Woolworths supermarkets throughout Australia are featuring the Jamie Oliver advertising campaign — but growers claim they are being asked to contribute a fee towards the campaign.CATHY WALKER June 17, 2014 3:10am
AUSVEG claims Woolworths is putting pressure on growers by asking for a levy to fund a new Jamie Oliver advertising campaign, but the supermarket contends the fee is voluntary.
The vegetable growers’ peak body has challenged the Australian Competition and Consumer Commission to investigate the behaviour of Woolworths, which is seeking what it described as ‘‘enormous contributions’’ from horticulturalists to pay for the supermarket giant’s touted Jamie Oliver campaign.
It has also written to the celebrity chef urging him to ask Woolworths to remove the fee that would cost one large supplier $300
‘‘Growers have approached AUSVEG and given us the information confidentially to give them anonymity — that’s how frightened they are about putting their head up on this one,’’ AUSVEG acting chief executive William Churchill said.
‘‘It’s astounding for a company that posted a $1.32
AUSVEG has claimed Woolworths demanded hundreds of thousands of dollars from individual growers to fund the campaign in the form of a new 40¢ per crate charge on top of the 2.5 to five per cent fee growers are already required to pay Woolworths for it to market and promote their produce.
Woolworths claimed half its suppliers had opted to pay the ‘‘voluntary’’ fee.
‘‘AUSVEG is alarmed at the way that Woolworths is squeezing its suppliers for more cash and are outraged at the way that the company is behaving,’’ Mr Churchill said.
Growers around the country are frightened that if they do not comply with these requests to fund the campaign their business with the country’s biggest supermarket will be blacklisted and they will start to receive fewer orders for produce, or be struck out altogether.
Mr Churchill said growers were questioning how the additional levy money would be spent but Woolworths would not be drawn.
‘‘It’s reasonable for any farmer to be concerned when this basic information is not provided,’’ Mr Churchill said.
‘‘Australia’s farmers cannot afford to fund Woolworths’ marketing campaigns and expectations that growers should contribute more are totally unreasonable.’’
Shepparton’s Declo Bisimwa firmly believes education is the key to a better life.
Beautiful weather greeted Tungamah residents for the 18th running of the Tungamah Lions Ten Thousand on Sunday.
When Keith and Marion Grumley and their growing family moved to Tatura on January 18, 1968, little did they know that it would be the start of a long and lasting connection to the town.
Garners Boxing Gym in Echuca is encouraging young people to get active with weekly boxing/cardio classes.
Rochester Rotary Club has celebrated its 50th birthday in style.
Sorting future of Campaspe pools
A theatre production with a difference is coming to Seymour.
Local athletes will go head-to-head with some of the best competitors from around the world in swimming and athletics in December.
District residents and visitors will be able to enjoy some of the region’s most beautiful private gardens on Sunday.
The 116th annual Cobram Show went off with a bang at the weekend, drawing in crowds from far and wide for two days of fun.
Tomorrow is a Total Fire Ban day in Deniliquin, meaning no fires can be lit in the open and all fire permits are suspended.
Fifty new full-time jobs will be created at Tatura with a multimillion-dollar expansion of the abattoirs expected to be announced today.
Remembering Australian political giant Gough Whitlam who once called on Benalla police to stop then Treasurer Frank Crean on his journey up the Hume to phone the PM.
Discover unbelievable local deals from local businesses every week in the Goulburn and Murray Valley area with Leapon.com.au!
Search properties for sale or rent across North Central Victoria and Southern NSW. Visit your local website for local homes....
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.