A young family visiting Echuca this week bring with them a massive online following thanks to their popular travel blog.RENEE THOMPSON April 4, 2014 4:39am
Travel bloggers Caz and Craig Makepeace with their daughters Kalyra, 6 and Savannah, 2 at Echuca Holiday Park yesterday.
The Makepeace family are living the dream
Former central coast residents Caz and Craig Makepeace, along with their children Kalyra, 6, and Savannah, 2, arrived at Echuca Holiday Park a couple of nights ago.
Thanks to their popular travel blog, www.ytravelblog.com, they bring with them a tidal wave of virtual visitors, as they do to every place they visit.
The couple are now making enough money, through getting paid to write for various publications, purchases of their ebook ‘How To Create A Travel Life’ and various sponsorship deals, to travel almost indefinitely.
Their blog attracts 200,000 unique visitors a month and has accumulated about 25,000 followers on Facebook, about the same on Twitter, and a staggering 4.3
Echuca is the family’s latest stop during their trip around Australia, which started about six months ago and has no fixed finish date.
The couple began their blog four years ago this week, Mrs Makepeace said, while travelling around the US.
‘‘It’s (based on) the dream we had in Africa or a beach in south-east Asia years ago. We thought we just want to do this full time, travel and get paid for it,’’ she said.
‘‘I had an idea to write a book about our experiences but I realised I didn’t have a platform to sell the book to so I started researching travel blogs and decided to start one.’’
Mr Makepeace, a carpenter and former rubgy league player, said despite having no previous blogging, tourism or marketing background, the couple had a real knack for it.
‘‘We’d never even heard of blogging when we first thought of it. But Caz likes journalling and I like photography and so it was a natural progression,’’ he said.
He said part of their appeal was that they inspired others to want to follow in their footsteps and because they broke up content to make it relevant to different people.
‘‘A big focus has got to be the caravan/camping lifestyle, but we also write posts based on two-week itineraries because we know everyone can’t do what we’re doing,’’ he said.
Mrs Makepeace said about half their followers were in the US, but the Australian audience had tripled during the most recent trip.
‘‘We didn’t know where we were going before we got here and we thought ‘should we go to Echuca or Bendigo?’ and we put a post on Facebook and people were jumping out and saying ‘Echuca’.’’
Mr Makepeace said the couple made a point of asking for tips about where to stay, where to eat and what to do.
‘‘People love sharing information and tips, particularly locals who love talking about their home town,’’ he said.
He said they planned to go on a paddlesteamer before they left Echuca.
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