The Ports of the Murray River Strategy, Murray River Adventure Trail, River Red Gum National Park and the Echuca-Moama 5 Star Resort and Conference Centre are among the projects included in a Murray Regional Tourism Board prospectus for potential investors.By Jess Craig
Murray Regional Tourism Board has earmarked four Echuca-Moama projects in a prospectus for potential investors.
The Ports of the Murray River Strategy, Murray River Adventure Trail, River Red Gum National Park and the Echuca-Moama 5 Star Resort and Conference Centre were four of the 11 projects included in the prospectus.
The Murray Region Investment Prospectus, unveiled during last week’s MRTB annual general meeting, is a follow-on project from the Destination Management Plan.
It highlights 11 priority development projects from 122 identified for the Murray region.
Chief executive Mark Francis said the prospectus would go a long way to furthering tourism in the region.
‘‘The prospectus is critical in assisting our state and local government partners and investors to realise the opportunities identified in the Destination Management Plan,’’ Mr Francis said.
‘‘The document contains the provision of background research information addressing key areas of visitation, market segments and market preferences, including triggers and influences for visitation.
‘‘This plan, a major Murray Regional Tourism Board initiative, is based on extensive consultation and tourism market research with the objective of promoting growth in the Murray Region’s tourism industry through product and infrastructure development.
‘‘The Murray River is an Australian icon and lifeblood of many communities in northern Victoria and southern NSW.
‘‘The Murray Regional Tourism Board has prioritised product development initiatives to promote growth in the industry.’’
Mr Francis said the Ports of Murray River Strategy was an initiative aiming to reposition the Murray River in the Australian psyche.
‘‘It will develop a shared vision for the river corridor, providing communities opportunities for economic development, settlement and social recreation,’’ he said.
The Ports of the Murray River strategy focuses on the area from Albury-Wodonga to Mildura-Wentworth and includes the Ports of Echuca, Koondrook, Swan Hill and Mildura.
‘‘The strategy aims to focus on the ports of the Murray, the renewal of links and connections between cities and towns and connections between communities and their river,’’ Mr Francis said.
‘‘It outlines infrastructure developments, policy initiatives, strategy developments and project drivers that investors could take an interest in.’’
During development of the prospectus, each of the project owners were consulted to gather more details on the individual projects and consultants Urban Enterprise undertook economic analysis to assist in developing information required by investors in the private and public sector.
Each project contains information on the project, contact details, opportunities available in private and public sectors, and provides an understanding of the next steps for the project.
‘‘The investment prospectus is both in print form and an animated version and will be used to inspire and attract investors to look at the possibilities in the Murray,’’ Mr Francis said.
A copy of the prospectus is available on the Murray Regional Tourism Board website at http://www.visitthemurray.com.au
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