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Tourism restructure takes shape

New Cobram Barooga tourism offerings have been flagged by council's new tourism officers.

TONI BRIENT March 19, 2014 4:15am

Moira Shire Council's new tourism development officer Louise Munk Klint (left) and tourism support officer Kyla Carpinelli.


 

New walking tracks, a recreational fishing brochure, increased visitor numbers and a bigger Easter River Beaches Festival are all on the table for Cobram Barooga, says Moira Shire Council’s new tourism team.

Tourism development officer Louise Munk Klint and tourism support officer Kyla Carpinelli were hired by council in January to head the restructure of tourism governance and funding across the shire.

As part of the plan, the shire’s four local tourism associations, including Cobram Barooga Business and Tourism Development group, were required to submit business plan proposals to secure funding from council.

Dr Munk Klint said council had received draft proposals from all four groups, and would spend the next month working with group members to finalise the proposals.

‘‘We will have to go through a process to ensure they’re up to the quality that we’re looking for and with the amount of detail we’re looking for,’’ Dr Munk Klint said.

‘‘They’re quite broad in terms of where they’ve sort of just (written), ‘This is the funding we’ve applied for,’ but not allocated it yet to individual projects.

‘‘I want the local tourism associations to write a report back and say, ‘This is where we spent the money and this is how we’ve achieved it’.

‘‘So there has to be some performance indicators that they can report back on, so we know the money was well spent.’’

Dr Munk Klint and Mrs Carpinelli would not confirm how much funding or exactly what projects were listed in the CBBTD draft business plan, but confirmed it included developing tourism signage in the district and ‘‘growing’’ the Easter River Beaches Festival.

Dr Munk Klint also said she hoped to increase the approximately 90000 visitors to Cobram Barooga last year.

‘‘We will definitely look at marketing (and) infrastructure development,’’ she said.

‘‘What are the gaps within the shire where we can better the tourism experience?

‘‘Whether it’s looking at the current tracks and trails; can we improve what they look like with the signage and how it’s been promoted, or are there any other sort of infrastructure we can support?’’

She said she would like to develop a recreational fishing brochure similar to one produced during her previous position as a strategic initiatives officer at Gannawarra Shire Council.

She said the brochure featured recreational fishing locations, types of species to be caught in the area, facilities available and information on fishing licences and requirements.

CBBTD chairman Paul Gemmill declined to comment on the business plan.

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