The family of a 20-year-old woman who died in a car crash in December has launched a campaign to tell people about the dangers of texting while driving.JEMIMA LEWIS January 30, 2013 5:00am
Vicki Richardson with a picture of her daughter Brooke who died in a car crash near Cobram in December.
Don’t text and drive — it’s a commonsense message that has exploded across social media in the past week.
The message pays tribute to 20-year-old hairdresser Brooke Richardson, who died in a tragic accident due to texting in December.
Brooke’s mother Vicki uploaded a YouTube video relating to the newly established ‘‘Don’t Txt-n-Drive’’ campaign last week.
This video, along with a website, sends out the campaign’s simple tagline — ‘‘don’t txt-n-drive’’.
Ms Richardson has been pleasantly surprised at the response to the campaign.
She said what started as a promotion to raise awareness had snowballed.
‘‘I haven’t had to contact anyone — I’ve got people everywhere coming to me,’’ she said.
She hopes to attract attention from transport organisations and companies over time.
Ms Richardson and her family are running the awareness campaign to simply do its job — to stop drivers from using their mobiles to text while behind the wheel.
‘‘There are so many ads for drink-driving, using drugs and speeding, but there is nothing on texting,’’ she said.
‘‘We need to get it out there.’’
Donation boxes will eventually be set up selling stickers and awareness pins.
‘‘We would love to have some set up around Cobram,’’ she said.
Brooke was a new hairdresser at Cobram’s Osroc hair salon.
On December 4, she was driving from her family home in Mulwala to Cobram for work when she crashed into a tree.
Brooke had been working at the Cobram salon for about six weeks.
Ms Richardson said the job had provided a much-needed fresh start for Brooke.
‘‘This job was the start of something new,’’ she said.
‘‘It was the happiest she had ever been — being over there in Cobram was the best thing to happen to her.’’
Ms Richardson emphasised how the simplest change to driving habits could prevent a tragedy.
‘‘People always think, ‘It won’t happen to me’,’’ she said.
‘‘But it can — and it takes just five seconds.’’
She encourages people to think about the difference five minutes can make.
‘‘Brooke was 5
‘‘She could have waited until she got to work (to text).’’
The awareness campaign is quickly gaining momentum — and Ms Richardson said her daughter’s legacy would forever live on through its message.
‘‘I have to be strong — I don’t want to be sad my whole life,’’ she said.
‘‘I want to make her proud and do the ultimate for her.’’
Mrs Richardson is sure that Brooke is lending a hand.
‘‘It’s funny how things happen — I’m sure she’s doing something from up there,’’ she said.
The video can be found at www.youtube.com/watch?v=P8pdU06Vtto and had received almost 7000 views yesterday.
The Mooroopna branch of Red Cross has celebrated 100 years of service to the local community.
The Tungamah Football Netball Club has completed a fairytale season to clinch the Picola and District Football Netball League South East Premiership with an emphatic 106 point win over the Katamatite Tigers at Tungamah.
Billed as ‘Fabulous Flowers and Fine Food’, Tatura’s Anglican Church Parish had a successful fundraiser on Thursday, September 4.
If you see smoke coming from Barmah this week, it's most likely planned burns which are taking place to reduce bushfire risk.
David and Katrina Christie’s Nanneella dairy farm is now home to one of the biggest sheds in the district, a 160m by 37m monster.
Don’t write Ky off yet, says coach ahead of preliminary final
Seymour event packs out St Mary's College on Saturday night.
Star Tocumwal defender took her club's A grade best and fairest award last weekend, adding to her 2014 PDNL medal.
Mia Mia Cricket Club is about to field its first cricket team since 2001
MP, District Govvernor among the honured guests welcoming in a half-century of service to community.
Breakout seasons from Deni Rovers Jamie Thorpe and Nick Hay have seen the pair rewarded with respective best and fairest titles.
Riverina farm advisers and their grain-growing clients who have been affected by recent severe frosts will gather in Finley this Friday, September 26, to discuss the situation.
More than 320 000 foxes and 1500 wild dogs had been eradicated under the bounty scheme in the past three years.
- Motorcycle ride raises money for cancer charity
- Leukaemia patients come together to support Light the Night Benalla
- Permit sought for a clay target shooting range at a disused quarry at Baddaginnie
- Acclaimed pastry chef returns to Benalla
- Benalla resident on journey to help others with mental illness
Discover unbelievable local deals from local businesses every week in the Goulburn and Murray Valley area with Leapon.com.au!
Search properties for sale or rent across North Central Victoria and Southern NSW. Visit your local website for local homes....
Search for published and unpublished photos from McPherson Media Group newspapers and magazines. All our photos are available to purchase.
Place an advertisement in any one of McPherson Media Group's local newspapers.