The family of a 20-year-old woman who died in a car crash in December has launched a campaign to tell people about the dangers of texting while driving.JEMIMA LEWIS January 30, 2013 5:00am
Vicki Richardson with a picture of her daughter Brooke who died in a car crash near Cobram in December.
Don’t text and drive — it’s a commonsense message that has exploded across social media in the past week.
The message pays tribute to 20-year-old hairdresser Brooke Richardson, who died in a tragic accident due to texting in December.
Brooke’s mother Vicki uploaded a YouTube video relating to the newly established ‘‘Don’t Txt-n-Drive’’ campaign last week.
This video, along with a website, sends out the campaign’s simple tagline — ‘‘don’t txt-n-drive’’.
Ms Richardson has been pleasantly surprised at the response to the campaign.
She said what started as a promotion to raise awareness had snowballed.
‘‘I haven’t had to contact anyone — I’ve got people everywhere coming to me,’’ she said.
She hopes to attract attention from transport organisations and companies over time.
Ms Richardson and her family are running the awareness campaign to simply do its job — to stop drivers from using their mobiles to text while behind the wheel.
‘‘There are so many ads for drink-driving, using drugs and speeding, but there is nothing on texting,’’ she said.
‘‘We need to get it out there.’’
Donation boxes will eventually be set up selling stickers and awareness pins.
‘‘We would love to have some set up around Cobram,’’ she said.
Brooke was a new hairdresser at Cobram’s Osroc hair salon.
On December 4, she was driving from her family home in Mulwala to Cobram for work when she crashed into a tree.
Brooke had been working at the Cobram salon for about six weeks.
Ms Richardson said the job had provided a much-needed fresh start for Brooke.
‘‘This job was the start of something new,’’ she said.
‘‘It was the happiest she had ever been — being over there in Cobram was the best thing to happen to her.’’
Ms Richardson emphasised how the simplest change to driving habits could prevent a tragedy.
‘‘People always think, ‘It won’t happen to me’,’’ she said.
‘‘But it can — and it takes just five seconds.’’
She encourages people to think about the difference five minutes can make.
‘‘Brooke was 5
‘‘She could have waited until she got to work (to text).’’
The awareness campaign is quickly gaining momentum — and Ms Richardson said her daughter’s legacy would forever live on through its message.
‘‘I have to be strong — I don’t want to be sad my whole life,’’ she said.
‘‘I want to make her proud and do the ultimate for her.’’
Mrs Richardson is sure that Brooke is lending a hand.
‘‘It’s funny how things happen — I’m sure she’s doing something from up there,’’ she said.
The video can be found at www.youtube.com/watch?v=P8pdU06Vtto and had received almost 7000 views yesterday.
Mooroopna Park Primary School principal Hayden Beaton has wasted no time improved his former school's student numbers.
The Yarrawonga Chronicle and Travel and Cruise Yarrawonga are offering shoppers a chance to win an incredible cruise package this summer.
Last week Victorian Collections passed a major milestone, with the 50000th historical object record from the state’s heritage collections uploaded to the site.
Echuca branch of the Ulysses Club is carrying out its annual toy run on November 29.
Rochester Secondary College student Georgia Mundie will perform at an Equitana exhibition in Melbourne.
Fourteen parties and 37 candidates will contest the Northern Victoria Region for the Victorian upper house at the November 29 election, with the Democratic Labour Party (DLP) claiming the top billing on the ballot paper.
Playgroup of the Month for November.
Andrew Richardson and Matt Jackson have been appointed co-coaches of Finley's senior football side.
Two new Neighbourhood Safer Places for the Pyalong and Tooborac communities have been announced.
Runners from the Sri Chinmoy Peace Oneness-Home Peace Run visit local students to share message of goodwill.
Deniliquin’s Luke Harrington is hoping to start a horse riding club for people with a disability.
South African course builder Brian Lavery, now based in Melbourne, set a testing track for the Hunter Group World Cup Showjumping Qualifier on Saturday that brought some of the sport’s big names undone.
Scott Upston had a decorated career as a paralympic coach before moving to Benalla this year.
Discover unbelievable local deals from local businesses every week in the Goulburn and Murray Valley area with Leapon.com.au!
Search properties for sale or rent across North Central Victoria and Southern NSW. Visit your local website for local homes....
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.