These summer holidays saw more visitors opting to spend their holidays in the Moira Shire than during the same period last year.February 22, 2013 4:55am
These summer holidays saw more visitors opting to spend their holidays in the Moira Shire than during the same period last year.
Sun Country on the Murray executive officer Merran Socha said there had definitely been an increase in the percentage of new campers.
‘‘We all know about the generational camper who has been coming here for years and years, but about 25 per cent of those campers we surveyed were spending their holidays here for the first or second time,’’ she said.
‘‘Hopefully the marketing we’re doing has helped as well as going to the campervan shows.
‘‘We have definitely seen a shift in the demographic (of the people who holiday in the Moira Shire).
‘‘We are getting more people from South Melbourne and the Eastern suburbs.
‘‘This information will help us with the positioning of our billboards (advertisements).’’
She said it was encouraging to see more families with young children choosing to spend their Christmas holidays in the shire, citing the river and water sports as a prime attraction.
‘‘We’ve tried leaving the surveys at the motels, but actually getting out and talking to the campers is the most effective way of gathering information about who is coming here and why,’’ she said.
The floods had a considerable impact on the region and resulted in a temporary downturn in tourism, so those who work to promote tourism in the area were pleased to report a busy summer holiday period for 2012-13.
A newly completed rail trail through a wildlife haven near Murchison is proving popular with the region's cyclists, walkers and horseriders.
Perfect weather forecasted this weekend will please the many boating enthusiasts registered for the inaugural Lake Mulwala Boat Muster to be held on Saturday.
A dairy cow has died from the disease anthrax in the Tatura region.
Campaspe Shire still does not have an alternative to the Moama slipway more than two years after obtaining permits to build a dry dock at the Port of Echuca.
There was a sentence doing the rounds at the weekend’s Great Northern Show.
Vic Govt issues alert after dairy cow death in Tatura
Two local teenagers have formally apologised to the Finley community for destroying 14 trees in Finley's Railway Park.
St Mary’s Catholic Church in Heathcote has undergone extensive roof repairs due to increasing water damage.
Cobram and District Toy Library secretary Liz Stronge said she was ‘‘really happy’’ with the turnout of more than 100 people to the 25th birthday Playfest at Mivo Park on Saturday.
Strong swimmers off to Riverina carnival.
Bargain hunters were out in force at Tatura last week.
Betty Summer walks 6 kms in a round trip, three times a week to go to the gym. She hates people asking her age, but couldn't keep it secret when she hit the big nine-oh.
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