A new marketing brand for Deniliquin was unveiled at the Deniliquin RSL Club on Tuesday.July 11, 2014 3:47am
Deniliquin will be marketed under a new brand.
The new branding image was unveiled at Deniliquin Council’s tourism forum on Tuesday.
It was developed by the Visitor Economy Advisory Board and will replace the rustic ‘Real Aussie Country’ branding launched by former tourism manager Greg Lawrence three years ago.
A number of different slogans under the new branding have been developed – Fun at the Festival, Fun in the Forest, Fun on the River and So Much Fun.
‘‘The brand will be used in our visitor guide and advertising and also on our banners at expos,’’ council manager economic and business development John Harvie said.
‘‘People have to understand it’s not just ‘Deniliquin — so much fun’ .
‘‘There hasn’t been any costs associated with the design; it was actually done by one of the board members.’’
A different ‘so much fun’ concept was released in February this year, but a difference of opinion prompted a redesign.
Mr Harvie said the new branding would only replace the Real Aussie Country and would not affect any other Deniliquin logos, including the Deniliquin Business Chamber’s iconic bunnies.
Papercut Unlimited owner and graphic designer Anthony Smith said he worked alongside fellow visitor economy board members to come up with the brand.
‘‘There was a desire for a new take and to modernise the way people see Deniliquin,’’ Mr Smith said.
‘‘The main brief was to show Deniliquin was a fun place and highlight the different types of attractions – morning sunrise orange and golden yellow to represent sunlight, light blue to represent the open skies and water, and dark blue for Deni’s friendliness.
‘‘It was developed in consultation with the whole committee. We agreed we needed something fun that also looked a bit corporate.’’
Veteran Newman to play for Dandenong once more
The Yarrawonga Pigeons defeated Corowa Rutherglen Roos by 76 points at the JC Lowe Oval in Yarrawonga.
The Aboriginal and wider community is mourning the death of revered Bangerang Aboriginal elder, Uncle John ‘‘Sandy’’ Atkinson.
AFFORDABLE housing is only one of the reasons Melbourne property buyers are zeroing in on Echuca-Moama.
AFTER 46 years of garden growing, Rochester and District Garden Club members are hanging up their spades, drying out their gloves and getting ready to watch the weeds grow.
Gift fundraiser is looking for toddler talent.
Local export Willie Wheeler dominating at VFL level
Berrigan Shire councillor Daryll Morris says he has been sickened by some of the vitriol and personal attacks to surface since the council’s proposal to redevelop Finley’s Memorial Hall and School of Arts site was revealed in October last year.
THE Heathcote Community will come together once again to honour the memory of car accident victim Georgia Edsall-French at a memorial day this Saturday.
Katamatite Lions Club held its 42nd annual handover dinner at the Boosey Creek Tavern on July 13.
Mathoura endured a harsh hammering to its playing confidence on Saturday with a 24-goal thrashing at the hands of Deniliquin Rovers.
The demand for organic milk in Australia is outstripping supply, creating an opportunity for the region’s dairy farmers.
The News magazines are online - read high quality magazines in your time. Check in regularly for the latest editions.
Riverine Herald's well regarded locally produced magazines. They're now online, so you can read them whenever and wherever you like.
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.