An Echuca irrigation company will open an office in the Middle East.By Trent Horneman
An Echuca irrigation technology company has taken another step forward in its globalisation.
WiSA Irrigation will open an office in the Middle East, to promote its irrigation control systems built in Echuca.
Managing director Graeme Wright announced the plans in Abu Dhabi during a Victorian Government Trade Mission to the Middle East this week.
WiSA’s head of Dubai sales, Paul Wright, said the Middle East office would allow greater exposure to the burgeoning Middle East market.
‘‘Previously we had spent time and money travelling to shows and expos in the Middle East,’’ he said.
‘‘Having a trusted employee running an office in the region is a more effective way to service customers.
‘‘It is one thing to talk to customers in the Middle East about our product, it is another thing to show them.
‘‘We were ready to set up an office in the region a few years ago, but the Global Financial Crisis put a stop to that.’’
Mr Wright said a Middle East office would also allow the Echuca office to concentrate on the research and development of its product.
‘‘Considering most of the Middle East is six to seven hours behind, it meant a lot of calls throughout the night and into the early morning,’’ he said.
‘‘We will have someone working in the region who we trust which can allow us to get back to developing our product.’’
Starting from humble beginnings in 1996, WiSA has gone from a small family-run business to a multi-national business.
Despite the growth, every WiSA system is still made from its head office in Echuca.
Ray Zelouf, head of WiSA’s business development, said the business used a personal approach to its customers, whether it be a large-scale overseas operation or a regional dairy farmer.
‘‘Each system is unique, because every customer has their own needs. We are about working in partnership with customers,’’ he said.
‘‘Having someone work out of the Middle East is part of that philosophy.’’
WiSA creates central irrigation-control components for fully-automated irrigation systems, probes and sensors, sewerage treatment units and water recycling equipment.
It is already exporting to several countries around the world, including the US, Canada, France and Middle East nations.
With a growing customer base, WiSA plans to keep production in the region.
‘‘While many are looking to move production away, we are looking at ways to grow our base in Echuca,’’ he said.
‘‘Businesses are global these days
A car was stolen from the Chemist Warehouse carpark in Shepparton on Saturday while the owner was shopping for Christmas presents.
After a tennis career spanning 62 years, of which the last 35 years have been as a coach, Yarrawonga's Jon Coleman is set to retire at the end of 2013.
The recent Kyabram Master Pairs, played over six days with crack sides from near and far, attracted some talented bowlers eager to win the prestige event.
'Suttonsville', a minitature version of Echuca-Moama made out of gingerbread at Moama's Sutton Bakery, has a growing number of admirers.
Three Goornong Fire Brigade firefighters recently completed a CFA course on safety surrounding urban firefighting and using breathing apparatuses.
Kyabram Lawn Tennis Club’s annual junior singles tournament again attracted good numbers from across the district.
But have opponents given up the fight?
Tocumwal Pre-School students are proudly flying their KITE at the Tocumwal Lions Community Hostel.
Tooborac Fire Brigade visited Tooborac Primary School last Tuesday to help the school complete its bushfire emergency management plan.
Residents urged to renew fruit fly baits to support local orchards.
A Korean company has a proposal with the NSW Government to built a $90 million ethanol plant in Deniliquin.
SPC Ardmona, is sending eight containers loaded with $250,000 of fruit and vegetables to cyclone ravaged Philippines.
The hunt is on for a buyer for Benalla and Mansfield Toyota after the business went into receivership last fortnight.
Discover unbelievable local deals from local businesses every week in the Goulburn and Murray Valley area with Leapon.com.au!
Search properties for sale or rent across North Central Victoria and Southern NSW. Visit your local website for local homes....
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.