An Echuca irrigation company will open an office in the Middle East.TRENT HORNEMAN February 28, 2013 4:23am
Echuca irrigation technology company WiSA Irrigation is expanding its global business and opening an office in the Middle East. From left: Ray Zelouf, head of business development, Jan Wright, head of administration and Paul Wright, head of Dubai sales.
An Echuca irrigation technology company has taken another step forward in its globalisation.
WiSA Irrigation will open an office in the Middle East, to promote its irrigation control systems built in Echuca.
Managing director Graeme Wright announced the plans in Abu Dhabi during a Victorian Government Trade Mission to the Middle East this week.
WiSA’s head of Dubai sales, Paul Wright, said the Middle East office would allow greater exposure to the burgeoning Middle East market.
‘‘Previously we had spent time and money travelling to shows and expos in the Middle East,’’ he said.
‘‘Having a trusted employee running an office in the region is a more effective way to service customers.
‘‘It is one thing to talk to customers in the Middle East about our product, it is another thing to show them.
‘‘We were ready to set up an office in the region a few years ago, but the Global Financial Crisis put a stop to that.’’
Mr Wright said a Middle East office would also allow the Echuca office to concentrate on the research and development of its product.
‘‘Considering most of the Middle East is six to seven hours behind, it meant a lot of calls throughout the night and into the early morning,’’ he said.
‘‘We will have someone working in the region who we trust which can allow us to get back to developing our product.’’
Starting from humble beginnings in 1996, WiSA has gone from a small family-run business to a multi-national business.
Despite the growth, every WiSA system is still made from its head office in Echuca.
Ray Zelouf, head of WiSA’s business development, said the business used a personal approach to its customers, whether it be a large-scale overseas operation or a regional dairy farmer.
‘‘Each system is unique, because every customer has their own needs. We are about working in partnership with customers,’’ he said.
‘‘Having someone work out of the Middle East is part of that philosophy.’’
WiSA creates central irrigation-control components for fully-automated irrigation systems, probes and sensors, sewerage treatment units and water recycling equipment.
It is already exporting to several countries around the world, including the US, Canada, France and Middle East nations.
With a growing customer base, WiSA plans to keep production in the region.
‘‘While many are looking to move production away, we are looking at ways to grow our base in Echuca,’’ he said.
‘‘Businesses are global these days
Shepparton tennis prodigy Hugo Kearney will travel to Melbourne next month as the only regional player competing in the under-12 Australian Championships.
The Yarrawonga Mulwala Cricket Club has hosted the first ever ACA Masters contest at the Stan Hargreaves Oval in Yarrawonga.
There was a good turnout for Wednesday’s Remembrance Day service in Tatura, which saw a number of wreaths laid at the War Memorial, and the presentation to Brad Corken, of the Tatura RSL Spirit Award 2015, by president Robert Mathieson.
WHEN Kim Burns made the switch to special education after 20 years as a nurse, it was a big career change.
A GROUP of Rochester Secondary College students visited Bendigo last week to donate blood for the first time.
Bowls Club hosts 49th Victorian Country Masters Pairs
The Oriential Weatherloach has infested the Goulburn River.
The largest ever Strawberry Fields crowd turned out to enjoy the event on the Murray River at Tocumwal at the weekend.
AFTER the hottest October in Victoria since records began in the 1850s, it will come as little surprise that rainfall across the district was unusually low.
No, it won’t be Rudolph the red-nosed reindeer creating the Christmas lighting in Cobram this year, it will be Cobram couple, Ron and Kath Renfrew,
‘Peppinella’ development bigger than first planned
Watch and Act issued for Corowa and Wahgunyah near Rutherglen, urging people to leave now as conditions may worsen.
The News magazines are online - read high quality magazines in your time. Check in regularly for the latest editions.
Riverine Herald's well regarded locally produced magazines. They're now online, so you can read them whenever and wherever you like.
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.