Next Level Fitness Echuca owners Adrienne Tibballs and Luke Diss are putting a positive spin on the neknominate craze.JESS CRAIG January 20, 2014 4:19am
Adrienne Tibballs checks out the fitness neknominate videos on Next Level Fitness Echuca’s Facebook page.
An Echuca business is taking the much-maligned neknominate craze and turning it into a positive.
Next Level Fitness Echuca has taken the social media fad and twisted it to encourage people to get fit and challenge their fitness goals.
Neknominate burst on to the social media scene earlier this month, asking people to post a video of themselves skolling an alcoholic drink and then ‘‘neknominate’’ a friend to do the same.
The trend has been widely condemned by health experts and police, but Next Level Fitness Echuca owners Luke Diss and Adrienne Tibballs said it did not have to be a negative.
‘‘Our idea was to take something that’s pretty silly and make it a positive,’’ Ms Tibballs said.
‘‘We’ve been encouraging our members to tag themselves doing an activity, such as a box jump or boxing drill, put it online and then nominate someone they know to post their own fitness video.’’
The couple said it was getting pretty competitive.
‘‘Some of the videos I’ve seen show the guys who normally favour weight training being challenged to cardiovascular work,’’ Mr Diss said.
‘‘It’s been good to see
Visit the Riv’s Facebook page to see some of Next Level Fitness’ neknominate videos.
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