An ad for the Healthy Ageing Project will be filmed in Echuca, Rushworth and Rochester today.GEORDIE COWAN September 2, 2014 3:12am
Moama Anglican Grammar School students (back from left) students Kallum Smith and Evan Kraak, project manager Sophie McEniry, LA Vision’s Garry Ainsworth, multimedia teacher David Fenwick; (front) LA Vision’s Liz Ainsworth, Rochester champion Greg Walkley, Echuca champion Judy Clark and The Splendid Word’s Christy O’Brien
Moama Anglican Grammar School students are helping to create a television ad aimed at changing the general attitude towards ageing.
The year 11 students are gaining a first-hand experience of what is needed to build a campaign from scratch.
Campaspe Primary Care Partnership service co-ordination project manager Sophie McEniry said the ad was hoped to open conversations about healthy ageing.
‘‘We want to combat ageing attitudes and enhance understanding of what a positive impact that these healthy ageing practices can have on the older community of the 65-plus age group,’’ she said.
The ad is for the Healthy Ageing Project and will focus on nutrition, physical activity, being socially connected and overall emotional wellbeing.
Two ‘champions’ in the area who will be highlighted on the ad are Rochester’s Greg Walkley and Echuca’s Judy Clark.
The ad is expected to be played on regional networks in October or November, as well as on YouTube, while partner health organisations in the region will use it in their waiting rooms and on websites.
The multimedia students were introduced to The Splendid Word’s Christy O’Brien, who spoke about the process of making the scripts clear and concise, as well as LA Vision’s Liz Ainsworth spoke about how to execute the script and film the ad in a manner and tone the audience would want to receive it.
Filming for the ad will take place in Echuca, Rushworth and Rochester today.
BREAKING: Emergency services called to unit fire on St Georges Rd in Shepparton.
Yarrawonga/Mulwala's largest ever professional golf event, the Shepparton BMW Senior Victorian Open, got underway today with 124 players hitting off from 8am to 1pm on Yarrawonga's Black Bull Golf Course at Silverwoods.
Tatura’s rainfall for the last three months of 2015, 116.6mm, was marginally down on the long-term average for the same period, 120.8mm.
JON Lam’s exhibition Heart to Art will open at Alton Gallery on Friday
ATHLETIC talent clearly runs in the Hayes family.
Special supplement in this weeks edition
For Tocumwal’s Lynda Snowden, working the land hasn’t stopped her from falling in love with the majestic surrounds of her day to day life.
TOOLLEEN Recreation Reserve Committee of Management presented three awards on Australia Day in front of 80 local residents.
The cuteness level at Maryanne Ryan’s place is overflowing the bucket, with the arrival of baby Dougal the donkey.
Deniliquin doctor Marion Magee says she is disgusted with the treatment of local nurses.
After 27 years of dairying, Undera farmer Rob Backway gave up 130 cattle to move into cropping — and he has never looked back.
The News magazines are online - read high quality magazines in your time. Check in regularly for the latest editions.
Riverine Herald's well regarded locally produced magazines. They're now online, so you can read them whenever and wherever you like.
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.