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Tourism video campaign popular

A campaign which asked visitors and residents in Echuca-Moama to record their impressions of the area proved popular with more than 1000 videos and photos contributed.

RUTH CLAYTON October 11, 2012 4:26am
PS Pevensey

Echuca Moama and District Tourism’s latest campaign ‘What we love about Echuca-Moama’ has been labelled a success.

The campaign was launched at the start of the Victorian school holidays last week and finished on Friday.

About 1000 photos were taken using the photo booth and about 200 people chose to make a 20-second recording to contribute to the campaign, according to the Echuca Moama Tourism Information Centre.

EMT chief executive officer Pete White said selected footage would be used to make the region’s next television commercial.

‘‘(The campaign has) exceeded our expectations and we’ll get some good content to put together the TV commercial,’’ Mr White said.

‘‘We’ll sit down and go through content next week.’’

The commercial will air in mid to late November, before the Christmas holidays.

Mr White said this was the first time EMT had launched a campaign of this calibre and he did not know of any other organisation who had launched a similar campaign.

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