Mitchell Shire Council thinks outside the square - and harnesses the power of youth.CHALPAT SONTI July 24, 2014 3:50am
Broadford Primary School's junior council with Seymour Business and Tourism's John Keeffe and Mark Dossor and Stuty's Bakehouse's Greg Stute with Mitchell Youth Councillors and council chief executive Rebecca McKenzie in the background.
An innovative new way to spread the ‘‘Shop Local’’ message has been devised by Mitchell Shire Council.
Instead of just appealing to adults who might control the purse strings, the campaign also aims to teach school students about the benefits that flow from buying locally.
It was launched at a Broadford Primary School assembly on Friday and did not just feature Mayor Rodney Parker and councillors, but Australian Made Campaign chief executive Ian Harrison.
And Mr Harrison saw something he hadn’t seen before.
It involved a short animated video telling a tale of the ‘‘Mitchell Crowd’’ who shopped locally and what it did for them, before a quiz to see what the children had remembered (the answer was all of it).
Cr Parker and Mr Harrison also made brief speeches about the benefits of buying locally and Australian-made products, with one point made by Cr Parker being particularly effective.
‘‘When you guys get a bit bigger and want some local work, there might be someone able to hire you,’’ he told the assembly.
The program will be rolled out to Year 5 students around the shire, who will explore it further when studying persuasive arguments.
It will be led by Mitchell Youth councillors and the students will pair up with a classmate to create a Shop Local poster and explain what they have learned, what shopping local means to them and also share anecdotes of their own shop local experiences.
It is intended that these posters will be displayed in shop windows.
When the 30-minute lesson is complete the students will be given a Mitchell Crowd ‘‘goodie bag’’ containing branded bumper stickers, bookmarks with the Mitchell Crowd characters and a fridge magnet shopping list.
The concept is the brainchild of the council’s economic development, marketing and communications co-ordinator David Power.
Cr Parker only half-jokingly said he told Mr Power to patent his invention because it was going to prove extremely popular, and the concept seemed ideal for transplanting.
Former councillor Chris Hazelman has been elected as seventh councillor for Greater Shepparton.
Police are currently at the scene of a double fatal collision involving two cars in at the Cahill Road, Gilmore Street and Woods Road intersection in Yarrawonga.
Tatura Community House held its annual High Tea fundraiser at the facility on Tuesday, with a full-house present to enjoy a sumptuous morning tea, good conversation and relaxing time together.
CAMPASPE Shire’s animal ranger is hunting two dogs after they attacked and killed a dog walking with its owner.
Rochester Historical and Pioneer Society hosted an afternoon tea to recognise long-standing members Barrie and Flora Griffin and John and Margaret Harley.
About 7600 residents served by Goulburn Valley Water are affected by a boil-water advisory.
Scone Equine Hospital relaunches local veterinary practice.
A beauty pamper day has raised a whopping $18k to assist local lady Terri Bevan with her ongoing medical costs associated with her brain tumour
A planning scheme amendment to allow the expansion and redevelopment of the IGA supermarket at Heathcote has been approved by the Victorian Planning Minister Richard Wynne.
The second Koonoomoo Pickers and Packers Charity Ball came to town on the weekend, and was bigger and better than ever.
An exciting three-hole playoff saw Virginia Lange take a narrow win in the Deniliquin Ladies Golf Championship last Thursday.
The G-MW Murray gravity irrigation system has received 35 per cent and the Goulburn system 42 per cent of allocation from July 1.
Discover unbelievable local deals from local businesses every week in the Goulburn and Murray Valley area with Leapon.com.au!
Search properties for sale or rent across North Central Victoria and Southern NSW. Visit your local website for local homes....
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.