An ad for the Healthy Ageing Project will be filmed in Echuca, Rushworth and Rochester today.GEORDIE COWAN September 2, 2014 3:12am
Moama Anglican Grammar School students (back from left) students Kallum Smith and Evan Kraak, project manager Sophie McEniry, LA Vision’s Garry Ainsworth, multimedia teacher David Fenwick; (front) LA Vision’s Liz Ainsworth, Rochester champion Greg Walkley, Echuca champion Judy Clark and The Splendid Word’s Christy O’Brien
Moama Anglican Grammar School students are helping to create a television ad aimed at changing the general attitude towards ageing.
The year 11 students are gaining a first-hand experience of what is needed to build a campaign from scratch.
Campaspe Primary Care Partnership service co-ordination project manager Sophie McEniry said the ad was hoped to open conversations about healthy ageing.
‘‘We want to combat ageing attitudes and enhance understanding of what a positive impact that these healthy ageing practices can have on the older community of the 65-plus age group,’’ she said.
The ad is for the Healthy Ageing Project and will focus on nutrition, physical activity, being socially connected and overall emotional wellbeing.
Two ‘champions’ in the area who will be highlighted on the ad are Rochester’s Greg Walkley and Echuca’s Judy Clark.
The ad is expected to be played on regional networks in October or November, as well as on YouTube, while partner health organisations in the region will use it in their waiting rooms and on websites.
The multimedia students were introduced to The Splendid Word’s Christy O’Brien, who spoke about the process of making the scripts clear and concise, as well as LA Vision’s Liz Ainsworth spoke about how to execute the script and film the ad in a manner and tone the audience would want to receive it.
Filming for the ad will take place in Echuca, Rushworth and Rochester today.
Two men were taken to hospital after a collision near Tatura.
The Yarrawonga Pigeons defeated Corowa Rutherglen Roos by 76 points at the JC Lowe Oval in Yarrawonga.
The Aboriginal and wider community is mourning the death of revered Bangerang Aboriginal elder, Uncle John ‘‘Sandy’’ Atkinson.
REGIONAL Victorians will be invited to get up close and personal with Graham (pictured above) – the face of a world-first Transport Accident Commission road safety initiative.
AFTER 46 years of garden growing, Rochester and District Garden Club members are hanging up their spades, drying out their gloves and getting ready to watch the weeds grow.
Gift fundraiser is looking for toddler talent.
Local export Willie Wheeler dominating at VFL level
Berrigan Shire councillor Daryll Morris says he has been sickened by some of the vitriol and personal attacks to surface since the council’s proposal to redevelop Finley’s Memorial Hall and School of Arts site was revealed in October last year.
THE Heathcote Community will come together once again to honour the memory of car accident victim Georgia Edsall-French at a memorial day this Saturday.
Katamatite Lions Club held its 42nd annual handover dinner at the Boosey Creek Tavern on July 13.
Mathoura endured a harsh hammering to its playing confidence on Saturday with a 24-goal thrashing at the hands of Deniliquin Rovers.
The demand for organic milk in Australia is outstripping supply, creating an opportunity for the region’s dairy farmers.
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