An ad for the Healthy Ageing Project will be filmed in Echuca, Rushworth and Rochester today.GEORDIE COWAN September 2, 2014 3:12am
Moama Anglican Grammar School students (back from left) students Kallum Smith and Evan Kraak, project manager Sophie McEniry, LA Vision’s Garry Ainsworth, multimedia teacher David Fenwick; (front) LA Vision’s Liz Ainsworth, Rochester champion Greg Walkley, Echuca champion Judy Clark and The Splendid Word’s Christy O’Brien
Moama Anglican Grammar School students are helping to create a television ad aimed at changing the general attitude towards ageing.
The year 11 students are gaining a first-hand experience of what is needed to build a campaign from scratch.
Campaspe Primary Care Partnership service co-ordination project manager Sophie McEniry said the ad was hoped to open conversations about healthy ageing.
‘‘We want to combat ageing attitudes and enhance understanding of what a positive impact that these healthy ageing practices can have on the older community of the 65-plus age group,’’ she said.
The ad is for the Healthy Ageing Project and will focus on nutrition, physical activity, being socially connected and overall emotional wellbeing.
Two ‘champions’ in the area who will be highlighted on the ad are Rochester’s Greg Walkley and Echuca’s Judy Clark.
The ad is expected to be played on regional networks in October or November, as well as on YouTube, while partner health organisations in the region will use it in their waiting rooms and on websites.
The multimedia students were introduced to The Splendid Word’s Christy O’Brien, who spoke about the process of making the scripts clear and concise, as well as LA Vision’s Liz Ainsworth spoke about how to execute the script and film the ad in a manner and tone the audience would want to receive it.
Filming for the ad will take place in Echuca, Rushworth and Rochester today.
UPDATE: The CFA has clarified a fire, which destroyed a Benalla shed, occurred next to a motorcycle clubhouse.
The Yarrawonga Pigeons scored a 20 point victory over the Myrtleford Saints at the JC Lowe Oval in Yarrawonga on Saturday.
The Aboriginal and wider community is mourning the death of revered Bangerang Aboriginal elder, Uncle John ‘‘Sandy’’ Atkinson.
MY LIFE as a mum is crazy.
FOUR Rochester residents did more than their bit for women’s cancers mid last month when they trekked 60km around Melbourne to raise funds for the Peter MacCallum Cancer Centre.
Tongala Football Club lost to Rumbalara in the Murray Netball League on Saturday by 14 points.
Four generations of Comi girls this Mother's Day
Berrigan Shire councillor Daryll Morris says he has been sickened by some of the vitriol and personal attacks to surface since the council’s proposal to redevelop Finley’s Memorial Hall and School of Arts site was revealed in October last year.
DESPITE criticism from within the community over a perceived lack of use, the O’Keefe Rail Trail has enjoyed good traffic over the past couple of weeks, with more to come.
The usual yellow and black colours at Katamatite Recreation Reserve will be replaced this Mother’s Day as pink will be the colour of choice.
Jake has babies to thank for surviving cancer.
Fonterra suppliers are reeling after the announcement of a big cut in the milk price from $5.60/kg to $5 for the full current year.
The News magazines are online - read high quality magazines in your time. Check in regularly for the latest editions.
Riverine Herald's well regarded locally produced magazines. They're now online, so you can read them whenever and wherever you like.
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.