A new marketing brand for Deniliquin was unveiled at the Deniliquin RSL Club on Tuesday.July 11, 2014 3:47am
Deniliquin will be marketed under a new brand.
The new branding image was unveiled at Deniliquin Council’s tourism forum on Tuesday.
It was developed by the Visitor Economy Advisory Board and will replace the rustic ‘Real Aussie Country’ branding launched by former tourism manager Greg Lawrence three years ago.
A number of different slogans under the new branding have been developed – Fun at the Festival, Fun in the Forest, Fun on the River and So Much Fun.
‘‘The brand will be used in our visitor guide and advertising and also on our banners at expos,’’ council manager economic and business development John Harvie said.
‘‘People have to understand it’s not just ‘Deniliquin — so much fun’ .
‘‘There hasn’t been any costs associated with the design; it was actually done by one of the board members.’’
A different ‘so much fun’ concept was released in February this year, but a difference of opinion prompted a redesign.
Mr Harvie said the new branding would only replace the Real Aussie Country and would not affect any other Deniliquin logos, including the Deniliquin Business Chamber’s iconic bunnies.
Papercut Unlimited owner and graphic designer Anthony Smith said he worked alongside fellow visitor economy board members to come up with the brand.
‘‘There was a desire for a new take and to modernise the way people see Deniliquin,’’ Mr Smith said.
‘‘The main brief was to show Deniliquin was a fun place and highlight the different types of attractions – morning sunrise orange and golden yellow to represent sunlight, light blue to represent the open skies and water, and dark blue for Deni’s friendliness.
‘‘It was developed in consultation with the whole committee. We agreed we needed something fun that also looked a bit corporate.’’
Police are investigating a fire at a steel factory in Seymour overnight.
Moira Shire's rate notices will be reissued, and will increase, after a calculation error resulted in an estimated shortfall of more than $500,000.
Murchison and Tatura SES units were two of 26 Victoria State Emergency Service volunteer units to receive an allocation of new equipment this week as part of the annual AAMI equipment handover program.
Leitchville-Gunbower’s Lee Pollock played his 250th game last weekend - and it was a ripping match.
Julie Sands and Sheridan Clark have been kept busy, visiting Rochester recently yo dispense free coats to residents.
Kyabram's Nick Holman set to make senior AFL debut.
Fundraising for prostate cancer would seem to be a natural fit for the Australian Defence Force.
Jerilderie Shire deputy mayor Ruth McRae handed the key over for the new Rural Fire Service station last Friday.
Aommunity fair and truck show will be hosted by Heathcote Primary School next month.
Statewide roads and public transport study calls for increased governemnt funding, sparks memories of Cobram passenger rail service.
We have three single adult tickets for the October 3 and 4 event to giveaway.
A $100 million investment program will recommence following parent company Coca-Cola Amatil's decision today to invest $78 million into SPC Ardmona.
Jack Frawley remembered for his service with the 4th light horse bridge at Lone Pine, Gallipoli and the charge of Beersheba, Palestine.
- Benalla Health signs on as a White Ribbon supporter of the campaign against domestic violence
- A magnificent 98 years for Benalla arts identity
- Benalla unveils its refurbished old shire offices which are now the Civic Centre
- Support Light the Night in Benalla next month
- Poppy Smith celebrates her second birthday, having survived a heart defect.
Discover unbelievable local deals from local businesses every week in the Goulburn and Murray Valley area with Leapon.com.au!
Search properties for sale or rent across North Central Victoria and Southern NSW. Visit your local website for local homes....
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.