviar statue on Sunday




Seymour is expecting a bumper tourist season this year, with visitors expected to inject more than $72million into the Mitchell Shire economy.

Domestic overnight visitors are expected to spend on average $193 during their stay, while international visitors spend more than $3000.

Mitchell Shire Council sustainable development director Kerrie Birtwistle said it was pleasing to note an increasing number of visitors to the Visitor Information Centre, despite tourists beginning to access information through technology.

‘‘Compared to last year, visitation levels at Council’s Seymour Visitor Information Centre increased by six per cent, with more than 11200 visitors interacting with our valued volunteers that greet, welcome and refer visitors to local attractions and businesses,’’ Ms Birtwistle said.

The Mitchell Shire tourism sector also contributes about 450 jobs, Ms Birtwistle said.

She said for each dollar spent by a tourist in Mitchell Shire, it is estimated that typically $0.33 is spent on accommodation and food services, $0.25 on transport, postal and warehousing and $0.13 on retail trade.

The Vietnam Veterans Commemorative Walk has also proven to be an enormous success in terms of drawing visitors from across the country.

‘‘Just about any day of the week will see the Commemorative Walk bustling with visitors exploring the site,’’ Ms Birtwistle said.


The Goulburn River Valley Region, which includes Seymour tourism data, received 693000 domestic overnight visitors which is up by 1.6 per cent based on year ending September 2012. Last month, the Victorian Government released its Regional Tourism Strategy 2013-2016.

Tourism and Major Events Minister Louise Asher said one priority identified in the report was attracting Melbourne visitors to regional Victoria and a greater focus on intrastate tourism.

Victorian Premier Denis Napthine said the government had made regional tourism a part of Victoria’s 2020 Tourism Strategy.

‘‘A key challenge for Government and the tourism industry is to encourage as many visitors as possible to discover the many world class attractions and rich experiences available across regional Victoria,’’ Dr Napthine said.

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