The Club Marine Southern 80 Ski Race this year contributed about $24.8 million to the Campaspe Shire economy, according to figures released by Campaspe Shire Council.
The figures were compiled by council’s economic development team, who surveyed 109 people at the event.
Of those surveyed, 71 per cent came from outside of the Campaspe and Murray shires, 52 per cent ate out while visiting, 41.6 per cent went shopping and the average length of stay was 2.9 nights.
Non-locals spent an average of $653.90 a person during their stay and residents spent an average of $113.39, up $14.67 on 2011 figures, according to the council’s figures.
Moama Water Sports Club president Alan McDonald said the club was ‘‘thrilled’’ to see more than $24 million generated from its event.
‘‘We are proud that a club made up of a group of volunteers can (help to) generate such an enormous economical benefit for the region,’’ he said.
According to the survey results, race day action was the favourite part of the weekend, with the Total Tools static display being considered second favourite, followed by the Bakers’ Blitz.
‘‘The Southern 80 is a wonderful spectacle with magnificent speed boats and precision skiers; however, the diverse range of entertainment on offer is also a major drawcard for the estimated 50,000 people who attended this year’s event,’’ Cr Judith O’Farrell said.
Family groups were the most popular travelling group to attend at 32 per cent, same-sex groups of friends the next most popular at 20 per cent, then mixed-sex groups of friends at 19.3 per cent.
More than a quarter of those surveyed were new patrons to the event and 83.5 per cent said that they would return next year.
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