Gumboots are a click away for Echuca residents.ALEXANDRA BATHMAN June 24, 2014 3:30am
Echuca-owned business Aussie Gumboots closed its front door to open a window of a different kind.
Despite the use of the internet among consumers, the latest statistics show less than half of Australian businesses have an online presence.
While only a small number of businesses are taking advantage of the online market, Aussie Gumboots has ditched the shopfront in favour of online retail.
Business owner Ian Phillips, 60, said he was surprised by the influx of online shoppers.
‘‘I didn’t think it would work. My wife Nina first came up with the idea three years ago and I said, ‘You’ve got to be joking’,’’ Mr Phillips said.
‘‘I think she was more up with it all.’’
The business’ foundation goes back before the internet existed — way back to 1874 when Victoria’s population boomed from 430
Mr Phillips’ great-great-grandfather was a cobbler and took advantage of the extra pairs of shoes needed by migrating from England to Melbourne.
‘‘I’m not philosophical about it. I just happened to have grown up with shoes,’’ Mr Phillips said.
The family business slowly sold parts of the brand to businesses such as Rivers and Riverina Shoes in Echuca.
‘‘Over the years, the family has made every sort of shoe. We were then left with gumboots,’’ Mr Phillips said.
Aussie Gumboots now sells gumboot designs suitable for farmers, fashionistas and all members of the family, and wholesales to other companies in Australia and New Zealand.
The Phillipses design the boots to be manufactured offshore in China, allowing the business to have an extensive range.
‘‘We have such a huge variety and the local store can’t afford to have all the products in-store,’’ Mr Phillips said.
‘‘People can’t access stores in many parts of the nation such as the Northern Territory, but the consumer is happy to buy online.’’
However, running an online store wasn’t as simple as a click of a button for the Phillipses.
‘‘The biggest challenge is online stores are seven days a week. If I don’t work over the weekend I’ll be snowed under.’’
After rising at 3
Two young boys flown to Melbourne on Wednesday night are still in critical and serious conditions after a Shepparton house fire.
Moira Shire's rate notices will be reissued, and will increase, after a calculation error resulted in an estimated shortfall of more than $500,000.
Murchison and Tatura SES units were two of 26 Victoria State Emergency Service volunteer units to receive an allocation of new equipment this week as part of the annual AAMI equipment handover program.
Stephen Arthur has been reappointed as the Bloods' senior coach for season 2015
Leading Senior Constable Chris Goyne has joined the team at the Rochester police station.
Kyabram's Nick Holman set to make senior AFL debut.
Fundraising for prostate cancer would seem to be a natural fit for the Australian Defence Force.
Jerilderie Shire deputy mayor Ruth McRae handed the key over for the new Rural Fire Service station last Friday.
Aommunity fair and truck show will be hosted by Heathcote Primary School next month.
Statewide roads and public transport study calls for increased governemnt funding, sparks memories of Cobram passenger rail service.
A win against Moama tomorrow is the only possible option for the Rams to play finals in 2014.
A $100 million investment program will recommence following parent company Coca-Cola Amatil's decision today to invest $78 million into SPC Ardmona.
Jack Frawley remembered for his service with the 4th light horse bridge at Lone Pine, Gallipoli and the charge of Beersheba, Palestine.
- Benalla Health signs on as a White Ribbon supporter of the campaign against domestic violence
- A magnificent 98 years for Benalla arts identity
- Benalla unveils its refurbished old shire offices which are now the Civic Centre
- Support Light the Night in Benalla next month
- Poppy Smith celebrates her second birthday, having survived a heart defect.
Discover unbelievable local deals from local businesses every week in the Goulburn and Murray Valley area with Leapon.com.au!
Search properties for sale or rent across North Central Victoria and Southern NSW. Visit your local website for local homes....
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.