Gumboots are a click away for Echuca residents.ALEXANDRA BATHMAN June 24, 2014 3:30am
Echuca-owned business Aussie Gumboots closed its front door to open a window of a different kind.
Despite the use of the internet among consumers, the latest statistics show less than half of Australian businesses have an online presence.
While only a small number of businesses are taking advantage of the online market, Aussie Gumboots has ditched the shopfront in favour of online retail.
Business owner Ian Phillips, 60, said he was surprised by the influx of online shoppers.
‘‘I didn’t think it would work. My wife Nina first came up with the idea three years ago and I said, ‘You’ve got to be joking’,’’ Mr Phillips said.
‘‘I think she was more up with it all.’’
The business’ foundation goes back before the internet existed — way back to 1874 when Victoria’s population boomed from 430
Mr Phillips’ great-great-grandfather was a cobbler and took advantage of the extra pairs of shoes needed by migrating from England to Melbourne.
‘‘I’m not philosophical about it. I just happened to have grown up with shoes,’’ Mr Phillips said.
The family business slowly sold parts of the brand to businesses such as Rivers and Riverina Shoes in Echuca.
‘‘Over the years, the family has made every sort of shoe. We were then left with gumboots,’’ Mr Phillips said.
Aussie Gumboots now sells gumboot designs suitable for farmers, fashionistas and all members of the family, and wholesales to other companies in Australia and New Zealand.
The Phillipses design the boots to be manufactured offshore in China, allowing the business to have an extensive range.
‘‘We have such a huge variety and the local store can’t afford to have all the products in-store,’’ Mr Phillips said.
‘‘People can’t access stores in many parts of the nation such as the Northern Territory, but the consumer is happy to buy online.’’
However, running an online store wasn’t as simple as a click of a button for the Phillipses.
‘‘The biggest challenge is online stores are seven days a week. If I don’t work over the weekend I’ll be snowed under.’’
After rising at 3
Shepparton’s Declo Bisimwa firmly believes education is the key to a better life.
Beautiful weather greeted Tungamah residents for the 18th running of the Tungamah Lions Ten Thousand on Sunday.
When Keith and Marion Grumley and their growing family moved to Tatura on January 18, 1968, little did they know that it would be the start of a long and lasting connection to the town.
Garners Boxing Gym in Echuca is encouraging young people to get active with weekly boxing/cardio classes.
Rochester Rotary Club has celebrated its 50th birthday in style.
Sorting future of Campaspe pools
A theatre production with a difference is coming to Seymour.
Local athletes will go head-to-head with some of the best competitors from around the world in swimming and athletics in December.
District residents and visitors will be able to enjoy some of the region’s most beautiful private gardens on Sunday.
The 116th annual Cobram Show went off with a bang at the weekend, drawing in crowds from far and wide for two days of fun.
Tomorrow is a Total Fire Ban day in Deniliquin, meaning no fires can be lit in the open and all fire permits are suspended.
Fifty new full-time jobs will be created at Tatura with a multimillion-dollar expansion of the abattoirs expected to be announced today.
Remembering Australian political giant Gough Whitlam who once called on Benalla police to stop then Treasurer Frank Crean on his journey up the Hume to phone the PM.
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