After successful launches of pasta and sauce and two vintages of Faire Ferments cider grown from Kyabram pears, the GV Food Co-operative has been working with Darren and Tarnia Hayes and their staff from the Big Strawberry in Koonoomoo.CATHY WALKER July 29, 2014 3:02am
After successful launches of pasta and sauce and two vintages of Faire Ferments cider grown from Kyabram pears, the GV Food Co-operative has been working with Darren and Tarnia Hayes and their staff from the Big Strawberry in Koonoomoo.
They will release a strawberry liqueur, a traditional strawberry jam and an innovative savoury strawberry spread on August 12.
‘‘There is no doubt this has been worth the wait,’’ co-op chair Helen Hubble said.
‘‘This is our third attempt to build products from Goulburn Valley food .
Public officer for the co-op Les Cameron described the range as the ‘‘tip of the iceberg’’.
He described the Big Strawberry as typical of what his members were seeing across the wider Goulburn Valley.
‘‘Everywhere we go we find farmers adding value to what they grow. There are fabulous sauces, spreads, jams and pestos being created in high class premises every day in the valley. Sadly they very seldom get to the people who would love them,’’ Mr Cameron said.
Ms Hubble said the co-op aimed to get the Big Strawberry products into 50 retailers on August 12 so that people across the valley and Melbourne could begin to enjoy the products that the Hayes family had grown, designed and developed.
‘‘For the folks at Big Strawberry that will be a 5000 per cent increase in distribution,’’ Nick Mioni, a food technologist and co-op member, said.
‘‘Instead of just the happy travellers who find goodies at Koonoomoo we can provide great satisfaction for people within 300 food kilometres in every direction.’’
The products will be displayed in the 50 retailers on boxes made in the Men’s Shed at Kyabram with a distinctive encouragement to buy foods from the Goulburn Valley.
‘‘The products are good, locally grown and made, and they make jobs for local people,’’ Big Strawberry owner Darren Hayes said.
‘‘We are expecting to double our capacity and get products into Hong Kong over the next few months.
‘‘The efforts of the GV Food Co-operative have been very encouraging for us and we believe we can help make a bright food future for the area.’’
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