Woolworths supermarkets throughout Australia are featuring the Jamie Oliver advertising campaign — but growers claim they are being asked to contribute a fee towards the campaign.CATHY WALKER June 17, 2014 3:10am
AUSVEG claims Woolworths is putting pressure on growers by asking for a levy to fund a new Jamie Oliver advertising campaign, but the supermarket contends the fee is voluntary.
The vegetable growers’ peak body has challenged the Australian Competition and Consumer Commission to investigate the behaviour of Woolworths, which is seeking what it described as ‘‘enormous contributions’’ from horticulturalists to pay for the supermarket giant’s touted Jamie Oliver campaign.
It has also written to the celebrity chef urging him to ask Woolworths to remove the fee that would cost one large supplier $300
‘‘Growers have approached AUSVEG and given us the information confidentially to give them anonymity — that’s how frightened they are about putting their head up on this one,’’ AUSVEG acting chief executive William Churchill said.
‘‘It’s astounding for a company that posted a $1.32
AUSVEG has claimed Woolworths demanded hundreds of thousands of dollars from individual growers to fund the campaign in the form of a new 40¢ per crate charge on top of the 2.5 to five per cent fee growers are already required to pay Woolworths for it to market and promote their produce.
Woolworths claimed half its suppliers had opted to pay the ‘‘voluntary’’ fee.
‘‘AUSVEG is alarmed at the way that Woolworths is squeezing its suppliers for more cash and are outraged at the way that the company is behaving,’’ Mr Churchill said.
Growers around the country are frightened that if they do not comply with these requests to fund the campaign their business with the country’s biggest supermarket will be blacklisted and they will start to receive fewer orders for produce, or be struck out altogether.
Mr Churchill said growers were questioning how the additional levy money would be spent but Woolworths would not be drawn.
‘‘It’s reasonable for any farmer to be concerned when this basic information is not provided,’’ Mr Churchill said.
‘‘Australia’s farmers cannot afford to fund Woolworths’ marketing campaigns and expectations that growers should contribute more are totally unreasonable.’’
The late Margaret 'Dharrul' Wirrpanda has joined Mooroopna's Alf 'Uncle Boydie' Turner as an inductee this year into the Victorian Indigenous Honour Roll.
Paradise Queen owner Travis Smith is preparing to take on hundreds of runners at this year’s Yarrawonga Mulwala Multisport Festival to be held on October 18-19.
Goulburn Valley Fins and Fenders Car Club is getting ready to host its second annual Show and Shine event at Tatura Racecourse on Saturday, October 18.
Residents are being warned they could face severe penalties if out of control burn-offs damaged someone else’s property.
The Nanneella hall and recreation reserve committee is inviting everyone to join its clearance sale on October 25.
National Party ticket up for grabs
Developer of the Elloura estate wants to build another road to Buckley Park among other changes.
Terry Hogan has stood down as Mayor of Jerilderie Shire due to an ongoing battle with cancer.
Heathcote Community House staff are encouraging people to send a postcard to show their support.
Minister for Local Government and Aboriginal Affairs Tim Bull visits Cobram to assist councils and incumbent MP.
Keen Deni Ute Muster fans rolled into town early for the weekend's event.
The only consistent thing about frost damage in crops was its random nature, a cropping expert told his field day audience at Finley last Friday.
Last week's Coledale poll dorset stud ram sale was the best in the stud's 45-year history.
Discover unbelievable local deals from local businesses every week in the Goulburn and Murray Valley area with Leapon.com.au!
Search properties for sale or rent across North Central Victoria and Southern NSW. Visit your local website for local homes....
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.