Woolworths supermarkets throughout Australia are featuring the Jamie Oliver advertising campaign — but growers claim they are being asked to contribute a fee towards the campaign.CATHY WALKER June 17, 2014 3:10am
AUSVEG claims Woolworths is putting pressure on growers by asking for a levy to fund a new Jamie Oliver advertising campaign, but the supermarket contends the fee is voluntary.
The vegetable growers’ peak body has challenged the Australian Competition and Consumer Commission to investigate the behaviour of Woolworths, which is seeking what it described as ‘‘enormous contributions’’ from horticulturalists to pay for the supermarket giant’s touted Jamie Oliver campaign.
It has also written to the celebrity chef urging him to ask Woolworths to remove the fee that would cost one large supplier $300
‘‘Growers have approached AUSVEG and given us the information confidentially to give them anonymity — that’s how frightened they are about putting their head up on this one,’’ AUSVEG acting chief executive William Churchill said.
‘‘It’s astounding for a company that posted a $1.32
AUSVEG has claimed Woolworths demanded hundreds of thousands of dollars from individual growers to fund the campaign in the form of a new 40¢ per crate charge on top of the 2.5 to five per cent fee growers are already required to pay Woolworths for it to market and promote their produce.
Woolworths claimed half its suppliers had opted to pay the ‘‘voluntary’’ fee.
‘‘AUSVEG is alarmed at the way that Woolworths is squeezing its suppliers for more cash and are outraged at the way that the company is behaving,’’ Mr Churchill said.
Growers around the country are frightened that if they do not comply with these requests to fund the campaign their business with the country’s biggest supermarket will be blacklisted and they will start to receive fewer orders for produce, or be struck out altogether.
Mr Churchill said growers were questioning how the additional levy money would be spent but Woolworths would not be drawn.
‘‘It’s reasonable for any farmer to be concerned when this basic information is not provided,’’ Mr Churchill said.
‘‘Australia’s farmers cannot afford to fund Woolworths’ marketing campaigns and expectations that growers should contribute more are totally unreasonable.’’
Nathalia Football Club players saved a 60-year-old man after his car went into a creek.
After building his form in a consistent effort during the past 12 months, Mulwala double trap shooter James Willett has staked his claim on possible Olympic gold after taking out the ISSF World Cup last week.
The Aboriginal and wider community is mourning the death of revered Bangerang Aboriginal elder, Uncle John ‘‘Sandy’’ Atkinson.
BIBLE which has been used in Echuca for the past 144 years will be rededicated at a special service in the Hare St Uniting Church on Sunday morning.
ROCHESTER V/Line travellers can now buy tickets in their home town again.
Lions Club charity money was stolen from a Kyabram barbershop Tuesday morning.
Seymour suffers disappointing loss to Euroa
Barooga transport owner-operator Glen Kearney says he is relieved the Federal Government has abolished the Road Safety Remuneration Tribunal.
DESPITE criticism from within the community over a perceived lack of use, the O’Keefe Rail Trail has enjoyed good traffic over the past couple of weeks, with more to come.
he success of the 2015 Barooga Sports Classic Pairs event has made the organisers the worthy recipient of the Berrigan Shire’s Event Management award at the Berrigan Shire Business and Environment Awards.
School fundraises for student with leukaemia.
Australian Dairy Farmers Limited has expressed disappointment at the announcement made by Murray Goulburn Co-operative about their revised opening milk price.
The News magazines are online - read high quality magazines in your time. Check in regularly for the latest editions.
Riverine Herald's well regarded locally produced magazines. They're now online, so you can read them whenever and wherever you like.
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.