Denise Phillips took over ownership of Deniliquin women's fashion store My Shop as a challenge, and has succeeded.ZOE MCMAUGH January 4, 2013 6:23am
Denise Phillips celebrated her 21st anniversary as the owner of My Shop with her granddaughter Lily Marchant on Wednesday.
When Denise Phillips decided to buy local business My Shop in January 1992, she was looking for a change of pace.
And it seems the long-time local has found her niche, celebrating her 21st anniversary as the proprietor of the Napier St store this week.
Denise was working as an advertising consultant at the Pastoral Times when she decided to make the move to being a business owner.
It was after seeing My Shop advertised for sale in the Pastoral Times.
‘‘I had such great customers at the PT, but I felt like I needed a change,’’ Denise said.
‘‘I had always liked clothes and while I was at the PT the My Shop ad was in the paper.
‘‘Janet Danckert (now Arnold) had it for eight years before that, and I went to see her.
‘‘She was on the other side of the street, where the NAB Agribusiness office is now.
‘‘She was great in showing me the ropes, and took me to Melbourne to buy some stock.’’
Denise was enjoying being a business owner, but later felt she also wanted to a be a shop owner.
She and her husband Steve bought the former Butcher’s Butcher Shop building on the opposite side of the street, at 40 Napier St, and My Shop has been there ever since.
When Denise first took over the business she stocked three main labels - Jump, Diesel and Image.
She still deals in Jump, but said the labels and fashion styles have changed many times over the years.
‘‘Lots of things have changed in fashion,’’ she said.
‘‘Some labels have come and gone, and the styles have too.
‘‘But I have always felt I have quite a classical style in ranges.
‘‘The labels can often rotate, but at the moment I have Jump, The Ark, Aero, Meredith and Free Woman, and they are generally sizes 8 to 18.’’
Realising her customers were seeking more than clothes when they came to her shop, Denise soon expanded.
‘‘Lots of girls would come in and ask ‘do you have a little necklace to go with this?’,’’ she said.
Handbags, jewellery, shoes and a range of Bellissima under garments are now also available. And Denise always has the latest styles of Oroton sunglasses as well.
Not many local specialty shops have lasted as long as My Shop, and Denise says she still enjoys her job every day.
‘‘I still love it,’’ she said.
‘‘I have met lots of interesting people, and I have had some customers shop with me from the start.
‘‘The children of some of those women now come in.
‘‘Deni is a great little town, we support each other.’’
Denise specifically wanted to thank all her customers for a great 21 years, and many more years to come.
She also thanked Bernadette Wilson, who worked with her for 15 years up until early in 2012, and her new shop assistant Clare Muldoon for helping her meet the needs of local women.
To celebrate My Shop’s 21st birthday, Denise has slashed 50 per cent off all clothing in store.
‘‘Come in and see myself or Clare and take advantage of the birthday specials,’’ Denise said.
Convicted murderer Steven James Bradley remains calm in face of guilty verdict in trial for murder of teenager Michelle Buckingham in 1983.
With her effective left hand in particular, Chelsea Hanley retained the Victorian Under 17 junior welterweight title last Sunday with a convincing points decision victory.
It has been a successful year for Bega Cheese, which reflects on Tatura Milk Industries, with chair Barry Irvin announcing recently that Bega Cheese’s normalised earnings before interest, tax, depreciation and amortisation was $55.7 million and normalised profit after tax of $22 million.
ECHUCA police are still investigating the cause of an accident which saw a car and train collide on Ogilvie Ave on Friday night.
TIMMERING Holstein breeders Scott and Nirrelle Somerville are thrilled with the announcement of their Holstein cow Somerelle Leader Lassco as the 2015 Australian Cow of the Year.
Great Race helps a great cause
Hundreds flock to Avenel to learn a thing or three.
Tocumwal Lions Club has plans to purchase the Bowling Club site for an aged care facility, which will only happen if the merger between the Tocumwal bowls and golf clubs proceeds.
A NASTY run-in with a kangaroo on the Northern Hwy between Melbourne and Echuca has convinced one regular traveller on the road the question of a cull needs to be addressed.
Three Cobram teens have been arrested by police after they allegedly stole tractors from Cobram and Tocumwal and caused about $30 000 in damage.
Deniliquin footballers Will Shaw and Cooper Wallace (pictured) have gone head-to-head with the state’s best at the recent AFL NSW/ACT Joss Under-14 State Zone Trials in Albury.
The Australian Dairy Industry Council (ADIC) has acknowledged the completion of negotiations under the Trans Pacific Partnership (TPP), noting modest but important gains made for the Australian dairy industry in improving access to global markets.
Benalla banded together to raise $2000 for the Abolishing Injustice in the 21st Century (A21).
The News magazines are online - read high quality magazines in your time. Check in regularly for the latest editions.
Riverine Herald's well regarded locally produced magazines. They're now online, so you can read them whenever and wherever you like.
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.