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Plan for visitor gateway to region

A proposed redevelopment on Moore St is aimed at attracting passing motorists to stop and spend some time in Rochester.

ELAINE COONEY June 17, 2014 3:10am

Committee 4 Rochester project officer Graeme Robertson and member John Foster are eager for the Moore St plans to become reality. Photo: Elaine Cooney


Committee 4 Rochester presented its Moore St redevelopment plans to Campaspe Shire council last week.

The plans outline a toilet block, barbecue area and parking spots with the aim of encouraging passing traffic on the Northern Highway to stop in Rochester.

The Rochester Planning Group conducted a survey which found 6000 cars passed through the town a day.

Member David Gilbert estimated if 2 per cent of the traffic stopped, the town stood to gain an extra $1 million a year.

C4R project officer Graeme Robertson said council seemed to support the idea.

Rochester Ward councillor Leigh Wilson said council was impressed with the presentation and would work together to develop a way forward.

He said project costs needed to be calculated and estimated they would be high.

Cr Wilson said the C4R needed to bring the project ideas to the wider community for input.

Mr Gilbert said the development would be the gateway to the Campaspe Shire for northbound motorists.

‘‘We want to repackage Rochester as a potential tourist destination,’’ he said.

‘‘On Moore St they can stop and see what is available and stop for coffee, dinner or maybe stay overnight,’’ he said.

‘‘We don’t ever intend to compete with Echuca, but people can visit for the day.’’

Mr Gilbert said the toilet would be the facility that encouraged travellers to stop.

He said electronic billboards showing what was happening in town would be on site to showcase the town.

Rochester Planning Committee and C4R member John Foster said plans were under way to get Wi-Fi in the area with Rochester’s town website to be the landing page which opens when people first connect.

 

Elaine Cooney

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