Mitchell Shire Council thinks outside the square - and harnesses the power of youth.CHALPAT SONTI July 24, 2014 3:50am
Broadford Primary School's junior council with Seymour Business and Tourism's John Keeffe and Mark Dossor and Stuty's Bakehouse's Greg Stute with Mitchell Youth Councillors and council chief executive Rebecca McKenzie in the background.
An innovative new way to spread the ‘‘Shop Local’’ message has been devised by Mitchell Shire Council.
Instead of just appealing to adults who might control the purse strings, the campaign also aims to teach school students about the benefits that flow from buying locally.
It was launched at a Broadford Primary School assembly on Friday and did not just feature Mayor Rodney Parker and councillors, but Australian Made Campaign chief executive Ian Harrison.
And Mr Harrison saw something he hadn’t seen before.
It involved a short animated video telling a tale of the ‘‘Mitchell Crowd’’ who shopped locally and what it did for them, before a quiz to see what the children had remembered (the answer was all of it).
Cr Parker and Mr Harrison also made brief speeches about the benefits of buying locally and Australian-made products, with one point made by Cr Parker being particularly effective.
‘‘When you guys get a bit bigger and want some local work, there might be someone able to hire you,’’ he told the assembly.
The program will be rolled out to Year 5 students around the shire, who will explore it further when studying persuasive arguments.
It will be led by Mitchell Youth councillors and the students will pair up with a classmate to create a Shop Local poster and explain what they have learned, what shopping local means to them and also share anecdotes of their own shop local experiences.
It is intended that these posters will be displayed in shop windows.
When the 30-minute lesson is complete the students will be given a Mitchell Crowd ‘‘goodie bag’’ containing branded bumper stickers, bookmarks with the Mitchell Crowd characters and a fridge magnet shopping list.
The concept is the brainchild of the council’s economic development, marketing and communications co-ordinator David Power.
Cr Parker only half-jokingly said he told Mr Power to patent his invention because it was going to prove extremely popular, and the concept seemed ideal for transplanting.
Goulburn Valley Suns have taken it right up to Kingston City only to go down by a single goal in a hard-fought National Premier Leagues contest.
The first preliminary final on Saturday saw the Tungamah seniors start their campaign against Waaia at the Rennie Recreation Reserve.
The Aboriginal and wider community is mourning the death of revered Bangerang Aboriginal elder, Uncle John ‘‘Sandy’’ Atkinson.
THREE words were chanted in unison at Hopwood Gardens, Echuca on Thursday night — bring them here.
NANNEELLA’S night of music and family fun went off with a bang last weekend.
FURTHER demolition of Kyabram P-12 College’s A-wing building began on Monday.
Avenel win over Nagambie to take top spot
Berrigan Shire councillor Daryll Morris says he has been sickened by some of the vitriol and personal attacks to surface since the council’s proposal to redevelop Finley’s Memorial Hall and School of Arts site was revealed in October last year.
YOU probably wouldn’t expect to find an intensive care nurse running an award winning hotel and brewery, but that’s exactly what you will find when you visit Tooborac.
The preparations for the 10th Cobram Swap Meet have been given a boost with a brand new line marker. The Rotary Club of Cobram, which organise the swap meet, applied for a volunteer grant from the Federal Government, from which it received $4600.
At 77 years of age, popular local golfer Paul ‘Tango’ has claimed his second hole-in-one.
Tuesday, August 16
The News magazines are online - read high quality magazines in your time. Check in regularly for the latest editions.
Riverine Herald's well regarded locally produced magazines. They're now online, so you can read them whenever and wherever you like.
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.