Covering the Goulburn and Murray valleys

Finley product on Singapore shelves

Finley’s Sun Valley Australia products will be on the shelves of Cold Storage supermarkets in Singapore for a week in April.

March 26, 2014 4:35am

Deputy Premier, Minister for Trade and Investment and Minister for Regional Infrastructure and Services Andrew Stoner and Member for Murray-Darling John Williams announce Sun Valley Australia’s participation in the program.

Products made from food sourced in the Southern Riverina will soon be available to a greater Asian buying market.

Finley’s Sun Valley Australia products will be on the shelves of Cold Storage supermarkets in Singapore for a week in April.

Sun Valley’s Singapore selection is part of a NSW Government initiative aimed at showcasing the state’s food products to a new market.

Sun Valley Australia produces fruit bars using fruit from the Southern Riverina and Goulburn Valley. It will be one of eight NSW food producers to participate in a NSW-focused in-store promotion at the leading Singapore supermarket chain, which has more than 55 stores across the country.

Sun Valley Australia managing director Eric Dean said it was an honour to be selected by the NSW Government to participate in the project.

He said it could help the business expand into a market it has been chasing for many years.

‘‘It’s something we have been working on for a long time, expanding into the Asian market,’’ Mr Dean said.

‘‘Just previous to that (announcement) we took on a new customer in Hong Kong.

‘‘At the same time the program in Singapore starts we are going on a trade mission to China with the Federal Minister for Trade, so there is a lot going on for us.’’

As well as being a great opportunity for the Murray St business, Mr Dean said its Singapore selection would also help showcase the region as a whole.

‘‘We focus on fruit bars here (in Finley) but we act as agents for other organisations and export dairy products and more.

‘‘With our Australian products we only use Australian fruit, mainly fruit sourced from the local area.

‘‘This is also a chance to showcase Australian produce overseas.’’

Sun Valley Australia supplies two major supermarkets in Australia as well as regional suppliers. It established an export market to the United Kingdom almost 10 years ago.

Member for Murray-Darling John Williams said the Singapore initiative would give participating food companies direct access to consumers through a significant supermarket chain in a major overseas market.

‘‘South East Asia has a large, fast-growing consumer market which represents a strong opportunity for NSW growers and producers to win new export business,’’ Mr Williams said.

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