Finley’s Sun Valley Australia products will be on the shelves of Cold Storage supermarkets in Singapore for a week in April.March 26, 2014 4:35am
Deputy Premier, Minister for Trade and Investment and Minister for Regional Infrastructure and Services Andrew Stoner and Member for Murray-Darling John Williams announce Sun Valley Australia’s participation in the program.
Products made from food sourced in the Southern Riverina will soon be available to a greater Asian buying market.
Finley’s Sun Valley Australia products will be on the shelves of Cold Storage supermarkets in Singapore for a week in April.
Sun Valley’s Singapore selection is part of a NSW Government initiative aimed at showcasing the state’s food products to a new market.
Sun Valley Australia produces fruit bars using fruit from the Southern Riverina and Goulburn Valley. It will be one of eight NSW food producers to participate in a NSW-focused in-store promotion at the leading Singapore supermarket chain, which has more than 55 stores across the country.
Sun Valley Australia managing director Eric Dean said it was an honour to be selected by the NSW Government to participate in the project.
He said it could help the business expand into a market it has been chasing for many years.
‘‘It’s something we have been working on for a long time, expanding into the Asian market,’’ Mr Dean said.
‘‘Just previous to that (announcement) we took on a new customer in Hong Kong.
‘‘At the same time the program in Singapore starts we are going on a trade mission to China with the Federal Minister for Trade, so there is a lot going on for us.’’
As well as being a great opportunity for the Murray St business, Mr Dean said its Singapore selection would also help showcase the region as a whole.
‘‘We focus on fruit bars here (in Finley) but we act as agents for other organisations and export dairy products and more.
‘‘With our Australian products we only use Australian fruit, mainly fruit sourced from the local area.
‘‘This is also a chance to showcase Australian produce overseas.’’
Sun Valley Australia supplies two major supermarkets in Australia as well as regional suppliers. It established an export market to the United Kingdom almost 10 years ago.
Member for Murray-Darling John Williams said the Singapore initiative would give participating food companies direct access to consumers through a significant supermarket chain in a major overseas market.
‘‘South East Asia has a large, fast-growing consumer market which represents a strong opportunity for NSW growers and producers to win new export business,’’ Mr Williams said.
Emergency services are on scene following a two- car crash on GV Hwy at the intersection of Zeerust Rd. Traffic is being diverted along Zeerust Rd.
Yarrawonga Football Netball Club senior footballer Jeremy O’Brien celebrated his 200th senior Ovens and Murray Football Netball League game against the Wodonga Bulldogs on Saturday.
Tatura Men’s Shed members enjoyed an interactive information session on Tuesday with Council on the Ageing’s Alan Bull.
The Victorian Government has today announced it will support the mid-west option for Echuca-Moama’s second Murray River crossing.
Rochester student James Bolitho recently returned from India, spending time with students teaching swimming.
100 days at Tongala Primary.
Nagambie Primary School students - and budding green thumbs - have produced something truly special.
A man who attempted, but failed miserebly, to rob the Tocumwal Pie Shed is still on the run from police.
About 80 people attended Friday's community meeting at Heathcote RSL to discuss concerns about exposure to industrial antimony.
Black Dog ride participants meet up in Cobram before they burn rubber to beat the blues.
The Deni Rovers' A grade netballers are well and truly in the hunt for a finals berth after a strong win on Saturday.
Wheat crops sown at the end of April to mid-May were two to three weeks early, increasing the risk of frost damage, the Finley Discussion Group’s meetings earlier this month heard.
Benalla resident Vince Branigan uncovered more of Swanpool's history after discovering an old photograph.
Discover unbelievable local deals from local businesses every week in the Goulburn and Murray Valley area with Leapon.com.au!
Search properties for sale or rent across North Central Victoria and Southern NSW. Visit your local website for local homes....
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.