A new marketing brand for Deniliquin was unveiled at the Deniliquin RSL Club on Tuesday.July 11, 2014 3:47am
Deniliquin will be marketed under a new brand.
The new branding image was unveiled at Deniliquin Council’s tourism forum on Tuesday.
It was developed by the Visitor Economy Advisory Board and will replace the rustic ‘Real Aussie Country’ branding launched by former tourism manager Greg Lawrence three years ago.
A number of different slogans under the new branding have been developed – Fun at the Festival, Fun in the Forest, Fun on the River and So Much Fun.
‘‘The brand will be used in our visitor guide and advertising and also on our banners at expos,’’ council manager economic and business development John Harvie said.
‘‘People have to understand it’s not just ‘Deniliquin — so much fun’ .
‘‘There hasn’t been any costs associated with the design; it was actually done by one of the board members.’’
A different ‘so much fun’ concept was released in February this year, but a difference of opinion prompted a redesign.
Mr Harvie said the new branding would only replace the Real Aussie Country and would not affect any other Deniliquin logos, including the Deniliquin Business Chamber’s iconic bunnies.
Papercut Unlimited owner and graphic designer Anthony Smith said he worked alongside fellow visitor economy board members to come up with the brand.
‘‘There was a desire for a new take and to modernise the way people see Deniliquin,’’ Mr Smith said.
‘‘The main brief was to show Deniliquin was a fun place and highlight the different types of attractions – morning sunrise orange and golden yellow to represent sunlight, light blue to represent the open skies and water, and dark blue for Deni’s friendliness.
‘‘It was developed in consultation with the whole committee. We agreed we needed something fun that also looked a bit corporate.’’
Steven James Bradley found guilty of murdering Michelle Buckingham
With her effective left hand in particular, Chelsea Hanley retained the Victorian Under 17 junior welterweight title last Sunday with a convincing points decision victory.
It has been a successful year for Bega Cheese, which reflects on Tatura Milk Industries, with chair Barry Irvin announcing recently that Bega Cheese’s normalised earnings before interest, tax, depreciation and amortisation was $55.7 million and normalised profit after tax of $22 million.
STUNNING rare footage of brolga chicks in the wild has highlighted the importance of being able to deliver environmental water to a swamp near Dingee.
TIMMERING Holstein breeders Scott and Nirrelle Somerville are thrilled with the announcement of their Holstein cow Somerelle Leader Lassco as the 2015 Australian Cow of the Year.
Great Race helps a great cause
Hundreds flock to Avenel to learn a thing or three.
Tocumwal Lions Club has plans to purchase the Bowling Club site for an aged care facility, which will only happen if the merger between the Tocumwal bowls and golf clubs proceeds.
A NASTY run-in with a kangaroo on the Northern Hwy between Melbourne and Echuca has convinced one regular traveller on the road the question of a cull needs to be addressed.
Three Cobram teens have been arrested by police after they allegedly stole tractors from Cobram and Tocumwal and caused about $30 000 in damage.
Deniliquin footballers Will Shaw and Cooper Wallace (pictured) have gone head-to-head with the state’s best at the recent AFL NSW/ACT Joss Under-14 State Zone Trials in Albury.
The Australian Dairy Industry Council (ADIC) has acknowledged the completion of negotiations under the Trans Pacific Partnership (TPP), noting modest but important gains made for the Australian dairy industry in improving access to global markets.
Benalla banded together to raise $2000 for the Abolishing Injustice in the 21st Century (A21).
The News magazines are online - read high quality magazines in your time. Check in regularly for the latest editions.
Riverine Herald's well regarded locally produced magazines. They're now online, so you can read them whenever and wherever you like.
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.