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Kyabram retail icon changes hands

Kyabram's ladies wear store Pettifer's is under new ownership.

March 5, 2014 4:41am

Mary Damaschino has taken over ownership of Pettifer's Ladies Wear in Kyabram from Elide Marson.


One of Kyabram’s iconic retail outlets Pettifer’s Ladies Wear changed hands on Saturday.

The store’s new owner is Mary Damaschino, who has bought the business from previous owner of 19 years Elide Marson.

Mrs Damaschino will be a familiar face to many in Kyabram as she previously ran a pharmacy with her husband in the town.

‘‘I’ve already bumped into quite a few people I knew when we had the pharmacy here,’’ she said.

Mrs Damaschino said she remembered Pettifer’s from her time working in Kyabram and was interested when she heard the business was for sale.

‘‘A friend who lives in Kyabram knew I was looking to take on a business and when she told me about Pettifer’s, I came over, had a look and just fell in love with it,’’ she said.

‘‘Going into ladies wear is a new challenge for me, but I’m really looking forward to it and want to give it my best shot.

‘‘I want to keep things as they are and then maybe look to introduce some other lines in the future.’’

Mrs Marson said she would miss running the shop, but felt it was the right time for her to move on.

‘‘You build relationships with so many people running a business like this and so many of your clients become friends,’’ she said.

‘‘A lot of people come in for a chat and I’ll miss that day to day people contact, but I’ll be keeping in touch and will stick around for a while to help Mary in any way I can.

‘‘It’s been lovely how so many people have popped in to wish me well. I had a visit the other day from about 15 members of the Save The Children group who came in with a present to say farewell.’’

Mrs Marson said she had also enjoyed great relationships with people from neighbouring businesses who she said were supportive towards each other.

‘‘I’d like to thank everyone who has shown me such great support over the years and I hope they do the same for Mary,’’ she said.

‘‘Bev Lyon and Lesley Troy have helped me so much with getting things ready to hand over, I couldn’t have done it without them.’’

Pettifer’s store, with its impressive façade, was originally set up by Jack Pettifer and was opened for business on Thursday, September 15, 1938.

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