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Covering the Goulburn and Murray valleys

Murray Now releases figures

The Murray Now Regional Profile outlines the Murray region’s economic growth, demographic figures, economic data per industry, employment and wages including labour force, property and investment information and tourism and health activity.

TRENT HORNEMAN July 9, 2014 3:08am

Nicole Doughty.


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The Murray region generated a gross regional product of $19.9 billion in 2012-13.

It is part of a profile of the region’s economy, launched in Moama yesterday.

Murray Now, a non-profit group designed to market the region to investors throughout the world, believes the region also generated $1.4 billion in major projects.

The eighth annual Murray Now Regional Profile outlined the Murray region’s economic growth, demographic figures, economic data per industry, employment and wages including labour force, property and investment information and tourism and health activity.

The profile also found, more than $450 million in residential housing was approved in 2013, an increase of 5.3 per cent on the previous year. Non-residential buildings, worth $348 million, were also approved.

Murray Now director Nicole Doughty said the profile, through the support of local government and its business partners, was an important tool for selling the region to the world.

The profile featured Federal Government information, as well as profiles from regional businesses such as Byfords, Foodmach, Nullarbor Timbers and SunRice.

Ms Doughty said the profile was also critical for governments, as it looked at trends and growth patterns in the region.

It also has appeal for export organisations trying to sell the region to the world.

Export 61 executive director Peter Crawley said the region was a macro-cluster which had the ability to work together to export produce.

He said using a collaborative approach with the help of Murray Now and Export 61, it could open doors for businesses which would otherwise be closed.

‘‘There is a tremendous opportunity for regions to work together. Say there is a winery with a pallet available for export, it is dear for them to ship their wine, but if they worked with other wineries then the cost of freight could be shared,’’ he said.

Mr Crawley, who has experience selling Australian products into Europe, said the market was there for Australian exports from the Murray region, into countries including Russia.

Murray Now was set up on the back of Federal Government funding and now continues to operate through memberships from businesses throughout the region.

For more information on Murray Now, or to find a copy of the regional profile, visit www.murraynow.com.au

Trent Horneman

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