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Design aims to represent fun and corporate

A new marketing brand for Deniliquin was unveiled at the Deniliquin RSL Club on Tuesday.

July 11, 2014 3:47am

Deniliquin will be marketed under a new brand.

The new branding image was unveiled at Deniliquin Council’s tourism forum on Tuesday.

It was developed by the Visitor Economy Advisory Board and will replace the rustic ‘Real Aussie Country’ branding launched by former tourism manager Greg Lawrence three years ago.

A number of different slogans under the new branding have been developed – Fun at the Festival, Fun in the Forest, Fun on the River and So Much Fun.

‘‘The brand will be used in our visitor guide and advertising and also on our banners at expos,’’ council manager economic and business development John Harvie said.

‘‘People have to understand it’s not just ‘Deniliquin — so much fun’ ... that can be replaced by a range of things highlighting our attractions.

‘‘There hasn’t been any costs associated with the design; it was actually done by one of the board members.’’

A different ‘so much fun’ concept was released in February this year, but a difference of opinion prompted a redesign.

Mr Harvie said the new branding would only replace the Real Aussie Country and would not affect any other Deniliquin logos, including the Deniliquin Business Chamber’s iconic bunnies.

Papercut Unlimited owner and graphic designer Anthony Smith said he worked alongside fellow visitor economy board members to come up with the brand.

‘‘There was a desire for a new take and to modernise the way people see Deniliquin,’’ Mr Smith said.

‘‘The main brief was to show Deniliquin was a fun place and highlight the different types of attractions – morning sunrise orange and golden yellow to represent sunlight, light blue to represent the open skies and water, and dark blue for Deni’s friendliness.

‘‘It was developed in consultation with the whole committee. We agreed we needed something fun that also looked a bit corporate.’’

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