An ad for the Healthy Ageing Project will be filmed in Echuca, Rushworth and Rochester today.GEORDIE COWAN September 2, 2014 3:12am
Moama Anglican Grammar School students (back from left) students Kallum Smith and Evan Kraak, project manager Sophie McEniry, LA Vision’s Garry Ainsworth, multimedia teacher David Fenwick; (front) LA Vision’s Liz Ainsworth, Rochester champion Greg Walkley, Echuca champion Judy Clark and The Splendid Word’s Christy O’Brien
Moama Anglican Grammar School students are helping to create a television ad aimed at changing the general attitude towards ageing.
The year 11 students are gaining a first-hand experience of what is needed to build a campaign from scratch.
Campaspe Primary Care Partnership service co-ordination project manager Sophie McEniry said the ad was hoped to open conversations about healthy ageing.
‘‘We want to combat ageing attitudes and enhance understanding of what a positive impact that these healthy ageing practices can have on the older community of the 65-plus age group,’’ she said.
The ad is for the Healthy Ageing Project and will focus on nutrition, physical activity, being socially connected and overall emotional wellbeing.
Two ‘champions’ in the area who will be highlighted on the ad are Rochester’s Greg Walkley and Echuca’s Judy Clark.
The ad is expected to be played on regional networks in October or November, as well as on YouTube, while partner health organisations in the region will use it in their waiting rooms and on websites.
The multimedia students were introduced to The Splendid Word’s Christy O’Brien, who spoke about the process of making the scripts clear and concise, as well as LA Vision’s Liz Ainsworth spoke about how to execute the script and film the ad in a manner and tone the audience would want to receive it.
Filming for the ad will take place in Echuca, Rushworth and Rochester today.
Great time had at this year's Barmah Muster.
The Mulwala Lions had satisfying and hard fought win, in difficult conditions, against last year’s grand finalists at Lonsdale Reserve on Saturday.
The second annual Bonnie and Clyde Rods, Rats and Rides Festival fired up at Tatura Park at the weekend (April 11-12), drawing thousands of petrol heads and rockabilly music lovers to Tatura.
Friday’s annual primary inter-school cross country meet will see a broader variety of students taking part, as well as the introduction of a new finish line.
Lockington Vintage Tractor and Stationary Engine Rally is on for the 18th time this weekend and there is something for everyone.
Kyabram and District Sportstar of the Year nominations finalised
Three local clubs get together at Kings Park.
Tributes flow for Finley's inspiring mother, friend and farming advocate Jennifer Hawkins
A visit by Coliban Water to Heathcote last week provided residents with a chance to quiz staff about water and sewer services.
A new book, Men from the River Bends, honours Cobram-Barooga and district soldiers who paid the ultimate sacrifice after enlisting in World War 1.
Deniliquin bowler Dennis O'Keefe lost 25-19 in his bid for a quarter-final spot in the Victorian Singles Championships this week.
Widespread rain late last week and on Saturday put a smile on the faces of farmers preparing to sow crops or waiting for weeds to emerge on early-sown rye-grass.
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