Echuca has been ranked the ninth popular Victorian tourist destination in an online travel website poll.TRENT HORNEMAN January 11, 2013 4:23am
An online travel website has ranked Echuca in the top 10 most popular Victorian tourist destinations for the Christmas and New Year period.
Echuca — and by default Moama — came in ninth overall, putting it ahead of all other Murray River towns, including Mildura and Swan Hill.
The website lastminute.com.au compiled the lists for each state based on the number of rooms booked through its site for the holiday period.
Echuca-Moama Tourism chief executive Pete White said it was a thrill to have Echuca-Moama rated so strongly.
‘‘It’s exciting to see Echuca-Moama in the top 10 for bookings made during the 2012 Christmas to New Year period,’’ he said.
‘‘Needless to say, we’re working in a very competitive environment against destinations that have massive marketing budgets.’’
Mr White put some of the success down to a pre-Christmas advertising and marketing campaign.
‘‘We’re confident that our ‘What we love about Echuca-Moama campaign’ which rolled out in mid-November assisted in achieving this result,’’ he said.
‘‘It was the first of its type in the tourism industry and we had great cut-through in the social media space.’’
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Mary and Molly Byrne are urging others to support National Bandanna Day today.
Rochester Rotary Club has celebrated its 50th birthday in style.
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District residents and visitors will be able to enjoy some of the region’s most beautiful private gardens on Sunday.
The 116th annual Cobram Show went off with a bang at the weekend, drawing in crowds from far and wide for two days of fun.
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Rotary's inaugural Community Policing Award goes to Detective Leading Senior Constable Jenny Parker for her work above and beyond her duties working with victims of sexual abuse.
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