A new marketing brand for Deniliquin was unveiled at the Deniliquin RSL Club on Tuesday.July 11, 2014 3:47am
Deniliquin will be marketed under a new brand.
The new branding image was unveiled at Deniliquin Council’s tourism forum on Tuesday.
It was developed by the Visitor Economy Advisory Board and will replace the rustic ‘Real Aussie Country’ branding launched by former tourism manager Greg Lawrence three years ago.
A number of different slogans under the new branding have been developed – Fun at the Festival, Fun in the Forest, Fun on the River and So Much Fun.
‘‘The brand will be used in our visitor guide and advertising and also on our banners at expos,’’ council manager economic and business development John Harvie said.
‘‘People have to understand it’s not just ‘Deniliquin — so much fun’ .
‘‘There hasn’t been any costs associated with the design; it was actually done by one of the board members.’’
A different ‘so much fun’ concept was released in February this year, but a difference of opinion prompted a redesign.
Mr Harvie said the new branding would only replace the Real Aussie Country and would not affect any other Deniliquin logos, including the Deniliquin Business Chamber’s iconic bunnies.
Papercut Unlimited owner and graphic designer Anthony Smith said he worked alongside fellow visitor economy board members to come up with the brand.
‘‘There was a desire for a new take and to modernise the way people see Deniliquin,’’ Mr Smith said.
‘‘The main brief was to show Deniliquin was a fun place and highlight the different types of attractions – morning sunrise orange and golden yellow to represent sunlight, light blue to represent the open skies and water, and dark blue for Deni’s friendliness.
‘‘It was developed in consultation with the whole committee. We agreed we needed something fun that also looked a bit corporate.’’
Benalla coach Luke Morgan is looking forward to the task of leading the Goulburn Valley's interleague team next year.
The first preliminary final on Saturday saw the Tungamah seniors start their campaign against Waaia at the Rennie Recreation Reserve.
The Aboriginal and wider community is mourning the death of revered Bangerang Aboriginal elder, Uncle John ‘‘Sandy’’ Atkinson.
PEOPLE who attended Echuca-Moama’s drug forum this week will think twice before taking ice.
TRUCKS, cars and vintage machinery took over Rochester Recreation Reserve on Tuesday last week.
KYABRAM’S Margaret and Leonard Flint have come a long way since meeting in the early 1950s.
Avenel win over Nagambie to take top spot
Berrigan Shire councillor Daryll Morris says he has been sickened by some of the vitriol and personal attacks to surface since the council’s proposal to redevelop Finley’s Memorial Hall and School of Arts site was revealed in October last year.
YOU probably wouldn’t expect to find an intensive care nurse running an award winning hotel and brewery, but that’s exactly what you will find when you visit Tooborac.
The preparations for the 10th Cobram Swap Meet have been given a boost with a brand new line marker. The Rotary Club of Cobram, which organise the swap meet, applied for a volunteer grant from the Federal Government, from which it received $4600.
At 77 years of age, popular local golfer Paul ‘Tango’ has claimed his second hole-in-one.
Tuesday, August 16
The News magazines are online - read high quality magazines in your time. Check in regularly for the latest editions.
Riverine Herald's well regarded locally produced magazines. They're now online, so you can read them whenever and wherever you like.
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.