Woolworths supermarkets throughout Australia are featuring the Jamie Oliver advertising campaign — but growers claim they are being asked to contribute a fee towards the campaign.CATHY WALKER June 17, 2014 3:10am
AUSVEG claims Woolworths is putting pressure on growers by asking for a levy to fund a new Jamie Oliver advertising campaign, but the supermarket contends the fee is voluntary.
The vegetable growers’ peak body has challenged the Australian Competition and Consumer Commission to investigate the behaviour of Woolworths, which is seeking what it described as ‘‘enormous contributions’’ from horticulturalists to pay for the supermarket giant’s touted Jamie Oliver campaign.
It has also written to the celebrity chef urging him to ask Woolworths to remove the fee that would cost one large supplier $300
‘‘Growers have approached AUSVEG and given us the information confidentially to give them anonymity — that’s how frightened they are about putting their head up on this one,’’ AUSVEG acting chief executive William Churchill said.
‘‘It’s astounding for a company that posted a $1.32
AUSVEG has claimed Woolworths demanded hundreds of thousands of dollars from individual growers to fund the campaign in the form of a new 40¢ per crate charge on top of the 2.5 to five per cent fee growers are already required to pay Woolworths for it to market and promote their produce.
Woolworths claimed half its suppliers had opted to pay the ‘‘voluntary’’ fee.
‘‘AUSVEG is alarmed at the way that Woolworths is squeezing its suppliers for more cash and are outraged at the way that the company is behaving,’’ Mr Churchill said.
Growers around the country are frightened that if they do not comply with these requests to fund the campaign their business with the country’s biggest supermarket will be blacklisted and they will start to receive fewer orders for produce, or be struck out altogether.
Mr Churchill said growers were questioning how the additional levy money would be spent but Woolworths would not be drawn.
‘‘It’s reasonable for any farmer to be concerned when this basic information is not provided,’’ Mr Churchill said.
‘‘Australia’s farmers cannot afford to fund Woolworths’ marketing campaigns and expectations that growers should contribute more are totally unreasonable.’’
Police are diverting traffic following a two-car crash at the intersection of Fryers and Welsford St, Shepparton.
Mulwala’s own motor racing sensation Steve ‘Harro’ Harrison has won the 2014 Victorian Super Tin Tops Championship.
Jody Vincitorio and the boys at JVs Paint and Panel were at it again at this year’s Shepparton Springnats Autofest, taking out a number of awards.
An influx of revellers, including members of the Bandidos Outlaw Motorcycle Gang, were the target of more than 20 extra police who flooded Echuca’s streets at the weekend.
Four people, including a father and his two children, were fined more than $18,000 for their role in an alcohol-fuelled brawl at a Lockington party earlier this year which ended in a teenager beaten up and forced into a dog cage.
New faces for Girgarre FNC
Noel Roberts bought the Telegraph for the first time recently - and it helped solve a 72-year family mystery.
Firefighters were able to save a Finley property's buildings after a large stack of hay bales went up in flames on Monday.
Singing voices were put to the test across the district on the weekend with Carols by Candlelight events in Heathcote and Axedale.
Tragic circumstances for a local family leads to support through community Christmas hamper.
A woman posing as a nurse in a nursing home has been arrestred by Deniliquin Police.
Bungeet farmer, Doug James, lost about 1000 head of sheep in a fire that rapidly burnt through his farm on Tuesday afternoon.
21-yr-old Warrenbayne cricket captain Travis King and his 15-yr-old brother Wade have been selected to play for Victoria in the Imparja Cup.
Discover unbelievable local deals from local businesses every week in the Goulburn and Murray Valley area with Leapon.com.au!
Search properties for sale or rent across North Central Victoria and Southern NSW. Visit your local website for local homes....
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.